Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Making the evening supermarket dash a thing of the past

Making the evening supermarket dash a thing of the past


Every family knows how challenging it can be to put good, healthy food on the table every night after a long, busy day – but a new Tauranga-based company promises to make the 6pm supermarket dash a thing of the past.

The Kiwi Larder is an online grocer that delivers fresh, seasonal and locally-sourced produce and foods right to families’ doors with no delivery charge. Nobody understands the need for it better than Carolyn Melrose, who as well as being director of the business is a busy mum-of-two.

“Our mission is simple – to provide and introduce people to really good, non-processed foods,” says Melrose.

It’s based on the vegetable box schemes of the 1980s, with one key difference: the online environment. Customers will be able to select from a range of products, from fruit, vegetables and meat right through to juicing and detox supplies, and order and pay online. The menu also includes artisan breads, Over the Moon cheese, individual cuts of meat from a Tauranga-based butcher, prepared vegetables, salads, fresh herbs, free range eggs and organic options, all delivered in refrigerated vehicles.

The variety and selection means there’s a box to suit families of all sizes and budgets. For convenience, boxes can be ordered on a weekly or fortnightly basis.

The Kiwi Larder grew out of Melrose’s concern over the difficulty in combining modern family life with quality, cooked-from scratch food. “We have a produce for fresh products and good food but realising how busy it is working, juggling family commitments and generally being time poor, we saw the need for more convenient healthy food options.” So now the Melrose family set about making that a reality for thousands of others like them.

So, working with the knowledge gained from her husband’s extensive experience in the food industry, and with manager Mark Skellon, on board who brings experience with produce and home delivery from his time working in the UK and now back in NZ. Mark has been living in Tauranga now for over a year with his English girlfriend. They both love the bay having brought a property in the Lower Kaimai. “I’m so excited for this challenge I’ve been offered, Kiwi Larder is going to be a huge success and I’m looking forward to being a part of this.

The goal is to make it easier for New Zealanders to get back into the habit of cooking from scratch, rather than relying on expensive pre-packaged foods, says Melrose.

“We want to educate people on ‘scratch cooking’ by providing recipes online, to encourage people to try new foods or get them to use a product differently.”

Produce will be sourced from the Waikato-Bay of Plenty region, ensuring that local growers are supported and the food is as local and fresh as possible. To start with, the company will service the Bay of Plenty, with expansion to the Waikato in the near future.

“We want to shorten the supply chain for consumers and in the process reduce costs, environmental impact and energy use. We’ll also be supporting our local farmers and local economies so that everyone who should win, wins,” says Melrose.

“Several studies show that as soon as food is harvested, nutrients decrease – so the further the fork is from the farm, the less goodness you get from your food,” she says. “But with The Kiwi Larder, in some cases it’ll be just 24 hours between picking and delivery, so nutritionally it’s the next best thing to having your own vege garden.”

Check out Kiwi Larder at www.kiwi-larder.co.nz, also their Facebook page and other social media links.

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>


BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

TDDA: State-Of-The-Art Drug Testing Laboratory To Open In Auckland

World leading drug testing agencies, The Drug Detection Agency (TDDA) and Omega Laboratories, open New Zealand laboratory More>>

Network: Bigpipe Launches Ultra-Fast Broadband Into Wellington

Bigpipe Launches Ultra-Fast Broadband into Wellington Naked broadband provider Bigpipe has extended its national reach, announcing today, the launch of its unlimited UFB offering into Wellington. The Spark Venture business is giving Wellingtonians the ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news