Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Queensland beats Queenstown: where Kiwis dream of holidaying

Queensland beats Queenstown: where Kiwis dream of holidaying

Recently we revealed that Melbourne topped the list of destinations where Australians would most like to take a holiday in the next two years (as well as being the place most actually took a holiday in the last 12 months). The latest findings from Roy Morgan Research show that New Zealanders also have Australia in their holiday sights, but with one key difference: the destination they’d most like to visit is Queensland…

That’s right: Queensland/Gold Coast/Brisbane topped the list among Kiwis aged 14+ when they were asked where they’d like to take a holiday in the next two years. Just over 22% of them (or 792,000 people) nominated the Sunshine State, ahead of Queenstown (18.7% or 671,000 people), Wellington (18.4%), Bay of Islands/Russell/Paihia/Kerikeri (17.0%) and the US (15.2%).

Top 10 destinations New Zealanders would like to visit in the next 2 years


Click for big version.

Source: Roy Morgan Single Source (New Zealand), May 2013 – April 2014 (n = 11,848).Base: New Zealanders 14+. Places respondents would like to travel for at least one night (nett trip) in the next two years.

Three of the five overseas destinations to make it into New Zealanders’ Top 10 are Australian, with Victoria/Melbourne coming in seventh and New South Wales/Sydney close behind in ninth place.

And the most visited holiday spots are…

As with their Aussie counterparts, however, Kiwis’ holiday destination preferences don’t always align with where they actually end up.

In the 12 months to April 2014, Wellington was the top holiday destination visited by Kiwis (10.7%), followed by Central Auckland/Parnell (10.1%), Christchurch (8.3%), Tauranga/Mt Maunganui (7.7%) and Rotorua (7.3%). Only two overseas destinations (Queensland/Gold Coast/Brisbane and New South Wales/Sydney), made the cut.

Top 10 destinations New Zealanders visited on holiday in the last 12 months


Click for big version.

Source: Roy Morgan Single Source (New Zealand), May 2013 – April 2014 n=11,848. Base: New Zealanders 14+. Places respondents have stayed for at least one night on their last trip in the last 12 months (nett trip).

As recently as 2009, Christchurch was New Zealanders’ most visited holiday destination, but has dropped to third place as a consequence of the devastating earthquakes that struck the city in 2010 and 2011.

Pip Elliott, General Manager, Roy Morgan Research NZ, says:

“To paraphrase the Rolling Stones, we don’t always get what we want, but Kiwis aren’t doing too badly when it comes to holiday destinations. Six of the ten destinations most visited by Kiwis in the last 12 months also feature in the top ten places they’d like to take a holiday of at least one night in the next two years.

“The main disparity between where we’d like to go and where we end up occurs with overseas destinations. While there are five overseas destinations in our top ten preferred places for a holiday, only two rate among our ten most visited holiday spots. The ease and affordability of domestic travel is a strong drawcard.

“The Christchurch earthquakes, particularly the last one, have hit the local tourism industry hard, and the city has been overtaken by Wellington as our most visited holiday destination. Wellington’s longstanding tourism slogan ‘Absolutely positively Wellington’ is clearly working.

“Tourism operators and travel agents keen to attract holidaymakers need to stay abreast of trends and changes not only to Kiwis’ destination intentions but also to their preferences and recent behaviour.”

Read this release in full on our website.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Fruitful Endeavours: Kiwifruit Exports Reach Record Levels

In June 2016, kiwifruit exports rose $105 million (47 percent) from June 2015 to reach $331 million, Statistics New Zealand said today. Overall, goods exports rose $109 million (2.6 percent) in June 2016 (to $4.3 billion). More>>

ALSO:

Economic Update: RBNZ Says Rate Cut Seems Likely

The Reserve Bank will likely cut interest rates further as a persistently strong kiwi dollar makes it difficult for the bank to meet its inflation target, it said. The local currency fell. More>>

ALSO:

House Price Action Plan: RBNZ Signals National Lending Restrictions

The central bank wants to cap bank lending to property investors with a deposit of less than 40 percent at 5 percent and restore the 10 percent limit for owner-occupiers wanting to take out a mortgage with a deposit of less than 20 percent, according to a consultation paper released today. More>>

ALSO:

Sparks Fly: Gordon Campbell On China Steel Dumping Allegations

No doubt, officials on the China desk at MFAT have prided themselves on fashioning a niche position for New Zealand right in between the US and China – and leveraging off both of them! Well, as the Aussies would say, of MFAT: tell ‘em they’re dreaming. More>>

ALSO:

Loan Sharks: Finance Companies Found Guilty Of Breaching Fair Trading Act

Finance companies Budget Loans and Evolution Finance, run by former 1980s corporate high-flyer Allan Hawkins, have been found guilty of 106 charges of breaching the Fair Trading Act for misleading 21 borrowers while enforcing loan contracts. More>>

ALSO:

Post Panama Papers: Govt To Adopt Shewan's Foreign Trust Recommendations

The government will adopt all of the recommendations from former PwC chairman John Shewan to increase disclosure and introduce a register for foreign trusts with new legislation to be introduced next month. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news