Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Queensland beats Queenstown: where Kiwis dream of holidaying

Queensland beats Queenstown: where Kiwis dream of holidaying

Recently we revealed that Melbourne topped the list of destinations where Australians would most like to take a holiday in the next two years (as well as being the place most actually took a holiday in the last 12 months). The latest findings from Roy Morgan Research show that New Zealanders also have Australia in their holiday sights, but with one key difference: the destination they’d most like to visit is Queensland…

That’s right: Queensland/Gold Coast/Brisbane topped the list among Kiwis aged 14+ when they were asked where they’d like to take a holiday in the next two years. Just over 22% of them (or 792,000 people) nominated the Sunshine State, ahead of Queenstown (18.7% or 671,000 people), Wellington (18.4%), Bay of Islands/Russell/Paihia/Kerikeri (17.0%) and the US (15.2%).

Top 10 destinations New Zealanders would like to visit in the next 2 years


Click for big version.

Source: Roy Morgan Single Source (New Zealand), May 2013 – April 2014 (n = 11,848).Base: New Zealanders 14+. Places respondents would like to travel for at least one night (nett trip) in the next two years.

Three of the five overseas destinations to make it into New Zealanders’ Top 10 are Australian, with Victoria/Melbourne coming in seventh and New South Wales/Sydney close behind in ninth place.

And the most visited holiday spots are…

As with their Aussie counterparts, however, Kiwis’ holiday destination preferences don’t always align with where they actually end up.

In the 12 months to April 2014, Wellington was the top holiday destination visited by Kiwis (10.7%), followed by Central Auckland/Parnell (10.1%), Christchurch (8.3%), Tauranga/Mt Maunganui (7.7%) and Rotorua (7.3%). Only two overseas destinations (Queensland/Gold Coast/Brisbane and New South Wales/Sydney), made the cut.

Top 10 destinations New Zealanders visited on holiday in the last 12 months


Click for big version.

Source: Roy Morgan Single Source (New Zealand), May 2013 – April 2014 n=11,848. Base: New Zealanders 14+. Places respondents have stayed for at least one night on their last trip in the last 12 months (nett trip).

As recently as 2009, Christchurch was New Zealanders’ most visited holiday destination, but has dropped to third place as a consequence of the devastating earthquakes that struck the city in 2010 and 2011.

Pip Elliott, General Manager, Roy Morgan Research NZ, says:

“To paraphrase the Rolling Stones, we don’t always get what we want, but Kiwis aren’t doing too badly when it comes to holiday destinations. Six of the ten destinations most visited by Kiwis in the last 12 months also feature in the top ten places they’d like to take a holiday of at least one night in the next two years.

“The main disparity between where we’d like to go and where we end up occurs with overseas destinations. While there are five overseas destinations in our top ten preferred places for a holiday, only two rate among our ten most visited holiday spots. The ease and affordability of domestic travel is a strong drawcard.

“The Christchurch earthquakes, particularly the last one, have hit the local tourism industry hard, and the city has been overtaken by Wellington as our most visited holiday destination. Wellington’s longstanding tourism slogan ‘Absolutely positively Wellington’ is clearly working.

“Tourism operators and travel agents keen to attract holidaymakers need to stay abreast of trends and changes not only to Kiwis’ destination intentions but also to their preferences and recent behaviour.”

Read this release in full on our website.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Fairfax Moves To Create Modern Newsroom

Fairfax Media New Zealand continues its newsroom transformation this week, with a proposal to further organise its editorial operations into focused, local teams and specialist national topic areas. More>>

ALSO:

Dairy: Fonterra Forecast For 2015/16 Season

Fonterra Co-operative Group Limited has today reduced its forecast Farmgate Milk Price for the 2014/15 season to $4.40 per kgMS. Along with its previously announced forecast dividend range of 20-30 cents per share, the change amounts to a forecast ... More>>

ALSO:

BusinessDesk: SkyCity Lifts Minimum Convention Centre Investment To $430M

SkyCity Entertainment Group, the casino operator, has lifted the minimum it will invest in the Auckland International Convention Centre to $430 million and said total costs including land may be $450 million to $470 million. More>>

Statistics: Drop In Dairy Prices Leads Fall In Exports

Total goods exports fell $240 million (5.5 percent) to $4.2 billion in April 2015 compared with April 2014, Statistics New Zealand said today. More>>

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>


BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>

BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news