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Winning logo to represent Hamilton East’s hive of activity

Winning logo to represent Hamilton East’s new hive of activity

A new project that is bringing together sports and recreation in the east of the city now has an inspirational new logo. The East Hamilton Sport and Recreation Hub held a competition to find a visual representation of this exciting new cooperative, and Luke Lee of Hamilton East’s beehive design came out on top.

The competition saw some fantastic designs submitted from across Hamilton, an overall winner and two runners up were identified by the Steering Group of this project with representation from Hamilton City Council, Sport Waikato, University of Waikato and Eastlink Sports Clubs.

Luke Lee’s beehive-inspired logo will be used to represent the East Hamilton Sport and Recreation Hub, which aims to see increased participation and utilisation of East Hamilton’s community facilities. Based in and around the University of Waikato and the Eastlink Multisport Complex on Old Farm Road Hillcrest, there is a Particular focus on young people, tertiary students and older adults.

‘I have seen some amazing changes in Hamilton over the years; people really stick together like working bees. They work hard to build their community beehive as a team’. Says contest winner Luke Lee.

The two runners up in the competition came from arty 9 year old Stefan Smart and 17 year old Natalie Trow, both with excellent entries.

In September the Hub is launching ‘September Sports Month’, and calendar of low cost sport and recreation activities will be published to raise awareness and engagement of activities in the East Hamilton area.

As part of the ‘September Sports Month’ concept Eastlink Clubs will be having a Community Open Day for all to attend on Saturday 20th September. There will be facility tours, have a go sessions, food, and NZ Sports Representatives.


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