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Canstar Blue launches Innovation Excellence Awards 2014

Canstar Blue launches Innovation Excellence Awards 2014


The search is on for NZ’s most innovative appliances and electronic products

Auckland, 05 August, 2014 - Does your business stand right at the forefront of modern innovation? Has your company designed and developed an outstanding product or feature helping to make the lives of busy New Zealand consumers that little bit easier, or just putting smiles on faces?

Canstar Blue is proud to announce the launch of its inaugural Innovation Excellence Awards in order to recognise and celebrate the latest and greatest of revolutionary concepts, designs and products making their way into homes across New Zealand.

“We’re on a mission to find the most innovative appliances and electronic products on the market – and applications are now being received,” said Megan Doyle, Canstar Blue Business Unit Leader.

“We’re looking for the most innovative products and features now attracting the attention of New Zealand consumers. We are going to asses both the degree of innovation and the overall impact the product could make. No product or feature is too big or too small to be considered.

“If your business has demonstrated true innovation to enhance an existing appliance or electronic product, or even developed a new one, in the last 12 months, we want to hear from you.”

Canstar Blue applauds excellence in products and services on behalf of New Zealand consumers and is well known and trusted for providing professional customer satisfaction ratings through a five-star review system.

“We compare consumer and small business segments across a range of relevant purchase decision criteria and issue awards based on overall satisfaction with a product or service,” added Mrs Doyle.

“We launched the innovation awards in the financial services arm of CANSTAR more than three years ago, and with a tried and tested model, it is now time to launch the Canstar Blue innovation awards. These will be added to our suite of awards to acknowledge and showcase products and services displaying outstanding innovation in the consumer market.”

Objective and subjective measures have been carefully developed by Canstar Blue researchers to identify key measures of product innovation. This will ensure there is fair comparison of all products that are eligible for these awards. Canstar Blue also has external industry and consumer specialists on the award’s judging panel in order to ensure that the decisions made are robust and reflect the market conditions.

“We’re looking forward to seeing what fantastic new products are making their way into the New Zealand market and exciting consumers,” added Mrs Doyle. “This is your chance to be recognised as a truly innovative company and to showcase the products you are particularly proud of.”

Companies wishing to nominate a product can do so by completing Canstar Blue’s innovation questionnaire at www.canstarblue.co.nz/innovation-excellence-awards where further details, as well as terms and conditions, are available.

Applications close on August 15, 2014, with the release of winners in September.

ENDS

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