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Kiwis want 40% less office gossip at work

Kiwis want 40% less office gossip at work

Office gossip is the number one workplace frustration according to a new survey that asked Kiwis what they would like 40% less of.

The Freya’s Reduce by 40% Survey also revealed that employees would like to see a 40% reduction in emails and meetings.

The survey, which asked respondents to choose from a number of options, was conducted in conjunction with the launch of Freya’s 40% Lower Carb range, as a fun way to discover what else Kiwis would like 40% less of in their day to day lives, said Freya’s Brand Manager Eugene Rush.

“Everything from politicians and pop stars, to household bills and workplace frustrations were surveyed, and the results showed Kiwis are keen for a change in a number of areas!” he said.

Kim Dotcom’s domination of news headlines may be beginning to annoy Kiwis, with one in five Kiwis selecting him as the option for 40% less coverage in the news.

From the list of which celebrities they would like to see less of in the media, Kiwis emphatically voted out The Kardashian Family.

Kim, Kourtney, Khloe and the rest of the clan are out of favour with the New Zealand public, with more than a third of Kiwis (35%) wanting fewer column inches spent on the reality TV family.

The survey also revealed the tide had turned on tween pop star Justin Bieber. Almost one in five (19%) Kiwis opted to see less of The Biebs in our newspapers, while 12% of Kiwis chose Miley Cyrus, and just 6% would like to see less of Sally and Jamie Ridge.

At home, most Kiwis want to reduce their grocery bill (47%), their electricity bill (25%) and petrol costs (18%), while one in 10 want their rates reduced by 40%. Interestingly, this changes through the age groups. While 19 to 29-year-olds are likely to be concerned with lowering their petrol bill, New Zealanders in their 40s and 50s are more likely to be concerned with their council rates and grocery bills.

And with just two months to go before the general election, Kiwis are perhaps beginning to tire of politics too. From the options listed, a quarter of New Zealanders said they wanted less of John Key in their daily news, while another 18% would like a reduction in media coverage of Winston Peters, 17% want to read less about David Cunliffe, and 17% would happily hear less about Len Brown.

The survey also proved Freya’s was on to a good thing with their new range of lower carb breads, said Rush.

“When it came to their diet, Kiwi’s said they wanted fewer carbs. More than a quarter of New Zealanders said they would love to reduce their intake of carbohydrates by 40%,” he added.

More than 500 New Zealanders took part in the survey, which was conducted online during the month of July, 2014.

Freya’s new Lower Carb range is; Freya’s Lower Carb 5 Seed, Freya’s Lower Carb Soy and Linseed, and Freya’s Lower Carb Toasted Sesame and Soy. The range is available from all good supermarkets nationwide.

See for more information.

Goodman Fielder is Australasia's leading listed food company. The company has an excellent portfolio of well known consumer brands in some of Australia and New Zealand’s largest grocery categories, including MeadowLea, Praise, White Wings, Pampas, Mighty Soft, Helga's, Wonder White, Vogel's (under licence), Freya’s, Edmonds, Meadow Fresh and Irvines. Our products cover every meal, including breakfast, lunch, dinner and snacks. We produce bread, milk, margarine, flour, dressings, condiments, mayonnaise, cake mix, pies, savouries, desserts, sauces, vinegar and cooking oils.


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