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InterCity invests in wide-ranging brand and service upgrade

InterCity invests in wide-ranging brand and service upgrade

New InterCity Gold with roomy premium seats and on board hosts, plus network-wide Wi-Fi capability

Major makeover for InterCity – rebrand, enhanced network and improved services

With tourism experiencing year on year growth in New Zealand*, InterCity is well on track to capture the attention of domestic and international travellers with significant product and service upgrades, including a new premium offering, that will ensure travellers have the best possible experience.

“To meet our customers’ high expectations we’ve been working on a host of new ways to deliver a fresh and exciting service that’s more relevant to Kiwis and visitors alike. We are adding features like our new premium seating offer, InterCity Gold, on-board hosts and Wi-Fi – all to ensure that our customers have a trip that they rave about to their social networks and beyond,” says John Thorburn, CEO InterCity Group.

Reflecting the need to cater to the more discerning traveller, InterCity Gold offers roomier and more comfortable premium seats with extra leg room and leg rests. From as little as $10 in addition to the usual competitive fare, consumers will be able to enjoy a bit of business class on their journey.

Long distance overnight services will also soon have an on-board host whose role is to ensure increased comfort and satisfaction for all passengers. “Our hosts will help with everything from destination information and the provision of light snacks and beverages.”

Staying connected now has a whole new meaning at InterCity. Up until now, InterCity has concentrated on connecting Kiwis and visitors with destinations, friends and family, in person, from Kaitaia to Bluff. From this week, the InterCity fleet is being fitted with Wi-Fi capability, meaning that travellers can stay in touch for free, while sharing their travelling experience with smartphones or tablets – wherever they are.

A new look has also been in the pipeline for some time and has been worked through a very consultative process with drivers, customers and the wider team.

Thorburn says, “From this month, all InterCity buses will be gradually re-branded and re-fitted with fresh graphics that talk about the icons and places that our people and our customers are most fond of. You’ll be able to pick out the whales at Kaikoura, the Beehive, the pohutukawa blossom and the fern, among others. These images reinforce that InterCity really is New Zealand all over.”


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