Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Chinese living in Aussie the target of new tourism funding

Chinese living in Aussie the target of new tourism funding

By Pattrick Smellie

Aug. 7 (BusinessDesk) - Chinese people resident in Australia will be the target of a new $100,000 one-year campaign granted government assistance under the Tourism Growth Partnership scheme.

China Travel Service has won a $50,000 grant, which private funding will top up with a further $50,000 to tap what it believes is a relatively untapped market in Australia, which is already New Zealand's largest source of foreign tourists. Tourism from mainland China has been one of New Zealand's fastest-growing source of foreign tourists in the last three years and is the second largest source of foreign visitors.

Estimated potential from the project, which will target Chinese resident in Australia in collaboration with New Zealand Maori Tourism, is a total of $6 million by 2017.

"The Australian Chinese are perfect visitors to Australia because they have higher educations and incomes than the average Australian, and are likely to have developed English skills," says information provided with today's announcement. "The challenge is to create a promotional campaign to target this growing segment of the Australian market."

Some 1.2 million Australians came to New Zealand in the year to February 2014, of who 478,496 came on holiday, while 175,504 of the 237,248 Chinese visitors to New Zealand in the same period came for a holiday, according to figures on the Tourism New Zealand website.

Tourism Minister John Key announced the grant along with a $600,000 TPG boost for the Canterbury Tourism Partnership, which will also target both the Australian and Chinese tourist markets as tourism operators in the region seek to recover momentum following the earthquakes of 2010 and 2011 and subsequent rebuild.

The Canterbury grant seeks to "improve the slow rate of recovery" of the sector, "prevent further unnecessary business failures", and "create confidence for new private investment in accommodation and attractions."

TGP funding will be augmented with $1 million of funding from the tourism industry, with estimated benefits to the broader tourism sector in 2014/15 of $5 million.

The TGP programme is making $32 million of co-funding available over four years for projects judged to create new tourism sector opportunities.

(BusinessDesk)

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Sky City : Auckland Convention Centre Cost Jumps By A Fifth

SkyCity Entertainment Group, the casino and hotel operator, is in talks with the government on how to fund the increased cost of as much as $130 million to build an international convention centre in downtown Auckland, with further gambling concessions ruled out. The Auckland-based company has increased its estimate to build the centre to between $470 million and $530 million as the construction boom across the country drives up building costs and design changes add to the bill.
More>>

ALSO:

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news