Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Chinese living in Aussie the target of new tourism funding

Chinese living in Aussie the target of new tourism funding

By Pattrick Smellie

Aug. 7 (BusinessDesk) - Chinese people resident in Australia will be the target of a new $100,000 one-year campaign granted government assistance under the Tourism Growth Partnership scheme.

China Travel Service has won a $50,000 grant, which private funding will top up with a further $50,000 to tap what it believes is a relatively untapped market in Australia, which is already New Zealand's largest source of foreign tourists. Tourism from mainland China has been one of New Zealand's fastest-growing source of foreign tourists in the last three years and is the second largest source of foreign visitors.

Estimated potential from the project, which will target Chinese resident in Australia in collaboration with New Zealand Maori Tourism, is a total of $6 million by 2017.

"The Australian Chinese are perfect visitors to Australia because they have higher educations and incomes than the average Australian, and are likely to have developed English skills," says information provided with today's announcement. "The challenge is to create a promotional campaign to target this growing segment of the Australian market."

Some 1.2 million Australians came to New Zealand in the year to February 2014, of who 478,496 came on holiday, while 175,504 of the 237,248 Chinese visitors to New Zealand in the same period came for a holiday, according to figures on the Tourism New Zealand website.

Tourism Minister John Key announced the grant along with a $600,000 TPG boost for the Canterbury Tourism Partnership, which will also target both the Australian and Chinese tourist markets as tourism operators in the region seek to recover momentum following the earthquakes of 2010 and 2011 and subsequent rebuild.

The Canterbury grant seeks to "improve the slow rate of recovery" of the sector, "prevent further unnecessary business failures", and "create confidence for new private investment in accommodation and attractions."

TGP funding will be augmented with $1 million of funding from the tourism industry, with estimated benefits to the broader tourism sector in 2014/15 of $5 million.

The TGP programme is making $32 million of co-funding available over four years for projects judged to create new tourism sector opportunities.

(BusinessDesk)

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Empty: Fonterra's 2017 Opening Forecast Below Expectations

Fonterra Cooperative Group raised its forecast farmgate milk payout for next season by less than expected as the world's largest dairy exporter predicts lower prices will crimp production and supply will pick up. The New Zealand dollar fell. More>>

ALSO:

Pest Control: Mouse Blitz Team Leaves For Antipodes

The Million Dollar Mouse project to rid Antipodes Island of mice is underway with the departure of a rodent eradication team to the remote nature reserve and World Heritage Area. More>>

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news