Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


What is most important for Kiwis when hiring a campervan?

What is most important for Kiwis when hiring a campervan? – NZ Industry Report and Survey

FIRST, a New Zealand based leading digital marketing agency has just released a new industry report showing how visible New Zealand’s campervan and motorhome providers are within Google’s Search Engine. Additionally, a consumer survey was carried out, discovering that 22.01% of Kiwis surveyed have already hired a campervan or motorhome. But what would encourage the other 77.99% of respondents to hire a campervan?

By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that Maui leads the RBR for the analysed search terms – followed by Apollo Camper and Britz.

The campervan and motorhome market is highly competitive and bigger players are capturing big proportion of the demand thanks to prominent organic and paid search presence. In contrast, smaller players will need sustained focus if they want to compete online.

According to a NZ tourism industry report (12/2012), international visitors hired nearly 54,000 campervans during 2011, and stayed an average of 16.8 days. In this period they have spent a total of $447.9 million in New Zealand. But also the numbers for domestic residents hiring a campervan are high and reach 10,220 renting during the same period, and stayed on average for 8.9 days and spent a total of $38.1 million outside their home regions. It’s likely that these numbers increase as also the Google Trends show an increase of search volume for the search term “campervan hire nz”. Companies that manage to improve their online visibility can significantly increase their sales.

Moreover, FIRST discovered what the driving force for most respondents was, who have hired a campervan or motorhome from a provider. Manly it was defined by the good price, but also the reputation and the awareness of the provider mattered. Moreover, the respondents answered that “late model vehicles” such as “additional info” (e.g. Touring Routes) were not that important when considering to hire a campervan or motorhome.

If you are interested to know what consumers want and what campervan/motorhome providers should do to increase their bookings, download this free campervan industry report here which might be a push for you to reconsider your current digital strategy and adapt your products or services according to your customer needs discovered in the report.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news