Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


What is most important for Kiwis when hiring a campervan?

What is most important for Kiwis when hiring a campervan? – NZ Industry Report and Survey

FIRST, a New Zealand based leading digital marketing agency has just released a new industry report showing how visible New Zealand’s campervan and motorhome providers are within Google’s Search Engine. Additionally, a consumer survey was carried out, discovering that 22.01% of Kiwis surveyed have already hired a campervan or motorhome. But what would encourage the other 77.99% of respondents to hire a campervan?

By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that Maui leads the RBR for the analysed search terms – followed by Apollo Camper and Britz.

The campervan and motorhome market is highly competitive and bigger players are capturing big proportion of the demand thanks to prominent organic and paid search presence. In contrast, smaller players will need sustained focus if they want to compete online.

According to a NZ tourism industry report (12/2012), international visitors hired nearly 54,000 campervans during 2011, and stayed an average of 16.8 days. In this period they have spent a total of $447.9 million in New Zealand. But also the numbers for domestic residents hiring a campervan are high and reach 10,220 renting during the same period, and stayed on average for 8.9 days and spent a total of $38.1 million outside their home regions. It’s likely that these numbers increase as also the Google Trends show an increase of search volume for the search term “campervan hire nz”. Companies that manage to improve their online visibility can significantly increase their sales.

Moreover, FIRST discovered what the driving force for most respondents was, who have hired a campervan or motorhome from a provider. Manly it was defined by the good price, but also the reputation and the awareness of the provider mattered. Moreover, the respondents answered that “late model vehicles” such as “additional info” (e.g. Touring Routes) were not that important when considering to hire a campervan or motorhome.

If you are interested to know what consumers want and what campervan/motorhome providers should do to increase their bookings, download this free campervan industry report here which might be a push for you to reconsider your current digital strategy and adapt your products or services according to your customer needs discovered in the report.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Women's Affairs: Government Accepts Recommendations On Pay Equity

The Government will update the Equal Pay Act and amend the Employment Relations Act to implement recommendations of the Joint Working Group on Pay Equity. More>>

ALSO:

Immigration: Increase In Seasonal Workers For RSE

The current cap will be increased by 1,000 from 9,500 to 10,500 RSE workers for the 2016-17 season. Mr Woodhouse says the horticulture and viticulture industry is New Zealand’s fourth largest export industry, producing almost $5 billion in exports. More>>

ALSO:

Hurunui: Crown Irrigation Invests Up To $3.4m In North Canterbury

Crown Irrigation Investments will invest up to $3.4m in the Hurunui Water Project, an irrigation scheme that will be capable of irrigating up to 21,000 hectares on the south side of the Hurunui River in North Canterbury. More>>

ALSO:

Not So Great:Butterfly Eradication Success

The invasive pest great white butterfly has been eradicated from New Zealand in a world-first achievement, Primary Industries Minister Nathan Guy and Conservation Minister Maggie Barry say. More>>

Gordon Campbell: On The Government’s Tax Cuts Fixation

Long before the earthquake hit, the dodginess of the government tax cuts programnme was evident in the language of its packaging. It is being touted as a “tax cuts and family care” package... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news