Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


NZ Rainwear Label Makes a Splash on Kickstarter

Okewa Rainwear MEDIA RELEASE

Friday 8th August 2014

NZ Rainwear Label Makes a Splash on Kickstarter

In less than two weeks, Okewa Rainwear has taken the world by storm. Born in Wellington, Okewa grew out of a personal frustration of not being able to find a decent raincoat suited for the urban lifestyle.

Since launching their crowd funding campaign on, founders Nick and Nevada Leckie have since discovered they are not the only ones on this hunt for a decent raincoat. They have already reached their initial funding goal of $24,000 only half way through the campaign, which runs until Saturday 23rd August.

Nick and Nevada believe the outdoors adventure market is well-supported by highly functional rainwear but many of the options just don't fit the city, particularly in their home of Wellington where they live without a car.

Okewa has developed The First Five - a premium range of men's and women's raincoats that are lined, completely waterproof (fully seam-sealed), hooded and cut from hi-tech two-layer waterproof fabrics woven in the best fabric mills of Japan and Korea.

To produce their first run, Nick and Nevada have chosen to work with family-operated manufacturers in Auckland who are well versed in the technical demands of safety clothing.

The Kickstarter campaign breaks away from the traditional investment model by raising funds directly from 'backers.' For Okewa, a $340 pledge will secure a 'backer’s' pre-order at a reduced price than its intended retail value.

Following the Kickstarter, Okewa uses the funds raised to begin production, and orders are delivered to backers around late-October.

Not a foreigner to the fashion industry, Nevada Leckie has previously designed and produced two lines for twoWORLDS clothing. Now, it's Nick and Nevada’s turn to release their own label and with a dose of classic kiwi ingenuity and the support of crowd-funding, they are well on their way.

Back Okewa Rainwear yourself at:


© Scoop Media

Business Headlines | Sci-Tech Headlines


Trade: NZ Trade Deficit Widens To A Record In September

Oct. 27 (BusinessDesk) - New Zealand's monthly trade deficit widened to a record in September as meat exports dropped to their lowest level in more than three years. More>>


Animal Welfare: Cruel Practices Condemned By DairyNZ Chief

DairyNZ chief executive Tim Mackle says cruel and illegal practices are not in any way condoned or accepted by the industry as part of dairy farming.

Tim says the video released today by Farmwatch shows some footage of transport companies and their workers, as well as some unacceptable behaviour by farmers of dragging calves. More>>


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


International Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news