Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ Rainwear Label Makes a Splash on Kickstarter

Okewa Rainwear MEDIA RELEASE

Friday 8th August 2014

NZ Rainwear Label Makes a Splash on Kickstarter

In less than two weeks, Okewa Rainwear has taken the world by storm. Born in Wellington, Okewa grew out of a personal frustration of not being able to find a decent raincoat suited for the urban lifestyle.

Since launching their crowd funding campaign on Kickstarter.com, founders Nick and Nevada Leckie have since discovered they are not the only ones on this hunt for a decent raincoat. They have already reached their initial funding goal of $24,000 only half way through the campaign, which runs until Saturday 23rd August.

Nick and Nevada believe the outdoors adventure market is well-supported by highly functional rainwear but many of the options just don't fit the city, particularly in their home of Wellington where they live without a car.

Okewa has developed The First Five - a premium range of men's and women's raincoats that are lined, completely waterproof (fully seam-sealed), hooded and cut from hi-tech two-layer waterproof fabrics woven in the best fabric mills of Japan and Korea.

To produce their first run, Nick and Nevada have chosen to work with family-operated manufacturers in Auckland who are well versed in the technical demands of safety clothing.

The Kickstarter campaign breaks away from the traditional investment model by raising funds directly from 'backers.' For Okewa, a $340 pledge will secure a 'backer’s' pre-order at a reduced price than its intended retail value.

Following the Kickstarter, Okewa uses the funds raised to begin production, and orders are delivered to backers around late-October.

Not a foreigner to the fashion industry, Nevada Leckie has previously designed and produced two lines for twoWORLDS clothing. Now, it's Nick and Nevada’s turn to release their own label and with a dose of classic kiwi ingenuity and the support of crowd-funding, they are well on their way.

Back Okewa Rainwear yourself at:
https://www.kickstarter.com/projects/1573076370/okewa-rainwear-like-youve-never-seen-it

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news