Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ Rainwear Label Makes a Splash on Kickstarter

Okewa Rainwear MEDIA RELEASE

Friday 8th August 2014

NZ Rainwear Label Makes a Splash on Kickstarter

In less than two weeks, Okewa Rainwear has taken the world by storm. Born in Wellington, Okewa grew out of a personal frustration of not being able to find a decent raincoat suited for the urban lifestyle.

Since launching their crowd funding campaign on Kickstarter.com, founders Nick and Nevada Leckie have since discovered they are not the only ones on this hunt for a decent raincoat. They have already reached their initial funding goal of $24,000 only half way through the campaign, which runs until Saturday 23rd August.

Nick and Nevada believe the outdoors adventure market is well-supported by highly functional rainwear but many of the options just don't fit the city, particularly in their home of Wellington where they live without a car.

Okewa has developed The First Five - a premium range of men's and women's raincoats that are lined, completely waterproof (fully seam-sealed), hooded and cut from hi-tech two-layer waterproof fabrics woven in the best fabric mills of Japan and Korea.

To produce their first run, Nick and Nevada have chosen to work with family-operated manufacturers in Auckland who are well versed in the technical demands of safety clothing.

The Kickstarter campaign breaks away from the traditional investment model by raising funds directly from 'backers.' For Okewa, a $340 pledge will secure a 'backer’s' pre-order at a reduced price than its intended retail value.

Following the Kickstarter, Okewa uses the funds raised to begin production, and orders are delivered to backers around late-October.

Not a foreigner to the fashion industry, Nevada Leckie has previously designed and produced two lines for twoWORLDS clothing. Now, it's Nick and Nevada’s turn to release their own label and with a dose of classic kiwi ingenuity and the support of crowd-funding, they are well on their way.

Back Okewa Rainwear yourself at:
https://www.kickstarter.com/projects/1573076370/okewa-rainwear-like-youve-never-seen-it

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: NZ Dollar Catches Breath After "Goldilocks" Slump

The New Zealand dollar edged up following its dramatic slump yesterday after the Reserve Bank confirmed speculation it intervened in the currency market last month and PM John Key suggested a “Goldilocks” level far lower than at present. More>>

ALSO:

Biosecurity: Kiwifruit Claim To Hold Officials Accountable For Psa

Kiwifruit growers have joined forces to hold Biosecurity NZ accountable in the courts for its negligence in allowing 2010’s Psa outbreak that devastated New Zealand’s kiwifruit industry and exports. Foundation claimants representing well ... More>>

ALSO:

Poison: Anglers Advised Not To Eat Trout In 1080 Areas

With the fishing season opening in just a few days (1 October 2014), anglers are being warned by the Department of Conservation(DOC) not to eat trout from pristine backcountry waters and their downstream catchments, where the department is conducting 1080 poisoning operations. More>>.

ALSO:

Quotas: MPI Swoop On Suspected Fraudulent Fishing Activity

Ministry for Primary Industries (MPI) compliance officers swooped on a Hawkes Bay fishing enterprise today to secure evidence in an investigation into suspected fraudulent activity... “The investigation involves activity throughout the commercial supply chain – catching, landing, processing and exporting.” More>>

ALSO:

Scoop Business: Fonterra Slashes 2015 Milk Payout, Earnings Tumble 76%

Fonterra Cooperative Group cut its forecast 2015 milk price payout by about 12 percent, citing weaker global dairy prices and said there is a risk of further declines given strong global milk production. More>>

ALSO:

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news