Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ Rainwear Label Makes a Splash on Kickstarter

Okewa Rainwear MEDIA RELEASE

Friday 8th August 2014

NZ Rainwear Label Makes a Splash on Kickstarter

In less than two weeks, Okewa Rainwear has taken the world by storm. Born in Wellington, Okewa grew out of a personal frustration of not being able to find a decent raincoat suited for the urban lifestyle.

Since launching their crowd funding campaign on Kickstarter.com, founders Nick and Nevada Leckie have since discovered they are not the only ones on this hunt for a decent raincoat. They have already reached their initial funding goal of $24,000 only half way through the campaign, which runs until Saturday 23rd August.

Nick and Nevada believe the outdoors adventure market is well-supported by highly functional rainwear but many of the options just don't fit the city, particularly in their home of Wellington where they live without a car.

Okewa has developed The First Five - a premium range of men's and women's raincoats that are lined, completely waterproof (fully seam-sealed), hooded and cut from hi-tech two-layer waterproof fabrics woven in the best fabric mills of Japan and Korea.

To produce their first run, Nick and Nevada have chosen to work with family-operated manufacturers in Auckland who are well versed in the technical demands of safety clothing.

The Kickstarter campaign breaks away from the traditional investment model by raising funds directly from 'backers.' For Okewa, a $340 pledge will secure a 'backer’s' pre-order at a reduced price than its intended retail value.

Following the Kickstarter, Okewa uses the funds raised to begin production, and orders are delivered to backers around late-October.

Not a foreigner to the fashion industry, Nevada Leckie has previously designed and produced two lines for twoWORLDS clothing. Now, it's Nick and Nevada’s turn to release their own label and with a dose of classic kiwi ingenuity and the support of crowd-funding, they are well on their way.

Back Okewa Rainwear yourself at:
https://www.kickstarter.com/projects/1573076370/okewa-rainwear-like-youve-never-seen-it

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Errors Found: Electricity Authority Dumps Transmission Pricing Modelling

The Electricity Authority is ditching the cost-benefit analysis at the heart of its controversial attempt to find a new way to divide up costs for the national grid after finding an expanding range of serious computational errors in the work by Australian consultancy Oakley Greenwood. More>>

ALSO:

New Record: Migrant Arrivals At 129,500 A Year

Annual net migration has been steadily increasing since 2012. "This was mainly due to the rising number of migrant arrivals to New Zealand," population statistics senior manager Peter Dolan said. "Fewer migrant departures also contributed to the increase in net migration." More>>

ALSO:

Launched: NASA's Super Pressure Balloon Takes Flight From NZ

NASA successfully launched its football-stadium-sized, heavy-lift super pressure balloon (SPB) from Wanaka, New Zealand, at10:50 a.m. Tuesday, April 25 (6:50 p.m. April 24 in U.S. Eastern Time), on a mission designed to run 100 or more days floating at 110,000 feet (33.5 km) about the globe in the southern hemisphere's mid-latitude band. More>>

ALSO:

Trade Agreements: TPP Minus US Starting To Gain Ground

The Japanese government is picking up the pace on reviving the Trans-Pacific Partnership trade and investment deal, with talks scheduled next month among the 11 countries left in the pact after the withdrawal by the US after the election of president Donald Trump. More>>

ALSO:

PACER:

Prices Up 2.2%: Annual Inflation Highest In Over Five Years

"Rising petrol prices along with the annual rise in cigarette and tobacco tax lifted inflation," prices senior manager Jason Attewell said. "Petrol prices in New Zealand are closely linked to global oil prices, and cigarettes and tobacco taxes rise in the March quarter each year". More>>

ALSO:

Undertaxed? NZ Income Tax Rate Second Lowest Among Developed Nations

New Zealand workers pay the second smallest portion of their income to the government among developed nations and less than half the average ratio of their Organisation for Economic Cooperation and Development peers. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news