Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Southern PR and Fully Charged Media to hold SEO workshop

August 8 2014

Southern PR and Fully Charged Media to hold interactive SEO workshop

Queenstown public relations professionals Southern PR is teaming up with online marketing expert Fully Charged Media to hold an interactive SEO workshop in Queenstown on August 27 2014.

The workshop will provide businesses with the tools to drastically improve website traffic and optimise search engine results ensuring they “stay ahead of the competition”.

Fully Charged Media’s Founder Darren Craig, along with Southern PR’s Naomi Lindsay, will run the half day workshop which is open to any business looking to improve their online presence and generate more business.

According to Mr Craig over 90% of search engine traffic goes to the websites listed on first page results on search engines like Google.

“There are hundreds of factors that decide where your website appears in this list," he said.

"Often websites don't even have the basics covered as many techniques to improve your ranking are not visual or even on your own website. Developers have enough to keep up with on the technical stuff and most people design a website like it’s a brochure only thinking about the visuals, when in reality Google doesn’t really care if it’s pretty.“

“Without considering how the site’s going to be found by potential customers and factoring that in to a brief is like building a house without the right foundations and throwing money away. You have to know what to consider or you’ll tick the box then wonder why it’s not working months later” he said.

Ms Lindsay agreed there were a number of contributing factors that affected SEO rankings including what you say about your company, how you say it and how often.

“Darren will provide practical steps business owners and marketers can take right now to help their business and drive traffic to their website," she said.

"I'll focus on how businesses can generate content for websites and use the right language and tools to ensure you maintain and convey your brand messages at the same time as being fully optimized for search engines."

Mr Craig has extensive experience in IT, website creation and digital marketing, both in New Zealand and the UK. He is currently advising a number of businesses here and overseas on improving their online presence to achieve higher rankings and generate more revenue.

After a recent online course with Fully Charged Media, one New York based hotelier booked 100 extra room nights within a month, and a local activity company went from page 13 to page 2 on search for some key search terms within weeks of a new website launch.

Southern PR has been working with New Zealand businesses for over 20 years, offering public relations, communications, marketing and social media advice and services to some of the world’s biggest tourism brands such as AJ Hackett Bungy, NZSki, Shotover Jet, Southern Discoveries, Ziptrek and Skyline.

“Creating vibrant copy for websites which is search engine friendly, inspiring and ‘on message’ is just one of the services we offer clients,” said Ms Lindsay.

Spaces are limited for the course and interest to date has been high. For more information see the Southern PR website or call the office on 03 441 1117 to reserve a space.

About Fully Charged Media
Darren provides independent advice and strategy to small and medium companies to improve their online presence and digital marketing. Darren runs online, face to face and one-on-one training and coaching and assists companies that don’t have large teams to keep up to date with online marketing. He particularly enjoys helping people get the most out of different platforms like YouTube and Facebook. Darren has over 18 years’ experience in software development and business analysis and online marketing working for major financial, media and tourism companies in the UK and New Zealand.

About Southern PR
Southern Public Relations Limited (Southern PR) is a fully integrated public relations consultancy based in Queenstown. SPR specialises in producing results and focused communication strategies for a wide range of businesses throughout New Zealand. Southern PR has been in business for 20 years and retains many of the original clients it sourced within its first two years in business, demonstrating a culture of trust, reliability and results. SPR communicates clients’ messages accurately to their audiences through a variety of channels to protect their reputations, build their brands, and represent their messages and products, proactively offering ideas and identifying opportunities.

The Southern PR team is experienced at integrating media liaison, marketing material, networking opportunities, social media and many other communication channels to deliver tangible results, while providing PR support and direction, identifying and forging complementary business relationships across a full range of business sectors.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Statistics: Business Research And Development Up 29 Percent

Computer services and machinery manufacturing firms led the way in an almost 30 percent lift in business spending on research and development (R&D) in 2016, Stats NZ said today. Businesses spent $1.6 billion on R&D in 2016, up $356 million (29 percent) from 2014. More>>

ALSO:

China Shopping: NZ-China FTA Upgrade Agreed Among Slew Of New Deals

New Zealand Prime Minister Bill English and China Premier Li Keqiang signed off a series of cooperation deals spanning trade, customs, travel and climate change and confirmed commencement of official talks on an upgrade to the nine-year old free-trade agreement between the two countries. More>>

ALSO:

Media: TVNZ Flags Job Cuts To Arrest Profit Decline

Chief executive Kevin Kenrick said the changes were aimed at creating "a sustainable future video content business for TVNZ in an ever-changing media market." More>>

ALSO:

Reserve Bank: Wheeler Keeps OCR At 1.75%

Reserve Bank governor Graeme Wheeler kept the official cash rate unchanged at 1.75 percent, as expected, and reiterated his view that the benchmark rate doesn't need shifting for the foreseeable future. More>>

ALSO:

Trade Plans: Prime Minister's Speech To International Business Forum

"The work to improve public services, build infrastructure, and solve social problems is possible only because we have enjoyed sustained, solid economic growth. A big reason for that is the Government’s consistent agenda of economic reform, and our determination to open up more opportunities for trade with the world." More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news