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Get a New Slice of the Action with Revamped Bumper Brand

7 August 2014

Get a New Slice of the Action with Revamped Bumper Brand

Iconic Kiwi brand Bumper Bar has a fresh new look and a new sister range – Bumper Slices.

All new Bumper Slices, along with new Bumper Bars packaging, mark a revamp of Cookie Time Limited’s Bumper brand proposition.

The new Bumper Slices are a modern take on the old school slice, made from real ingredients and real chocolate with no added colours or artificial flavours. Bumper Bars have a new look with fresh packaging, but still the same great taste and same recipes with real ingredients, 28% wholegrain cereals and no artificial colours.

Bumper Brand Manager Melanie Mackenzie says the move broadens the scope of Bumper to become a wider snacking brand, home to both bars and the new slices.

“Launched in 1985, Bumper Bars are iconic in their own right so we didn’t want to confuse the offer by introducing a different style product under the bars banner. At the same time, we see huge potential for a second product that picks up on snacking trends – so it makes sense to launch slices as a separate range,” she says.

“We believe there is significant growth potential for the Bumper proposition in championing real ingredients and great tasting flavour combinations to deliver an energy boost or anytime pick-me-up.”

Snacking is a fast growing consumer trend, with the lunch box category alone now worth $133 million pa and top performers in the indulgent segment of lunch box snacks showing double digit dollar growth.

About Cookie Time Limited
Founded in 1983, Cookie Time Limited is an entrepreneurial, innovation-led food company. Its business includes franchised distribution and retail, licensing and manufacturing operations. Headquartered in New Zealand, the company is actively focused on international licensing opportunities.

Committed to quality, operational excellence and ongoing growth, this successful iconic company has a substantial portfolio which includes Cookie Time, Bumper Bars and the One Square Meal, patented as the first in a whole new class of nutritionally balanced food and beverage. The company employs more than 80 full time staff at its Christchurch head office, factory and food science laboratory. In addition, more than 40 independent franchisees distribute Cookie Time Limited products throughout New Zealand.


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