Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Get a New Slice of the Action with Revamped Bumper Brand

7 August 2014

Get a New Slice of the Action with Revamped Bumper Brand

Iconic Kiwi brand Bumper Bar has a fresh new look and a new sister range – Bumper Slices.

All new Bumper Slices, along with new Bumper Bars packaging, mark a revamp of Cookie Time Limited’s Bumper brand proposition.

The new Bumper Slices are a modern take on the old school slice, made from real ingredients and real chocolate with no added colours or artificial flavours. Bumper Bars have a new look with fresh packaging, but still the same great taste and same recipes with real ingredients, 28% wholegrain cereals and no artificial colours.

Bumper Brand Manager Melanie Mackenzie says the move broadens the scope of Bumper to become a wider snacking brand, home to both bars and the new slices.

“Launched in 1985, Bumper Bars are iconic in their own right so we didn’t want to confuse the offer by introducing a different style product under the bars banner. At the same time, we see huge potential for a second product that picks up on snacking trends – so it makes sense to launch slices as a separate range,” she says.

“We believe there is significant growth potential for the Bumper proposition in championing real ingredients and great tasting flavour combinations to deliver an energy boost or anytime pick-me-up.”

Snacking is a fast growing consumer trend, with the lunch box category alone now worth $133 million pa and top performers in the indulgent segment of lunch box snacks showing double digit dollar growth.

About Cookie Time Limited
Founded in 1983, Cookie Time Limited is an entrepreneurial, innovation-led food company. Its business includes franchised distribution and retail, licensing and manufacturing operations. Headquartered in New Zealand, the company is actively focused on international licensing opportunities.

Committed to quality, operational excellence and ongoing growth, this successful iconic company has a substantial portfolio which includes Cookie Time, Bumper Bars and the One Square Meal, patented as the first in a whole new class of nutritionally balanced food and beverage. The company employs more than 80 full time staff at its Christchurch head office, factory and food science laboratory. In addition, more than 40 independent franchisees distribute Cookie Time Limited products throughout New Zealand.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Must Sell 20 Petrol Stations: Z Cleared To Buy Caltex Assets

Z Energy is allowed to buy the Caltex and Challenge! petrol station chains but must sell 19 of its retail sites and one truck-stop, the Commerce Commission has ruled in a split decision that acknowledges possible retail price coordination between fuel retailers occurs in some regions. More>>

ALSO:

Huntly: Genesis Extends Life Of Coal-Fuelled Power Station To 2022

Genesis Energy will keep its two coal and gas-fired units at Huntly Power Station operating until 2022, having previously said they'd be closed by 2018, after wringing a high price from other electricity generators who wanted to keep them as back-up. More>>

ALSO:

Dammed If You Do: Ruataniwha Irrigation Scheme Hits Farmer Uptake Targets

Enough Hawke's Bay farmers have signed up for water from the proposed Ruataniwha Water Storage Scheme for it to go ahead as long as a cornerstone institutional capital investor can be found to back it, its regional council promoter announced. More>>

ALSO:

Reserve Bank: OCR Stays At 2.25%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2.25 percent, in a decision traders had said could go either way, while predicting inflation will pick up as the slump in oil prices washes out of the data and capacity pressures start to build in the economy. More>>

ALSO:

Export Values Down: NZ Posts Biggest Annual Trade Deficit In 7 Years

New Zealand has recorded its biggest annual trade deficit since April 2009, reflecting weaker prices of agricultural commodities such as dairy products, beef and lamb, and increased imports of vehicles and machinery. More>>

ALSO:

Currency Events: NZ's New $5 Note Wins International Banknote Award

New Zealand’s new Brighter Money $5 note has been named Banknote of the Year in a prestigious international competition. The $5 note was awarded the IBNS Banknote of the Year title at the International Bank Note Society’s annual meeting. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news