Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Vodafone powers NZ’s first digital advertising billboards

11 August 2014

Vodafone powers New Zealand’s first digital advertising billboards

The first interactive LED billboards in New Zealand have gone live in Ponsonby, Eden Terrace and Parnell, bringing a piece of Times Square to Auckland. The content is delivered in real time by Vodafone using Machine to Machine (M2M) technology over the mobile network, negating the need for additional cabling and infrastructure.

Extensive testing over the last 12 months has ensured that the billboards – owned and operated by APN Outdoor and supported by Ngage Media – run seamlessly over the M2M mobile network.

The system uses Aerva technology, software that allows the audience to interact with the billboards via Twitter, Facebook, Instagram, RSS feeds, pic-to-screen, or text-to-screen.

Vodafone’s M2M router can be installed and configured in minutes and offers global functionality, meaning it can be deployed anywhere in the world. The company has over a million M2M connections in New Zealand.

Vodafone’s Head of M2M, Tony Bacon says that digital signage is recognised as a growth sector worldwide. “Advertisers are starting to realise that the cost to print is unattractive when considering digital media. Digital allows the vendor to renew their advertising message in real time to suit time of day, weather conditions and other environmental variables.

“We’re also seeing companies adopt digital media as a way to broadcast internal communications,” Tony continues. “Strategically placed screens around the office or factory keep staff updated on company news, the latest campaigns and provide important OSH reminders. Using the mobile network means avoiding additional infrastructure costs and provides the ability to change out campaigns very quickly.”

Ngage Director, Alan Nicholas says digital-out-of-home is the fastest growing medium after mobile.

“It’s a $15billion industry and growing at 23% per annum. Digital signage, mobile and Wi-Fi will be the key methods advertisers use to communicate to the market. Billboards will feed you personalised information, make decisions on what to display according to who is looking at it – and will identify viewers by the mobile in your pocket.”

Nicholas continues: “We’re moving fairly rapidly to a time when what appears on screens and what happens to get it there will be far more than a simple case of operators telling machines what to play and when. Right now, a person managing and scheduling a network is something of a musician. Soon, those people will be arranging and conducting orchestras, with many, varied instruments (those things) potentially adding to the sound.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing: Affordability Drops 14%, Driven By Auckland Prices

Housing affordability across New Zealand fell 14 percent in the year ending November 2014, with Auckland’s lack of affordability set to reach levels it hit during the height of the global financial crisis, according to the latest Massey University Home Affordability Report More>>

ALSO:

The Dry: Fonterra Drops Forecast Milk Volumes By 3.3 Percent

Fonterra Cooperative Group, the worlds largest dairy exporter, reduced its milk volume forecast for the 2014-2015 season by 3.3 per cent due to the impact of dry weather on production in recent weeks. More>>

ALSO:

Strike: Lyttelton Port Workers Vote To Escalate Dispute

Members of the Rail and Maritime Transport Union (RMTU) at Lyttelton Port today voted to escalate their industrial action. Around 200 RMTU members have been operating an overtime ban since 17 December and today they endorsed a series of full withdrawals of labour at the port. More>>

ALSO:

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news