Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Vodafone powers NZ’s first digital advertising billboards

11 August 2014

Vodafone powers New Zealand’s first digital advertising billboards

The first interactive LED billboards in New Zealand have gone live in Ponsonby, Eden Terrace and Parnell, bringing a piece of Times Square to Auckland. The content is delivered in real time by Vodafone using Machine to Machine (M2M) technology over the mobile network, negating the need for additional cabling and infrastructure.

Extensive testing over the last 12 months has ensured that the billboards – owned and operated by APN Outdoor and supported by Ngage Media – run seamlessly over the M2M mobile network.

The system uses Aerva technology, software that allows the audience to interact with the billboards via Twitter, Facebook, Instagram, RSS feeds, pic-to-screen, or text-to-screen.

Vodafone’s M2M router can be installed and configured in minutes and offers global functionality, meaning it can be deployed anywhere in the world. The company has over a million M2M connections in New Zealand.

Vodafone’s Head of M2M, Tony Bacon says that digital signage is recognised as a growth sector worldwide. “Advertisers are starting to realise that the cost to print is unattractive when considering digital media. Digital allows the vendor to renew their advertising message in real time to suit time of day, weather conditions and other environmental variables.

“We’re also seeing companies adopt digital media as a way to broadcast internal communications,” Tony continues. “Strategically placed screens around the office or factory keep staff updated on company news, the latest campaigns and provide important OSH reminders. Using the mobile network means avoiding additional infrastructure costs and provides the ability to change out campaigns very quickly.”

Ngage Director, Alan Nicholas says digital-out-of-home is the fastest growing medium after mobile.

“It’s a $15billion industry and growing at 23% per annum. Digital signage, mobile and Wi-Fi will be the key methods advertisers use to communicate to the market. Billboards will feed you personalised information, make decisions on what to display according to who is looking at it – and will identify viewers by the mobile in your pocket.”

Nicholas continues: “We’re moving fairly rapidly to a time when what appears on screens and what happens to get it there will be far more than a simple case of operators telling machines what to play and when. Right now, a person managing and scheduling a network is something of a musician. Soon, those people will be arranging and conducting orchestras, with many, varied instruments (those things) potentially adding to the sound.”


© Scoop Media

Business Headlines | Sci-Tech Headlines


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news