Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Vodafone powers NZ’s first digital advertising billboards

11 August 2014

Vodafone powers New Zealand’s first digital advertising billboards

The first interactive LED billboards in New Zealand have gone live in Ponsonby, Eden Terrace and Parnell, bringing a piece of Times Square to Auckland. The content is delivered in real time by Vodafone using Machine to Machine (M2M) technology over the mobile network, negating the need for additional cabling and infrastructure.

Extensive testing over the last 12 months has ensured that the billboards – owned and operated by APN Outdoor and supported by Ngage Media – run seamlessly over the M2M mobile network.

The system uses Aerva technology, software that allows the audience to interact with the billboards via Twitter, Facebook, Instagram, RSS feeds, pic-to-screen, or text-to-screen.

Vodafone’s M2M router can be installed and configured in minutes and offers global functionality, meaning it can be deployed anywhere in the world. The company has over a million M2M connections in New Zealand.

Vodafone’s Head of M2M, Tony Bacon says that digital signage is recognised as a growth sector worldwide. “Advertisers are starting to realise that the cost to print is unattractive when considering digital media. Digital allows the vendor to renew their advertising message in real time to suit time of day, weather conditions and other environmental variables.

“We’re also seeing companies adopt digital media as a way to broadcast internal communications,” Tony continues. “Strategically placed screens around the office or factory keep staff updated on company news, the latest campaigns and provide important OSH reminders. Using the mobile network means avoiding additional infrastructure costs and provides the ability to change out campaigns very quickly.”

Ngage Director, Alan Nicholas says digital-out-of-home is the fastest growing medium after mobile.

“It’s a $15billion industry and growing at 23% per annum. Digital signage, mobile and Wi-Fi will be the key methods advertisers use to communicate to the market. Billboards will feed you personalised information, make decisions on what to display according to who is looking at it – and will identify viewers by the mobile in your pocket.”

Nicholas continues: “We’re moving fairly rapidly to a time when what appears on screens and what happens to get it there will be far more than a simple case of operators telling machines what to play and when. Right now, a person managing and scheduling a network is something of a musician. Soon, those people will be arranging and conducting orchestras, with many, varied instruments (those things) potentially adding to the sound.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Maritime: Navigation Safety Review Raises Big Issues For The Govt

Shipping Federation: "The reports makes it clear that the ratification of the Maritime Labour convention (MLC) is long overdue. Only when the MLC is ratified will Maritime NZ be able to inspect and enforce the labour conditions on international ships visiting our ports." More>>

ALSO:

100 Years After Einstein Prediction: Gravitational Waves Found

For the first time, scientists have observed ripples in the fabric of spacetime called gravitational waves, arriving at the earth from a cataclysmic event in the distant universe. This confirms a major prediction of Albert Einstein’s 1915 general theory of relativity and opens an unprecedented new window onto the cosmos. More>>

ALSO:

Farming: Alliance Plans To Start Docking Farmer Payments

Alliance Group, New Zealand's second-largest meat cooperative, plans to start withholding some stock payments to its farmers from next week to bolster its balance sheet and force suppliers to meet their share requirements. More>>

ALSO:

Gambling: SkyCity First Half Profit Rises 30%, Helped By High Rollers

SkyCity anticipates the Auckland business will benefit from government gaming concessions which were triggered on Nov. 11 in recognition of SkyCity’s $470 million Convention Centre development. Morrison said the concessions would allow the Auckland business to lift its activity during peak period, noting it had a record revenue week over the Christmas and New Year period. More>>

ALSO:

Money For Light: Kiwi Scientists Secure Preferential Access To Synchrotron

Science and Innovation Minister Steven Joyce today announced a three-year investment of $2.8 million in the Australian Synchrotron, the largest piece of scientific infrastructure in the Southern Hemisphere, to secure preferential access for Kiwi scientists. More>>

Telco Industry Report: Investment Hits $1.7 Bln A Year

Investment in the telecommunications sector is $1.7 billion a year, proportionately one of the highest levels in the OECD, according to a report released today on the status of the New Zealand sector. More>>

ALSO:

PGPs: New Programme Sets Sights On Strong Wool

A new collaboration between The New Zealand Merino Company (NZM) and the Ministry for Primary Industries (MPI), announced today, aims to deliver premiums for New Zealand's strong wool sector... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news