Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Vodafone powers NZ’s first digital advertising billboards

11 August 2014

Vodafone powers New Zealand’s first digital advertising billboards

The first interactive LED billboards in New Zealand have gone live in Ponsonby, Eden Terrace and Parnell, bringing a piece of Times Square to Auckland. The content is delivered in real time by Vodafone using Machine to Machine (M2M) technology over the mobile network, negating the need for additional cabling and infrastructure.

Extensive testing over the last 12 months has ensured that the billboards – owned and operated by APN Outdoor and supported by Ngage Media – run seamlessly over the M2M mobile network.

The system uses Aerva technology, software that allows the audience to interact with the billboards via Twitter, Facebook, Instagram, RSS feeds, pic-to-screen, or text-to-screen.

Vodafone’s M2M router can be installed and configured in minutes and offers global functionality, meaning it can be deployed anywhere in the world. The company has over a million M2M connections in New Zealand.

Vodafone’s Head of M2M, Tony Bacon says that digital signage is recognised as a growth sector worldwide. “Advertisers are starting to realise that the cost to print is unattractive when considering digital media. Digital allows the vendor to renew their advertising message in real time to suit time of day, weather conditions and other environmental variables.

“We’re also seeing companies adopt digital media as a way to broadcast internal communications,” Tony continues. “Strategically placed screens around the office or factory keep staff updated on company news, the latest campaigns and provide important OSH reminders. Using the mobile network means avoiding additional infrastructure costs and provides the ability to change out campaigns very quickly.”

Ngage Director, Alan Nicholas says digital-out-of-home is the fastest growing medium after mobile.

“It’s a $15billion industry and growing at 23% per annum. Digital signage, mobile and Wi-Fi will be the key methods advertisers use to communicate to the market. Billboards will feed you personalised information, make decisions on what to display according to who is looking at it – and will identify viewers by the mobile in your pocket.”

Nicholas continues: “We’re moving fairly rapidly to a time when what appears on screens and what happens to get it there will be far more than a simple case of operators telling machines what to play and when. Right now, a person managing and scheduling a network is something of a musician. Soon, those people will be arranging and conducting orchestras, with many, varied instruments (those things) potentially adding to the sound.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Sky City : Auckland Convention Centre Cost Jumps By A Fifth

SkyCity Entertainment Group, the casino and hotel operator, is in talks with the government on how to fund the increased cost of as much as $130 million to build an international convention centre in downtown Auckland, with further gambling concessions ruled out. The Auckland-based company has increased its estimate to build the centre to between $470 million and $530 million as the construction boom across the country drives up building costs and design changes add to the bill.
More>>

ALSO:

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news