Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


ApolloNation scores GOLD at APMA Star Awards

ApolloNation scores GOLD at APMA Star Awards

ApolloNation has taken home two Gold and one Silver award for the Tui ‘Catch a Million’ campaign at the APMA (Australasian Promotional Marketing Association) Star Awards, which were held in Sydney last Thursday night.

The Star Awards recognise and celebrate the best in Promotional & Experiential Marketing and the Tui Catch a Million campaign, which was developed in partnership with Saatchi & Saatchi, took home awards in the categories of Best Activity Generating Brand Awareness and Trial; Best Brand Building Campaign and Best Integrated Communications Campaign (Under $1 million budget).

William Papesch, Marketing Manager, Tui, DB Breweries said, “In only our second year as a NZ Blackcaps cricket sponsor, we challenged our agency partners to deliver a bold and courageous leverage campaign that would not only get Tui into the hearts and minds of cricket fans, but also drive real commercial returns. It’s not often you get a campaign that delivers on both fronts so strongly.”

“Cricket interest and brand association measures went through the roof, Tui hit the media like never before, but equally important, the Tui brand grew while its competitors declined.”

Kylie Green, Managing Director Activations for Dentsu Aegis Network ANZ said, “Tui Catch a Million campaign is truly a world-class activation campaign that demonstrates how a brand can in fact have a meaningful and strong connection with its consumers and inject some passion and fun into it at the same time. We’re thrilled to see this activation recognised with 3 awards at the Star Awards and now have our sights set on Spikes Asia.”

Emma Henaghan, Client Service Director, ApolloNation said, “I am so proud of the ApolloNation NZ team. They put their hearts and souls into this Tui campaign which in turn captured the attention of our entire nation.”

An overview of the campaign can be viewed here.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Women's Affairs: Government Accepts Recommendations On Pay Equity

The Government will update the Equal Pay Act and amend the Employment Relations Act to implement recommendations of the Joint Working Group on Pay Equity. More>>

ALSO:

Immigration: Increase In Seasonal Workers For RSE

The current cap will be increased by 1,000 from 9,500 to 10,500 RSE workers for the 2016-17 season. Mr Woodhouse says the horticulture and viticulture industry is New Zealand’s fourth largest export industry, producing almost $5 billion in exports. More>>

ALSO:

Hurunui: Crown Irrigation Invests Up To $3.4m In North Canterbury

Crown Irrigation Investments will invest up to $3.4m in the Hurunui Water Project, an irrigation scheme that will be capable of irrigating up to 21,000 hectares on the south side of the Hurunui River in North Canterbury. More>>

ALSO:

Not So Great:Butterfly Eradication Success

The invasive pest great white butterfly has been eradicated from New Zealand in a world-first achievement, Primary Industries Minister Nathan Guy and Conservation Minister Maggie Barry say. More>>

Gordon Campbell: On The Government’s Tax Cuts Fixation

Long before the earthquake hit, the dodginess of the government tax cuts programnme was evident in the language of its packaging. It is being touted as a “tax cuts and family care” package... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news