Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The Edge Revealed as Station Behind ‘Love You Man’ Campaign

MEDIA RELEASE
FOR IMMEDIATE RELEASE

Monday 11 August 2014

The Edge Revealed as Station Behind ‘Love You Man’ Campaign

The Edge has revealed they are the brand behind the ‘Love You Man’ campaign, taking bromance to the next level.

The Edge’s, Jay-Jay, Mike & Dom announced they have the opportunity to send two friends to the UK in 2015 to watch New Zealand’s Rugby team defend a famous trophy in a tournament that happens every four years.

Dom Harvey says, “This is a once in a lifetime trip, so in return we need the ultimate commitment, and there is no commitment better than marriage”.

“Bromance. It is a thing and we want to celebrate it”.

Two weeks ago, The Edge launched a teaser campaign through online and ambient mediums. Loveyouman.co.nz contained three videos of stereotypical ‘bromance’ scenarios, as well as a series of sharable eCards. The website received over 30,000 unique visitors* and sparked the curiosity of both public and media.

The Edge has built a reputation on creating outrageous weddings that create successful marriages. It started 13 years ago when they married two complete strangers, Paula Stockwell and Zane Nicholl.

Since then they’ve married two more sets of strangers, eloped three couples to Las Vegas, married a couple without clothes in Nudie Nuptials, left the groom to do all the work in Man Made Wedding and last year celebrated same sex marriage by marrying two gay couples.

Programme Director Leon Wratt says, “After the announce this morning, and the positive reception from our listeners, I am confident ‘Love You Man’ will add to The Edge’s reputation of pushing the boundaries. We’re not out to offend, just to make entertaining radio.”

A Kiwi man’s life is full of important relationships. A man and his car, a man and his dog, a man and his beer, but these all pale in comparison when compared to that sacred bond with his mate, his bro, his amigo, his best bud. But when presented with the crème de la crème of rugby experiences, how far will two mates go to get it?

Stay tuned to The Edge, Love You Man to find out. Registrations are now open at theedge.co.nz and public voting Starts on Monday 1st September

- ends –

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Taxing Multinationals: EU Ruling Sours Apple

Shares of Apple slid, down 0.9 percent as of 3.08pm in New York, after the European Commission ruled that Ireland granted the company undue tax benefits of up to 13 billion euros (US$14.5 billion)—"illegal aid” under EU rules that the commission says Ireland now must recover from Apple. More>>

ALSO:

NZX Review: Best Practice Code Recommends Code Of Ethics

NZX, the sharemarket operator, is seeking feedback on proposed changes to its corporate governance best practice code including a published code of ethics, rules about share trading and continuous disclosure, and more transparency over board appointments and chief executive pay. More>>

ALSO:

Auditors:

Signs Of Life? SETI On Russian Space(?) Signal

A star system 94 light-years away is in the spotlight as a possible candidate for intelligent inhabitants, thanks to the discovery of a radio signal by a group of Russian astronomers... Could it be a transmission from a technically proficient society? At this point, we can only consider what is known so far. More>>

Post-Post: Brian Roche To Step Down As NZ Post CEO

Brian Roche will step down as chief executive of New Zealand Post in April 2017, having led the state-owned postal service's drive to adjust to shrinking mail volumes with a combination of cost cuts, asset sales, modernisation and expansion of new businesses. More>>

ALSO:

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news