Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The Edge Revealed as Station Behind ‘Love You Man’ Campaign

MEDIA RELEASE
FOR IMMEDIATE RELEASE

Monday 11 August 2014

The Edge Revealed as Station Behind ‘Love You Man’ Campaign

The Edge has revealed they are the brand behind the ‘Love You Man’ campaign, taking bromance to the next level.

The Edge’s, Jay-Jay, Mike & Dom announced they have the opportunity to send two friends to the UK in 2015 to watch New Zealand’s Rugby team defend a famous trophy in a tournament that happens every four years.

Dom Harvey says, “This is a once in a lifetime trip, so in return we need the ultimate commitment, and there is no commitment better than marriage”.

“Bromance. It is a thing and we want to celebrate it”.

Two weeks ago, The Edge launched a teaser campaign through online and ambient mediums. Loveyouman.co.nz contained three videos of stereotypical ‘bromance’ scenarios, as well as a series of sharable eCards. The website received over 30,000 unique visitors* and sparked the curiosity of both public and media.

The Edge has built a reputation on creating outrageous weddings that create successful marriages. It started 13 years ago when they married two complete strangers, Paula Stockwell and Zane Nicholl.

Since then they’ve married two more sets of strangers, eloped three couples to Las Vegas, married a couple without clothes in Nudie Nuptials, left the groom to do all the work in Man Made Wedding and last year celebrated same sex marriage by marrying two gay couples.

Programme Director Leon Wratt says, “After the announce this morning, and the positive reception from our listeners, I am confident ‘Love You Man’ will add to The Edge’s reputation of pushing the boundaries. We’re not out to offend, just to make entertaining radio.”

A Kiwi man’s life is full of important relationships. A man and his car, a man and his dog, a man and his beer, but these all pale in comparison when compared to that sacred bond with his mate, his bro, his amigo, his best bud. But when presented with the crème de la crème of rugby experiences, how far will two mates go to get it?

Stay tuned to The Edge, Love You Man to find out. Registrations are now open at theedge.co.nz and public voting Starts on Monday 1st September

- ends –

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Must Sell 20 Petrol Stations: Z Cleared To Buy Caltex Assets

Z Energy is allowed to buy the Caltex and Challenge! petrol station chains but must sell 19 of its retail sites and one truck-stop, the Commerce Commission has ruled in a split decision that acknowledges possible retail price coordination between fuel retailers occurs in some regions. More>>

ALSO:

Huntly: Genesis Extends Life Of Coal-Fuelled Power Station To 2022

Genesis Energy will keep its two coal and gas-fired units at Huntly Power Station operating until 2022, having previously said they'd be closed by 2018, after wringing a high price from other electricity generators who wanted to keep them as back-up. More>>

ALSO:

Dammed If You Do: Ruataniwha Irrigation Scheme Hits Farmer Uptake Targets

Enough Hawke's Bay farmers have signed up for water from the proposed Ruataniwha Water Storage Scheme for it to go ahead as long as a cornerstone institutional capital investor can be found to back it, its regional council promoter announced. More>>

ALSO:

Reserve Bank: OCR Stays At 2.25%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2.25 percent, in a decision traders had said could go either way, while predicting inflation will pick up as the slump in oil prices washes out of the data and capacity pressures start to build in the economy. More>>

ALSO:

Export Values Down: NZ Posts Biggest Annual Trade Deficit In 7 Years

New Zealand has recorded its biggest annual trade deficit since April 2009, reflecting weaker prices of agricultural commodities such as dairy products, beef and lamb, and increased imports of vehicles and machinery. More>>

ALSO:

Currency Events: NZ's New $5 Note Wins International Banknote Award

New Zealand’s new Brighter Money $5 note has been named Banknote of the Year in a prestigious international competition. The $5 note was awarded the IBNS Banknote of the Year title at the International Bank Note Society’s annual meeting. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news