Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The Edge Revealed as Station Behind ‘Love You Man’ Campaign

MEDIA RELEASE
FOR IMMEDIATE RELEASE

Monday 11 August 2014

The Edge Revealed as Station Behind ‘Love You Man’ Campaign

The Edge has revealed they are the brand behind the ‘Love You Man’ campaign, taking bromance to the next level.

The Edge’s, Jay-Jay, Mike & Dom announced they have the opportunity to send two friends to the UK in 2015 to watch New Zealand’s Rugby team defend a famous trophy in a tournament that happens every four years.

Dom Harvey says, “This is a once in a lifetime trip, so in return we need the ultimate commitment, and there is no commitment better than marriage”.

“Bromance. It is a thing and we want to celebrate it”.

Two weeks ago, The Edge launched a teaser campaign through online and ambient mediums. Loveyouman.co.nz contained three videos of stereotypical ‘bromance’ scenarios, as well as a series of sharable eCards. The website received over 30,000 unique visitors* and sparked the curiosity of both public and media.

The Edge has built a reputation on creating outrageous weddings that create successful marriages. It started 13 years ago when they married two complete strangers, Paula Stockwell and Zane Nicholl.

Since then they’ve married two more sets of strangers, eloped three couples to Las Vegas, married a couple without clothes in Nudie Nuptials, left the groom to do all the work in Man Made Wedding and last year celebrated same sex marriage by marrying two gay couples.

Programme Director Leon Wratt says, “After the announce this morning, and the positive reception from our listeners, I am confident ‘Love You Man’ will add to The Edge’s reputation of pushing the boundaries. We’re not out to offend, just to make entertaining radio.”

A Kiwi man’s life is full of important relationships. A man and his car, a man and his dog, a man and his beer, but these all pale in comparison when compared to that sacred bond with his mate, his bro, his amigo, his best bud. But when presented with the crème de la crème of rugby experiences, how far will two mates go to get it?

Stay tuned to The Edge, Love You Man to find out. Registrations are now open at theedge.co.nz and public voting Starts on Monday 1st September

- ends –

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing Policy: Auckland Densification As Popular As Ebola, English Says

Finance Minister Bill English said calls by the Reserve Bank Governor for more densification in Auckland’s housing were “about as popular in parts of Auckland as Ebola” would be. More>>

ALSO:

Crown Accounts: NZ Government Deficit Smaller Than Expected In First Half

The New Zealand government's operating deficit was smaller than expected in the first six months of the financial year, as the consumption and corporate tax take rose ahead of forecast in December, having lagged estimates in previous months. More>>

ALSO:

Fruit & Veg Crackdown: Auckland Fruit Fly Find Under Investigation

The Ministry for Primary Industries (MPI) is investigating a find of a single male Queensland fruit fly in a surveillance trap in the Auckland suburb of Grey Lynn... MPI has placed legal controls on the movement of fruit and some vegetables outside of a defined circular area which extends 1.5km from where the fly was trapped in Grey Lynn. More>>

ALSO:

Scoop Business: Westpac NZ Reaches $2.97M Swaps Settlement

Westpac Banking Corp’s New Zealand unit has agreed to pay $2.97 million in a settlement with the Commerce Commission over the way the bank sold interest rate swaps to farmers between 2005 and 2012. More>>

ALSO:

Going Dutch: Fonterra Kicks Off $144M Partnership With Dutch Cheese Maker

Fonterra Co-operative Group, the world’s largest dairy exporter, has commissioned a new dairy ingredients plant in Heerenveen, in the north of the Netherlands, its first wholly-owned and operated ingredients plant in Europe. More>>

ALSO:

Scoop Business: NZ Retail Sales Beat Estimates

New Zealand retail sales rose more than expected in the fourth quarter, led by vehicle-related transactions, food and beverages, adding to evidence that cheap credit and a growing jobs market are encouraging consumers to spend. More>>

ALSO:

Delivery Cuts Go Ahead: 'Government Money Grab' From NZ Post

"It's a money grab by the Government as the shareholder of New Zealand Post" says Postal Workers Union advocate Graeme Clarke about the changes announced by NZ Post. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news