Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The Edge Revealed as Station Behind ‘Love You Man’ Campaign

MEDIA RELEASE
FOR IMMEDIATE RELEASE

Monday 11 August 2014

The Edge Revealed as Station Behind ‘Love You Man’ Campaign

The Edge has revealed they are the brand behind the ‘Love You Man’ campaign, taking bromance to the next level.

The Edge’s, Jay-Jay, Mike & Dom announced they have the opportunity to send two friends to the UK in 2015 to watch New Zealand’s Rugby team defend a famous trophy in a tournament that happens every four years.

Dom Harvey says, “This is a once in a lifetime trip, so in return we need the ultimate commitment, and there is no commitment better than marriage”.

“Bromance. It is a thing and we want to celebrate it”.

Two weeks ago, The Edge launched a teaser campaign through online and ambient mediums. Loveyouman.co.nz contained three videos of stereotypical ‘bromance’ scenarios, as well as a series of sharable eCards. The website received over 30,000 unique visitors* and sparked the curiosity of both public and media.

The Edge has built a reputation on creating outrageous weddings that create successful marriages. It started 13 years ago when they married two complete strangers, Paula Stockwell and Zane Nicholl.

Since then they’ve married two more sets of strangers, eloped three couples to Las Vegas, married a couple without clothes in Nudie Nuptials, left the groom to do all the work in Man Made Wedding and last year celebrated same sex marriage by marrying two gay couples.

Programme Director Leon Wratt says, “After the announce this morning, and the positive reception from our listeners, I am confident ‘Love You Man’ will add to The Edge’s reputation of pushing the boundaries. We’re not out to offend, just to make entertaining radio.”

A Kiwi man’s life is full of important relationships. A man and his car, a man and his dog, a man and his beer, but these all pale in comparison when compared to that sacred bond with his mate, his bro, his amigo, his best bud. But when presented with the crème de la crème of rugby experiences, how far will two mates go to get it?

Stay tuned to The Edge, Love You Man to find out. Registrations are now open at theedge.co.nz and public voting Starts on Monday 1st September

- ends –

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Fossils: Ancient Penguins Lived Alongside Dinosaurs?

Penguins are much older than previously thought and their evolution probably dates back to the days of the dinosaurs, according to research on the fossilised leg bone and toes of a giant ancient penguin found in rocks near Waipara, North Canterbury. More>>

No Voda/Sky: Commission Declines Clearance For Merger

The Commerce Commission has declined to grant clearance for the proposed merger of Sky Network Television and Vodafone New Zealand. More>>

ALSO:

EARLIER:

Power: IEA Report On New Zealand's Energy System

Outside of its largely low-carbon power sector, managing the economy’s energy intensity and greenhouse gas emissions while still remaining competitive and growing remains a challenge. More>>

ALSO:

NASA: Seven Earth-Size Planets Around A Single Star

NASA's Spitzer Space Telescope has revealed the first known system of seven Earth-size planets around a single star. Three of these planets are firmly located in the habitable zone, the area around the parent star where a rocky planet is most likely to have liquid water. More>>

ALSO:

Auckland Transport Case: Men Guilty Of Corruption And Bribery Will Spend Time In Jail

Two men who were found guilty of corruption and bribery in a Serious Fraud Office (SFO) trial have been sentenced in the Auckland High Court today... The pair are guilty of corruption and bribery offences relating to more than $1 million of bribes which took place between 2005 and 2013 at Rodney District Council and Auckland Transport. More>>

ALSO:

Hager Raid: Westpac Wrong To Release Bank Records To Police

The Privacy Commissioner has censured Westpac Banking Corp for releasing without a court order more than 10 months of bank records belonging to the political activist and journalist Nicky Hager during a police investigation into leaked information published in Hager's 2014 pre-election book, 'Dirty Politics'. More>>

ALSO:

EARLIER:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news