Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Red Bull appoints Vizeum

Red Bull appoints Vizeum


Vizeum has been appointed by Red Bull for all media strategy, planning and buying duties across New Zealand following a competitive pitch.

Sophie Ericksen, Brand Manager, Red Bull, said: “As a brand with a big vision and similarly ambitious growth targets, it was crucial for us to select a like-minded partner to come on our journey with us. The talented team at Vizeum are inspired by all of the same things that we are, making our future together undeniably bright”.

Rob Harvey, CEO of Vizeum’s parent company Dentsu Aegis Network for NZ, said of the win:

"As far as globally iconic brands go, they don’t come much bigger than Red Bull. Responsible for what are arguably some of the world’s most famous marketing events of recent times, Red Bull live and breath the new era of media that we are so passionate about.”

“We are absolutely thrilled the Red Bull New Zealand team have bought into everything Vizeum stands for and we can’t wait to work with their awesome team. This is a great win for the Vizeum brand, which has gone from strength to strength since launching in New Zealand late last year."

Richard Hale, Business Director at Vizeum and the lead on the Red Bull account, said “We’re very excited about working with Red Bull. It’s a multi-faceted business and we believe we can add real value through our understanding of, and ability to plan across, the full bought, owned and earned media spectrum using the proprietary tools we have in the agency such as CCS. The guys at Red Bull are also a genuinely great bunch of people, so whilst we expect to be challenged by them, we also expect to have a lot of fun working with them and their creative partner Special.”

Vizeum officially starts working with Red Bull from 1st September with some campaign work to commence immediately.

Vizeum, part of the Dentsu Aegis Network, launched in New Zealand in September 2013 and in addition to Red Bull works with clients such as Pernod Ricard, JB HiFi, Accor Hotels, and Bay Audiology.

- ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Fossils: Ancient Penguins Lived Alongside Dinosaurs?

Penguins are much older than previously thought and their evolution probably dates back to the days of the dinosaurs, according to research on the fossilised leg bone and toes of a giant ancient penguin found in rocks near Waipara, North Canterbury. More>>

No Voda/Sky: Commission Declines Clearance For Merger

The Commerce Commission has declined to grant clearance for the proposed merger of Sky Network Television and Vodafone New Zealand. More>>

ALSO:

EARLIER:

Power: IEA Report On New Zealand's Energy System

Outside of its largely low-carbon power sector, managing the economy’s energy intensity and greenhouse gas emissions while still remaining competitive and growing remains a challenge. More>>

ALSO:

NASA: Seven Earth-Size Planets Around A Single Star

NASA's Spitzer Space Telescope has revealed the first known system of seven Earth-size planets around a single star. Three of these planets are firmly located in the habitable zone, the area around the parent star where a rocky planet is most likely to have liquid water. More>>

ALSO:

Auckland Transport Case: Men Guilty Of Corruption And Bribery Will Spend Time In Jail

Two men who were found guilty of corruption and bribery in a Serious Fraud Office (SFO) trial have been sentenced in the Auckland High Court today... The pair are guilty of corruption and bribery offences relating to more than $1 million of bribes which took place between 2005 and 2013 at Rodney District Council and Auckland Transport. More>>

ALSO:

Hager Raid: Westpac Wrong To Release Bank Records To Police

The Privacy Commissioner has censured Westpac Banking Corp for releasing without a court order more than 10 months of bank records belonging to the political activist and journalist Nicky Hager during a police investigation into leaked information published in Hager's 2014 pre-election book, 'Dirty Politics'. More>>

ALSO:

EARLIER:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news