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New air service a win for Christchurch and tourism

New air service a win for Christchurch and tourism

Today’s announcement of a new air service linking Christchurch and Taipei will help deliver on the tourism industry’s goal of $41 billion in total annual tourism revenue by 2025, the Tourism Industry Association New Zealand (TIA) says.

The tourism industry’s Tourism 2025 growth framework identifies increased sustainable air connectivity as critically important to boosting the industry’s value from its current $24 billion a year. Measures to support the recovery of tourism in Christchurch and the South Island are also highlighted, TIA Chief Executive Chris Roberts says.

“This new service will support jobs and regional economies around the South Island over our 2014-15 peak season. We know that offering new routes helps stimulate demand, so we look forward to seeing more Taiwanese visitors over the summer,” Mr Roberts says.

“Tourism 2025 has identified that when new sustainable air connections are established the whole industry benefits. I encourage tourism operators to support this new service by offering fantastic activities and experiences to Taiwanese visitors so they will promote New Zealand as a holiday destination to their family and friends. As demand increases, the airline will have the confidence to make the service permanent.”

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