Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Zendesk Benchmark: NZ stays top for customer satisfaction

Zendesk Benchmark: New Zealand stays in top spot for customer satisfaction
Research also finds that lengthier communication, increased use of sorry are indicators of poor customer service

Melbourne, Australia -- August 13, 2014 – New Zealand is declared the top country again for customer satisfaction, according to the quarterly Zendesk Benchmark report released today. New Zealand returned to the No. 1 spot with 93 percent customer satisfaction, beating Australia ranked at No. 7 with 88 percent customer satisfaction. Norway and Canada are tied at No. 2 with 92 percent customer satisfaction.

The research also found that customer satisfaction drops as customer service agents more frequently use apologetic or polite vocabulary in a conversation, while customers benefit by being polite themselves. The special section of the second quarter 2014 report highlights metrics on behavioural cues in interactions between an agent and customer to better understand customer satisfaction beyond customary metrics. In the overall report, global satisfaction increased by 2 points reaching 83 percent customer satisfaction, with the top and bottom industries and countries generally holding steady.

“Our research shows that word choice and word frequency have a direct correlation with customer satisfaction,” said Sam Boonin, vice president of products at Zendesk and research lead on the Zendesk Benchmark report. “We’ve found there are triggers around the word ‘sorry’, and when used more than twice there is a problem brewing. This can be a helpful indicator for companies to know when to escalate a ticket, avoiding an unhappy customer.”

The quarterly report is produced by Zendesk, Inc., a leading cloud-based customer service platform, and is available at http://www.zendeskbenchmark.com/

Customer Satisfaction by Country: Italy and Columbia Make List for the First Time
For the first time, Italy and Columbia made the list, coming in at No. 4 and No. 30, respectively. New Zealand is steady in the No. 1 spot for the third consecutive quarter, with 93 percent customer satisfaction. Canada and Norway are tied at No. 2 for the second quarter in a row with 92 percent satisfaction. The U.S. rose to No. 14, with an increase of 3 percentage points to 85 percent.

TOP COUNTRIESQ2 (2014)SINCE Q1 (2014)*
1New Zealand93%1
2Canada92%2
3Norway92%2

BOTTOM COUNTRIESQ2 (2014)SINCE Q1 (2014)*
1India58%-1
2Turkey68%6
3Colombia71%n/a**

The Zendesk Benchmark report took a closer look at behavioural cues of customers and agents to better understand how these correlate with increased or decreased customer satisfaction. The report evaluated the effect of “sorry,” “please,” and “thank you” in public comments by agents on customer satisfaction. In all three cases, customer satisfaction decreases with increased use of these words. With increasing usage of “sorry,” satisfaction drops at a much faster rate versus using the expressions “thank you” or “please.” The increased usage may indicate interactions with those words require multiple back and forth steps, as well as longer resolution times.

Other In Focus Key Findings
Valediction: Interactions with the sign off “Best Wishes,” in comparison to “Best Regards,” “Cheers” and “Yours Sincerely,” have a lower customer satisfaction score between 11-14 percentage points.
Word Count: A wordier request for help in an online form leads to lower customer satisfaction, but in email customers can be long-winded with little effect on their satisfaction. In a web form, customer requests with 150 to 200 words in the initial description end up with 10 percent lower satisfaction scores than those where the initial description is only 1 to 50 words. There is no significant difference between satisfaction and those word counts with email.
Email Address: Users of Yahoo email provide the lowest customer satisfaction scores at 75.4 percent, significantly lower than .Mac users at 84.6 percent.

Customer Satisfaction by Industry: Social Media Gains
The 2-point rebound in overall customer satisfaction comes as industries with historically poor ratings, including social media and retail, saw recent gains. While still among the most poorly performing industries, social media is no longer in last place and demonstrated the most improvement across all industries in the second quarter, gaining 9 percentage points to reach 78 percent. IT services and consultancy leads in industry rank unchanged at 94 percent customer satisfaction, while education has gained a percentage point. For the first time in three consecutive quarters, government and non-profit has dropped lower than No. 2 in the top industry category.

TOP INDUSTRIESQ2 (2014)SINCE Q1 (2014)*
1IT Services & Consultancy94%0
2Education93%1
3Government & Non-profit93%-2

Bottom IndustriesQ2 (2014)Since Q1 (2014)*
1Entertainment & Gaming75%1
2Social Media78%9
3Travel, Hospitality & Tourism82%2

About the Zendesk Benchmark
The Zendesk Benchmark is based on actual customer service and support interactions between 25,000 participating organizations and their customers across 140 countries. Introduced in March 2012, it allows organizations to compare their customer service performance against industry peers. It measures key metrics around customer support efficiency, customer self-service behaviour, and levels of customer engagement. Customer satisfaction is based on the percentage of positive responses to the question of whether or not a customer was satisfied with a customer service interaction. For a country to be included in the quarterly report, it must have a minimum of 10,000 responses during the quarter.

About Zendesk
Zendesk provides a customer service platform designed to bring organizations and their customers closer together. With more than 45,000 customer accounts, Zendesk is used by organizations in 140 countries to provide support in more than 40 languages. Founded in 2007 and headquartered in San Francisco, Zendesk has operations in the United States, Europe, Asia, Australia and South America. Learn more at www.zendesk.com


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news