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iProspect wins Bigpipe in New Zealand

iProspect wins Bigpipe in New Zealand

iProspect, the global leader in digital performance marketing, has won the digital media account for Bigpipe, part of Spark Ventures, in a competitive pitch.

iProspect will manage the digital planning and buying across bought, owned and earned channels for the broadband provider across New Zealand.

Ollie Smith, Head of Bigpipe at Spark Ventures said, “iProspect demonstrated to us a clear balance between performance and brand development, which is critical to our digital marketing strategy. We look forward to growing our brand and business in partnership with iProspect.”

Alex Radford, iProspect’s General Manager said, “The team at Bigpipe is genuinely passionate and focused on their goal of providing best in breed broadband services, and here at iProspect we are really excited to be part of the team. For iProspect, it is great to work with a digitally native brand that is nimble and ambitious to try new things, whilst being firmly grounded in data and fully appreciates the value of understanding your audience.”

“Over the past year iProspect has invested heavily in digital talent across SEO, Digital strategy and Performance so it’s great to see that our vision of being New Zealand’s most sought after digital performance agency is becoming a reality.”

Bigpipe is one of the new businesses fostered by Spark Ventures alongside Lightbox and Skinny.

About iProspect
iProspect is the Original® Search Engine Marketing Firm, delivering full-service Search Engine Marketing solutions. Whether this is for Pay Per Click Advertising Management, Organic Search Engine Optimisation, Web Analytics or an integrated campaign model, our goal is to generate superior sales and marketing results for all clients.


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