Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Company fined almost $170K for misleading claims

Telemarketing company fined almost $170K for misleading claims and “slamming” customers


Telemarketing company Power Marketing Limited has been fined $168,750 after pleading guilty in the Auckland District Court today to 23 charges under the Fair Trading Act. The charges related to misrepresentations the company made during telemarketing calls on behalf of telecommunications company Slingshot.

This brings the total fines in the case to $418,750. In December 2013, Slingshot pleaded guilty and was fined $250,000 for its role in the misrepresentations.

The Commission received many complaints from 2009 to 2011 alleging that Power Marketing misled customers about the service provided by Slingshot or by switching customers to Slingshot’s services without their consent, known in this industry as “slamming”.

Power Marketing was employed to cold-call customers hoping to sell them Slingshot’s telecommunications services. Power Marketing conducted an initial sales call to ask if a customer wanted to switch from their current telecommunications provider to Slingshot. It was in the course of this call that telemarketing staff sometimes misled consumers to induce them to switch their telecommunication accounts to Slingshot.

After the sales call, another member of Power Marketing’s team would call customers back claiming that they needed to verify their details. This second call was actually to seek permission to switch companies but these conversations were often vague, hurried and left consumers confused about what they had or hadn’t agreed to.

In some cases this second call purported to verify prior agreement from the customer to switch to Slingshot, when no such agreement had actually been made. This conduct persisted for a period of more than a year.

“This was very poor behaviour on the part of this marketing company. The telemarketers were desperate to make sales by whatever means possible. This is particularly disturbing as Power Marketing senior management were aware of an earlier warning by the Commission to Slingshot about similar conduct, but they continued to push staff to keep up their sales targets,” said Commerce Commission Consumer Manager, Stuart Wallace.

“It also had quite an impact on the individual consumers affected. Even more troubling in this case is that many of those affected were elderly and had no real interest in switching,” said Mr Wallace.

“We’re hopeful that new consumer laws that came into effect recently should help in cases like this. For door-to-door and telemarketing sales, there is now a five-day cooling-off period for consumers where they can cancel a contract for any reason. Plus, an increase in the penalties for these types of breaches should act as a deterrent for businesses,” concluded Mr Wallace.

An aggravating feature of Power Marketing’s offending was that it improperly used a database owned by Telecom – Wireline – that contained private account information of Telecom customers. This was of significant benefit to Power Marketing as the transfer of the prospective customer’s service could not have occurred without the information obtained from Wireline.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Women's Affairs: Government Accepts Recommendations On Pay Equity

The Government will update the Equal Pay Act and amend the Employment Relations Act to implement recommendations of the Joint Working Group on Pay Equity. More>>

ALSO:

Immigration: Increase In Seasonal Workers For RSE

The current cap will be increased by 1,000 from 9,500 to 10,500 RSE workers for the 2016-17 season. Mr Woodhouse says the horticulture and viticulture industry is New Zealand’s fourth largest export industry, producing almost $5 billion in exports. More>>

ALSO:

Hurunui: Crown Irrigation Invests Up To $3.4m In North Canterbury

Crown Irrigation Investments will invest up to $3.4m in the Hurunui Water Project, an irrigation scheme that will be capable of irrigating up to 21,000 hectares on the south side of the Hurunui River in North Canterbury. More>>

ALSO:

Not So Great:Butterfly Eradication Success

The invasive pest great white butterfly has been eradicated from New Zealand in a world-first achievement, Primary Industries Minister Nathan Guy and Conservation Minister Maggie Barry say. More>>

Gordon Campbell: On The Government’s Tax Cuts Fixation

Long before the earthquake hit, the dodginess of the government tax cuts programnme was evident in the language of its packaging. It is being touted as a “tax cuts and family care” package... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news