Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The Magic of New World’s Little Shop Returns, Thanks to .99

The Magic of New World’s Little Shop Returns, Thanks to .99 & Colenso BBDO

Auckland, 18 August 2014 - .99 and Colenso BBDO are bringing back the magic of New World’s Little Shop promotion, which won over the hearts and minds of Kiwis last year.

After a very successful campaign in 2013 where the nation fell in love with Little Shop, the agencies worked closely with New World to make it happen yet again.

This year’s Little Shop promises to be bigger and better than before, with 50 new minis to collect, including an exciting new range of accessories. Another key difference and one of the newest additions is the creation of the New World Little Shop Facebook swap app, which will include features to help fans track and grow their collection, and provide a hub to swap different collectible items.

Steve Bayliss, Group General Manager Marketing, Foodstuffs says “There is no denying it, the nation totally embraced Little Shop last year, it was a promotion that was popular with Kiwis young and old. When the promotion finished, thousands of people wanted to know when it was coming back.

“We’ve made this year’s campaign even more magical, vibrant and fun. One of our focuses for Little Shop 2014 is to show how the minis actually became mini with the introduction of the Shrinkinator, a special magical machine that turns everyday products into minis. We can’t wait to see the enthusiastic buzz of Little Shop mania once more,” adds Mr Bayliss.

Ben Goodale, Managing Director of .99, comments “It’s been exciting for everyone involved to bring the Little Shop campaign back to life this year, particularly after its initial success. Anyone who fell in love with Little Shop the first time round, won’t want to miss the fantastic selection of collectibles available this year, they’re going to look great across all media platforms and in-store.”

Scott Coldham, GM at Colenso BBDO said “It’s nice to see a great promotional idea for one of our mutual clients evolve and build into a true brand tool that gets people excited about shopping at New World”.

The campaign by .99 and Colenso BBDO, with media by FCB and app development by Union Digital will feature across TV, digital, radio, press, mailers, in-store and also includes the launch of the new Facebook swap app. Little Shop collectibles will be available throughout New World stores nationwide from August 18 while stocks last.

The New World Little Shop TVC can be viewed here.

Credits

Client - Foodstuffs
Steve Bayliss – Group General Manager Marketing
Stephanie Pyne – National Retail Promotions Manager
Jessica Richards – Retail Marketing Project Manager
Jules Lloyd - Group Brand Director

Creative Agency - .99
Ben Goodale - Managing Director
Craig Whitehead – Chief Creative Officer
Pippa O’Regan – Group Account Director
Jessica Rose – Senior Account Manager
Greg Wylie - Creative
Ed Bell – Creative
Ryan Macpherson – Creative
Thom Brown - Creative
Simone Lash – Design
Luke McArthur – Digital
Rachel Haines Villalta – Digital

Creative Agency – Colenso BBDO
Steve Cochran, Executive Creative Director
Jen Storey – Producer
Katherine Sliper – Account Director
Iain MacMillan – Creative
Antony Wilson – Creative

Media Agency - FCB
Terri Collier – Media Director
Karen Tipper – Media Manager
Pauline So – Implementation Manager
Grace Macalincag – Media Planner/Buyer
Kate Grigg – Digital Director
Lucy Leckie – Senior Digital Planner/Buyer
Denise Yong – Digital Campaign Manager

Development of Facebook swap app – Union Digital

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Restrictions Lifted: No Further Tau Flies Found

The Ministry for Primary Industries (MPI) confirms that all restrictions on the movement of fruit and vegetables in Manurewa, Auckland, due to the Tau fly, have been lifted as of 2.26pm on Sunday 7 February. More>>

Crowdfinding: Awaroa Beach To Become Public Land If Appeal Succeeds

Conservation Minister Maggie Barry says a privately-owned beach will become part of the Abel Tasman National Park if an online crowdfunding campaign to buy it succeeds... More>>

ALSO:

Meat Workers Union: Waitangi Mondayisation Flaunted By Large Employer Of Maori

At the AFFCO Talley owned meat plant in Rangiuru, the company has resorted to bullying and threats... saying they could be disciplined and their union sued for an unlawful strike if workers exercise their rights to a paid day off tomorrow. More>>

Earlier:

ETS Review: Modelling Documents Released

Three technical documents are being released to help New Zealanders engage with the Emissions Trading Scheme (ETS) review, Climate Change Minister Paula Bennett says. More>>

ALSO:

Northland: Govt Plan Targets Transport, Web, Maori Assets

The government has released a 10-year plan to attract investors and lift economic growth in Northland, a region that perennially underperforms the rest of the country even while being endowed with natural beauty, productive land, minerals, a potential workforce, scope for manufacturing, forestry and aquaculture, and proximity to Auckland. More>>

ALSO:

Statistics: Unemployment Rate Falls To 5.3 Percent

The unemployment rate fell to 5.3 percent in the December 2015 quarter (from 6.0 percent), Statistics New Zealand said today. This is the lowest unemployment rate since March 2009. There were 16,000 fewer people unemployed than in the September ... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news