Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


The Magic of New World’s Little Shop Returns, Thanks to .99

The Magic of New World’s Little Shop Returns, Thanks to .99 & Colenso BBDO

Auckland, 18 August 2014 - .99 and Colenso BBDO are bringing back the magic of New World’s Little Shop promotion, which won over the hearts and minds of Kiwis last year.

After a very successful campaign in 2013 where the nation fell in love with Little Shop, the agencies worked closely with New World to make it happen yet again.

This year’s Little Shop promises to be bigger and better than before, with 50 new minis to collect, including an exciting new range of accessories. Another key difference and one of the newest additions is the creation of the New World Little Shop Facebook swap app, which will include features to help fans track and grow their collection, and provide a hub to swap different collectible items.

Steve Bayliss, Group General Manager Marketing, Foodstuffs says “There is no denying it, the nation totally embraced Little Shop last year, it was a promotion that was popular with Kiwis young and old. When the promotion finished, thousands of people wanted to know when it was coming back.

“We’ve made this year’s campaign even more magical, vibrant and fun. One of our focuses for Little Shop 2014 is to show how the minis actually became mini with the introduction of the Shrinkinator, a special magical machine that turns everyday products into minis. We can’t wait to see the enthusiastic buzz of Little Shop mania once more,” adds Mr Bayliss.

Ben Goodale, Managing Director of .99, comments “It’s been exciting for everyone involved to bring the Little Shop campaign back to life this year, particularly after its initial success. Anyone who fell in love with Little Shop the first time round, won’t want to miss the fantastic selection of collectibles available this year, they’re going to look great across all media platforms and in-store.”

Scott Coldham, GM at Colenso BBDO said “It’s nice to see a great promotional idea for one of our mutual clients evolve and build into a true brand tool that gets people excited about shopping at New World”.

The campaign by .99 and Colenso BBDO, with media by FCB and app development by Union Digital will feature across TV, digital, radio, press, mailers, in-store and also includes the launch of the new Facebook swap app. Little Shop collectibles will be available throughout New World stores nationwide from August 18 while stocks last.

The New World Little Shop TVC can be viewed here.


Client - Foodstuffs
Steve Bayliss – Group General Manager Marketing
Stephanie Pyne – National Retail Promotions Manager
Jessica Richards – Retail Marketing Project Manager
Jules Lloyd - Group Brand Director

Creative Agency - .99
Ben Goodale - Managing Director
Craig Whitehead – Chief Creative Officer
Pippa O’Regan – Group Account Director
Jessica Rose – Senior Account Manager
Greg Wylie - Creative
Ed Bell – Creative
Ryan Macpherson – Creative
Thom Brown - Creative
Simone Lash – Design
Luke McArthur – Digital
Rachel Haines Villalta – Digital

Creative Agency – Colenso BBDO
Steve Cochran, Executive Creative Director
Jen Storey – Producer
Katherine Sliper – Account Director
Iain MacMillan – Creative
Antony Wilson – Creative

Media Agency - FCB
Terri Collier – Media Director
Karen Tipper – Media Manager
Pauline So – Implementation Manager
Grace Macalincag – Media Planner/Buyer
Kate Grigg – Digital Director
Lucy Leckie – Senior Digital Planner/Buyer
Denise Yong – Digital Campaign Manager

Development of Facebook swap app – Union Digital


© Scoop Media

Business Headlines | Sci-Tech Headlines


Trade: NZ Trade Deficit Widens To A Record In September

Oct. 27 (BusinessDesk) - New Zealand's monthly trade deficit widened to a record in September as meat exports dropped to their lowest level in more than three years. More>>


Animal Welfare: Cruel Practices Condemned By DairyNZ Chief

DairyNZ chief executive Tim Mackle says cruel and illegal practices are not in any way condoned or accepted by the industry as part of dairy farming.

Tim says the video released today by Farmwatch shows some footage of transport companies and their workers, as well as some unacceptable behaviour by farmers of dragging calves. More>>


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


International Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news