Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The Magic of New World’s Little Shop Returns, Thanks to .99

The Magic of New World’s Little Shop Returns, Thanks to .99 & Colenso BBDO

Auckland, 18 August 2014 - .99 and Colenso BBDO are bringing back the magic of New World’s Little Shop promotion, which won over the hearts and minds of Kiwis last year.

After a very successful campaign in 2013 where the nation fell in love with Little Shop, the agencies worked closely with New World to make it happen yet again.

This year’s Little Shop promises to be bigger and better than before, with 50 new minis to collect, including an exciting new range of accessories. Another key difference and one of the newest additions is the creation of the New World Little Shop Facebook swap app, which will include features to help fans track and grow their collection, and provide a hub to swap different collectible items.

Steve Bayliss, Group General Manager Marketing, Foodstuffs says “There is no denying it, the nation totally embraced Little Shop last year, it was a promotion that was popular with Kiwis young and old. When the promotion finished, thousands of people wanted to know when it was coming back.

“We’ve made this year’s campaign even more magical, vibrant and fun. One of our focuses for Little Shop 2014 is to show how the minis actually became mini with the introduction of the Shrinkinator, a special magical machine that turns everyday products into minis. We can’t wait to see the enthusiastic buzz of Little Shop mania once more,” adds Mr Bayliss.

Ben Goodale, Managing Director of .99, comments “It’s been exciting for everyone involved to bring the Little Shop campaign back to life this year, particularly after its initial success. Anyone who fell in love with Little Shop the first time round, won’t want to miss the fantastic selection of collectibles available this year, they’re going to look great across all media platforms and in-store.”

Scott Coldham, GM at Colenso BBDO said “It’s nice to see a great promotional idea for one of our mutual clients evolve and build into a true brand tool that gets people excited about shopping at New World”.

The campaign by .99 and Colenso BBDO, with media by FCB and app development by Union Digital will feature across TV, digital, radio, press, mailers, in-store and also includes the launch of the new Facebook swap app. Little Shop collectibles will be available throughout New World stores nationwide from August 18 while stocks last.

The New World Little Shop TVC can be viewed here.

Credits

Client - Foodstuffs
Steve Bayliss – Group General Manager Marketing
Stephanie Pyne – National Retail Promotions Manager
Jessica Richards – Retail Marketing Project Manager
Jules Lloyd - Group Brand Director

Creative Agency - .99
Ben Goodale - Managing Director
Craig Whitehead – Chief Creative Officer
Pippa O’Regan – Group Account Director
Jessica Rose – Senior Account Manager
Greg Wylie - Creative
Ed Bell – Creative
Ryan Macpherson – Creative
Thom Brown - Creative
Simone Lash – Design
Luke McArthur – Digital
Rachel Haines Villalta – Digital

Creative Agency – Colenso BBDO
Steve Cochran, Executive Creative Director
Jen Storey – Producer
Katherine Sliper – Account Director
Iain MacMillan – Creative
Antony Wilson – Creative

Media Agency - FCB
Terri Collier – Media Director
Karen Tipper – Media Manager
Pauline So – Implementation Manager
Grace Macalincag – Media Planner/Buyer
Kate Grigg – Digital Director
Lucy Leckie – Senior Digital Planner/Buyer
Denise Yong – Digital Campaign Manager

Development of Facebook swap app – Union Digital

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

R18: The Warehouse Group Praised For Removing Games

The decision by New Zealand’s largest retailer The Warehouse Group (TW Group), to withdraw stocks of the latest version of Grand Theft Auto V (GTA V) and other R18 games, has been praised by advocacy group Stop Demand Foundation. More>>

ALSO:

Air NZ Wine Awards: Victory For Villa Maria As Pinot Noir Thrills

It was a night to remember as Villa Maria Estate picked up one of the highest accolades of the evening, the O-I New Zealand Reserve Wine of the Show Trophy, at the 28th Air New Zealand Wine Awards. The Villa Maria Single Vineyard Southern Clays Marlborough ... More>>

ALSO:

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news