Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The Magic of New World’s Little Shop Returns, Thanks to .99

The Magic of New World’s Little Shop Returns, Thanks to .99 & Colenso BBDO

Auckland, 18 August 2014 - .99 and Colenso BBDO are bringing back the magic of New World’s Little Shop promotion, which won over the hearts and minds of Kiwis last year.

After a very successful campaign in 2013 where the nation fell in love with Little Shop, the agencies worked closely with New World to make it happen yet again.

This year’s Little Shop promises to be bigger and better than before, with 50 new minis to collect, including an exciting new range of accessories. Another key difference and one of the newest additions is the creation of the New World Little Shop Facebook swap app, which will include features to help fans track and grow their collection, and provide a hub to swap different collectible items.

Steve Bayliss, Group General Manager Marketing, Foodstuffs says “There is no denying it, the nation totally embraced Little Shop last year, it was a promotion that was popular with Kiwis young and old. When the promotion finished, thousands of people wanted to know when it was coming back.

“We’ve made this year’s campaign even more magical, vibrant and fun. One of our focuses for Little Shop 2014 is to show how the minis actually became mini with the introduction of the Shrinkinator, a special magical machine that turns everyday products into minis. We can’t wait to see the enthusiastic buzz of Little Shop mania once more,” adds Mr Bayliss.

Ben Goodale, Managing Director of .99, comments “It’s been exciting for everyone involved to bring the Little Shop campaign back to life this year, particularly after its initial success. Anyone who fell in love with Little Shop the first time round, won’t want to miss the fantastic selection of collectibles available this year, they’re going to look great across all media platforms and in-store.”

Scott Coldham, GM at Colenso BBDO said “It’s nice to see a great promotional idea for one of our mutual clients evolve and build into a true brand tool that gets people excited about shopping at New World”.

The campaign by .99 and Colenso BBDO, with media by FCB and app development by Union Digital will feature across TV, digital, radio, press, mailers, in-store and also includes the launch of the new Facebook swap app. Little Shop collectibles will be available throughout New World stores nationwide from August 18 while stocks last.

The New World Little Shop TVC can be viewed here.

Credits

Client - Foodstuffs
Steve Bayliss – Group General Manager Marketing
Stephanie Pyne – National Retail Promotions Manager
Jessica Richards – Retail Marketing Project Manager
Jules Lloyd - Group Brand Director

Creative Agency - .99
Ben Goodale - Managing Director
Craig Whitehead – Chief Creative Officer
Pippa O’Regan – Group Account Director
Jessica Rose – Senior Account Manager
Greg Wylie - Creative
Ed Bell – Creative
Ryan Macpherson – Creative
Thom Brown - Creative
Simone Lash – Design
Luke McArthur – Digital
Rachel Haines Villalta – Digital

Creative Agency – Colenso BBDO
Steve Cochran, Executive Creative Director
Jen Storey – Producer
Katherine Sliper – Account Director
Iain MacMillan – Creative
Antony Wilson – Creative

Media Agency - FCB
Terri Collier – Media Director
Karen Tipper – Media Manager
Pauline So – Implementation Manager
Grace Macalincag – Media Planner/Buyer
Kate Grigg – Digital Director
Lucy Leckie – Senior Digital Planner/Buyer
Denise Yong – Digital Campaign Manager

Development of Facebook swap app – Union Digital

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Trade Plans: Prime Minister's Speech To International Business Forum

"The work to improve public services, build infrastructure, and solve social problems is possible only because we have enjoyed sustained, solid economic growth. A big reason for that is the Government’s consistent agenda of economic reform, and our determination to open up more opportunities for trade with the world." More>>

ALSO:

Media: TVNZ Flags Job Cuts To Arrest Profit Decline

Chief executive Kevin Kenrick said the changes were aimed at creating "a sustainable future video content business for TVNZ in an ever-changing media market." More>>

ALSO:

Reserve Bank: Wheeler Keeps OCR At 1.75%

Reserve Bank governor Graeme Wheeler kept the official cash rate unchanged at 1.75 percent, as expected, and reiterated his view that the benchmark rate doesn't need shifting for the foreseeable future. More>>

ALSO:

f work for Pumpkin Patch staff

Retail: Pumpkin Patch Brand, IP Sold To Catch Group

The receivers of failed children's clothing retailer Pumpkin Patch have confirmed that the company's brand and intellectual property have been sold to Australian online retailer Catch Group. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news