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Lumia 530: NZ’s new benchmark in affordable smartphones

Lumia 530: New Zealand’s new benchmark in affordable smartphones
A powerful entry to Windows Phone 8.1 takes the affordable segment to a new level offering an uncompromised smartphone experience with leading Microsoft and Lumia innovations

Tuesday 18 August 2014

Auckland: Today Microsoft announces a new benchmark in the affordable smartphone segment - the powerful and ultra-affordable Lumia 530 - will be available in New Zealand for only NZD169.

Available from August 28th and packed with latest generation smartphone features and experiences, the Lumia 530 delivers an amazing value smartphone experience with the same Microsoft innovations and services found in high-end Lumia smartphones:

-Simple to use - Customise your start screen to suit your needs. Change your font size, pin and resize live tiles to be as simple or complex as you like.

-Long-lasting battery life - Get more done on the go without the worry of having to plug-in with long-lasting battery life.

-Re-invented Windows Phone 8.1 - Reinvented Windows Phone 8.1 allowing an even more personalised experience. See your notifications in just one swipe with action centre; personalise your Start screen with your own colour scheme and background photo; fast and accurate texting with the fast Word Flow keyboard.

-Bold coloured exchangeable covers - Experience the freedom to choose from a range of new changeable coloured covers to suit your style.

Steve Lewis, General Manager at Microsoft Device Sales AU/NZ said: “With high end apps, features and exceptional build quality at an amazing price, the Lumia 530 sets a new benchmark for affordable smartphones.”

“The Lumia 530 builds on the momentum of the highly successful and category defining Lumia 520 and demonstrates our focus on welcoming more people to the Windows Phone ecosystem with amazing devices for work, home and play,” Mr Lewis added.

The Lumia 530 comes with 4GB of on-board memory expandable with SD cards up to 128GB, plus an additional 15GB of free cloud storage on Microsoft OneDrive that lets people sync, store, access and share files between Lumia 530 and computers, laptops and tablets.

With popular apps such as Uber, Instagram, WhatsApp, Viber and WeChat, plus great gaming apps such as Asphalt 8, available in the Windows Phone Store, the powerful quad-core Qualcomm Snapdragon processor delivers a super-fast and lag-free user experience of your favourite apps, gaming and internet browsing on the 4-inch LCD display.

There are also great offline services available on the device that save time and money including downloading your favourite tracks with Xbox Music, and maps with offline navigation both home and abroad.

Naturally as a Lumia, the 530 offers seamless integration with Microsoft services such as Skype and Microsoft Office available right out of the box. All the signature Lumia apps are also on-board including some of the class leading imaging apps Creative Studio and Glam Me, which helps people take quality voice-guided selfies with the 5MP rear camera.

Launching in dark grey, the great value handset will be ranged by Spark and Vodafone.

Tech specs summary: Lumia 530
Operating System: Windows Phone 8.1 with Lumia Cyan
Display 4.0” FWVGA LCD display
Battery Upto 22hours standby, 13 hours 2G talktime. Battery capacity: 1430mAh
Connectivity HSPA+ 21Mbps/5.76Mbps, Wi-Fi (b/g/n), BT 4.0, micro-USB
Processor 1.2GHz quad-core Qualcomm Snapdragon 200
Camera 5MP
Memory 512MB RAM, 4GB eMMC with up to 128GB micro SD card support

About Microsoft
Founded in 1975, Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services, devices and solutions that help people and businesses realize their full potential.

About Microsoft Devices
The Microsoft Devices Group includes award-winning hardware used by over a billion people around the world, including Lumia smartphones and tablets, Nokia mobile phones, Xbox hardware, Surface, Perceptive Pixel products, and accessories.

ENDS

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