Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Kiwi Demand for TV Shopping Increasing


Kiwi Demand for TV Shopping Increasing

By Fleur Revell

20 August 2014

New Zealand consumer demand for TV shopping is on the rise with one shopping channel reporting increases of more than 1000 new customers per month.

TVSN which screens on channel 24 on Sky TV and channel 20 on Freeview, says its first 12 months of operation in the New Zealand market have been extremely encouraging.

CEO Chris Eade says despite the strong local uptake, the New Zealand market has yet to reach full maturity as a mainstream distribution channel.

"International trends and our own experience in the more developed Australian market indicate there is significant room for growth in the local market.

"After 19 years in Australia we have over 600,000 customers and are growing at a rate of 1.5% to 2% per month. In contrast, the newer New Zealand market has a customer growth rate of 6% month on month."

Eade says the rapid adoption of the model is due to a combination of multi-channel service advantages.

"Despite the global growth of online shopping it has a number of limitations for retailers, in particular it lacks the ability to sell the product's benefits to a prospective buyer."

"TVSN is an integration of the convenience of online shopping along with the ability to demonstrate and discuss products on live television" he says.

Audience entertainment is another feature of TVSN's marketing model.

"Our shows feature in-depth product demonstrations, brand stories, international guests, testimonials and even the odd blooper - our goal has been to make the content as entertaining as it is informative,” he says.

Eade says closing the gaps in the service model has reduced the perceived risk of purchasing products outside of a traditional bricks and mortar shopping environment. To achieve this the company introduced a 24 hour call centre, 30 day money back guarantee and a local returns centre.

"In addition to making it easy for customers to trial the product, our focus has been on retailing well-known brands across a wide range of categories – it’s another step towards building consumer trust. Customers can pick up everything from Nikon cameras to Royal Doulton dinner sets in the same order.

New Zealand born, celebrity stylist Richard Kavanagh is in Auckland this week to launch his new hair styling product which recently appeared on TVSN.

"Our first experience with this retailing channel produced some remarkable results - the event was a complete sellout" Kavanagh says.

Eade says revenue growth is particularly strong in the health and beauty categories with sales more than doubling since last year.

He says continued local growth led the company to move into larger office space in Auckland as well as the appointment of a New Zealand business development manager.

For more information on TVSN visit


© Scoop Media

Business Headlines | Sci-Tech Headlines


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news