Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kiwi Demand for TV Shopping Increasing

MEDIA RELEASE

Kiwi Demand for TV Shopping Increasing

By Fleur Revell

20 August 2014

New Zealand consumer demand for TV shopping is on the rise with one shopping channel reporting increases of more than 1000 new customers per month.

TVSN which screens on channel 24 on Sky TV and channel 20 on Freeview, says its first 12 months of operation in the New Zealand market have been extremely encouraging.

CEO Chris Eade says despite the strong local uptake, the New Zealand market has yet to reach full maturity as a mainstream distribution channel.

"International trends and our own experience in the more developed Australian market indicate there is significant room for growth in the local market.

"After 19 years in Australia we have over 600,000 customers and are growing at a rate of 1.5% to 2% per month. In contrast, the newer New Zealand market has a customer growth rate of 6% month on month."

Eade says the rapid adoption of the model is due to a combination of multi-channel service advantages.

"Despite the global growth of online shopping it has a number of limitations for retailers, in particular it lacks the ability to sell the product's benefits to a prospective buyer."

"TVSN is an integration of the convenience of online shopping along with the ability to demonstrate and discuss products on live television" he says.

Audience entertainment is another feature of TVSN's marketing model.

"Our shows feature in-depth product demonstrations, brand stories, international guests, testimonials and even the odd blooper - our goal has been to make the content as entertaining as it is informative,” he says.

Eade says closing the gaps in the service model has reduced the perceived risk of purchasing products outside of a traditional bricks and mortar shopping environment. To achieve this the company introduced a 24 hour call centre, 30 day money back guarantee and a local returns centre.

"In addition to making it easy for customers to trial the product, our focus has been on retailing well-known brands across a wide range of categories – it’s another step towards building consumer trust. Customers can pick up everything from Nikon cameras to Royal Doulton dinner sets in the same order.

New Zealand born, celebrity stylist Richard Kavanagh is in Auckland this week to launch his new hair styling product which recently appeared on TVSN.

"Our first experience with this retailing channel produced some remarkable results - the event was a complete sellout" Kavanagh says.

Eade says revenue growth is particularly strong in the health and beauty categories with sales more than doubling since last year.

He says continued local growth led the company to move into larger office space in Auckland as well as the appointment of a New Zealand business development manager.

For more information on TVSN visit https://www.tvsn.co.nz/include/oecgi2.php/index?site_id=ITVSN

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Bad Day For Rope: Donaghys Job Losses Another Blow To Dunedin

The loss of 30 jobs from Donaghys rope and twine factory is yet another blow to the people and economy of Dunedin, says Dunedin South Labour MP Clare Curran. More>>

ALSO:

Oil: 2014 New Zealand Petroleum Summit

Simon Bridges: Our abundance of energy and minerals resources provides us with unique opportunities to build the New Zealand economy.

Over the past three years the Government has made significant changes to how the sector is regulated. More>>

ALSO:

WWF Report: Solutions In Reach; World Biodiversity Suffers Major Decline

Global wildlife populations have declined by more than half in just 40 years as measured in WWF's Living Planet Report 2014. Wildlife's continued decline highlights the need for sustainable solutions to heal the planet... More>>

ALSO:

Scoop Business: NZ Dollar Catches Breath After "Goldilocks" Slump

The New Zealand dollar edged up following its dramatic slump yesterday after the Reserve Bank confirmed speculation it intervened in the currency market last month and PM John Key suggested a “Goldilocks” level far lower than at present. More>>

ALSO:

Biosecurity: Kiwifruit Claim To Hold Officials Accountable For Psa

Kiwifruit growers have joined forces to hold Biosecurity NZ accountable in the courts for its negligence in allowing 2010’s Psa outbreak that devastated New Zealand’s kiwifruit industry and exports. Foundation claimants representing well ... More>>

ALSO:

Poison: Anglers Advised Not To Eat Trout In 1080 Areas

With the fishing season opening in just a few days (1 October 2014), anglers are being warned by the Department of Conservation(DOC) not to eat trout from pristine backcountry waters and their downstream catchments, where the department is conducting 1080 poisoning operations. More>>.

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news