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BRITA Returns as Official Water Supplier of NZFW

Media release


Leading global water filtration company BRITA will be returning as the official water supplier of New Zealand Fashion Week.

BRITA is an international company, using precision German engineering and sophisticated European design and quality to produce quality water filters for 45 years.

In New Zealand, BRITA has fast become a household name in cutting-edge water filtration devices, from taps and bottlers, to jugs and bottles. At last year’s New Zealand Fashion Week, BRITA launched the Fill&Go Euro to the New Zealand market, a convenient sipper bottle that filters water while you drink.

BRITA National Business Manager for New Zealand Stephen Thompson says, this year, it’s all about the sparkle.

“Looking good is all about staying hydrated and healthy. With our BRITA Vivreau system installed at our on-site BRITA Water Bar, we are able to serve chilled sparkling water for that touch of elegance, as well as chilled still water, to help models, designers, and many a fashionista stay hydrated. We will also be serving sparkling water at selected runway shows and key events throughout the week, including the exclusive Ladies Lunch with Julie Coney.”

In addition, BRITA will be offering attendees the opportunity to win a BRITA Sparkling Tap – the first to be installed in a home in New Zealand. The innovative four-way tap provides chilled sparkling filtered water on tap, in addition to hot, cold, and chilled still water – the perfect accessory for the most fashion-conscious kitchen designer.

BRITA has a long-standing relationship with the fashion world, with the Fill&Go making its international debut at the 2012 London Fashion Week, before being officially launched in New Zealand at the 2013 New Zealand Fashion Week. The BRITA Water Bar has also made an appearance at exclusive events in Sydney and Melbourne, before being transported to New Zealand for the first time for NZFW 2013, and returning again this year.

“The popularity of sparkling water has grown exponentially overseas, so we are delighted to have BRITA serving up the sparkle at New Zealand Fashion Week again,” said NZFW Brand Manager Myken Stewart.

BRITA is one of the world’s leading companies in water optimisation and filtering systems. Over 250 million people across 60 countries enjoy BRITA water. In Australia, of the 25% of people who use a water-filtering device, more than half use a BRITA product. “BRITA pioneered the domestic water filtration industry, and today remains at the forefront of technology and sustainability,” says Mr Thompson.

Established over 40 years ago, BRITA has expanded its innovative filtration products into the broader domestic and commercial industries, manufacturing water filters for professional use in coffee machines, vending machines, steamers and dishwashers, and is used by top chefs for food preparation and cooking, including restaurants such as Euro in Auckland.

Check out Brita’s involvement at NZFW in 2013:

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