Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


MTR: Google Liberates Google Maps

PRESS RELEASE

Sydney, 21 August 2014

MTR: Google Liberates Google Maps

MyTravelResearch.com hails boost for tourism marketers as anyone can now place the red pins on Google Maps

In a new move announced by Google, anybody can now add tourism businesses and places of interest as pins and markers on Google Maps.

Previously, you needed to be a business claiming a Google My Business page to tell Google to put you on the map. Or you had to rely on Google picking up your business from other listings. Now anyone can place a pin on the map and make a range of tourism businesses and places of interest visible to tourists

MyTravelResearch.com, an independent tourism research company, says that if you are a destination, a regional tourism entity or a local government, you now have the power to ensure that there is a large amount of geo-specific information available online for travellers passing through your region.

"In one stroke, Google has liberated Google Maps," says Bronwyn White, co-founder of MyTravelResearch.com. "It is now a highly effective way for businesses to attract customers – and for local governments, visitor bureaus and regional tourism offices to stimulate their local visitor economies."

Google still runs an internal verification process that ensures markers and pins are legitimate. Currently that process takes about a week before the pin or marker with the accompanying information and links to Google+ reviews goes live.

White says the move is significant because Google predicts that by the end of 2014 more searches will be done on mobile devices than on desktops.

If your town has a large number of red pins and markers showing hotels, restaurants, museums, attractions and activity centres, it means people will be more likely to stay and spend if they're passing through.

"Businesses need to realize that Google Maps are an increasingly useful sign post on the path to purchase," says White.

Google started with Australia but will roll out the freedom to add red pins and markers to other countries soon.

MyTravelResearch.com has created a video showing how to place a business or a place of interest on Google Maps. Visit http://www.slideshare.net/MyTravelResearch/how-to-add-a-business-to-google-maps

###

About MyTravelResearch.com
MyTravelResearch.com is a market research and marketing firm specializing in the travel, tourism and aviation industries. Its specialty is providing insights that are actionable.

Founded by principals with lifetime careers in travel, tourism and aviation, MyTravelResearch.com exists to build the visitor economy and successful tourism businesses. It does this by putting the voice of the customer and best practice business thinking into an easy to implement, hands-on approach via an innovative membership model. MyTravelResearch.com can help:

* National Tourism Organizations (NTOs) meet the expectations of their industry by acting as an extension of their research and marketing resources
* Businesses make more informed decisions. (It is like having your own research and/or marketing team)

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

NASA: Seven Earth-Size Planets Around A Single Star

NASA's Spitzer Space Telescope has revealed the first known system of seven Earth-size planets around a single star. Three of these planets are firmly located in the habitable zone, the area around the parent star where a rocky planet is most likely to have liquid water. More>>

ALSO:

Auckland Transport Case: Men Guilty Of Corruption And Bribery Will Spend Time In Jail

Two men who were found guilty of corruption and bribery in a Serious Fraud Office (SFO) trial have been sentenced in the Auckland High Court today... The pair are guilty of corruption and bribery offences relating to more than $1 million of bribes which took place between 2005 and 2013 at Rodney District Council and Auckland Transport. More>>

ALSO:

Hager Raid: Westpac Wrong To Release Bank Records To Police

The Privacy Commissioner has censured Westpac Banking Corp for releasing without a court order more than 10 months of bank records belonging to the political activist and journalist Nicky Hager during a police investigation into leaked information published in Hager's 2014 pre-election book, 'Dirty Politics'. More>>

ALSO:

EARLIER:

Crown Accounts: Government Ekes Out Six-Month Surplus Of $9M

The New Zealand government eked out a tiny surplus in the first six months of the fiscal year as growth in domestic consumption lifted the goods and services tax take, while uncertainties over the Kaikoura earthquake costs meant expenses were less than expected. More>>

ALSO:

Almost 400 Jobs: Shock At Cadbury's Dunedin Factory Closure

Workers at Cadbury in Dunedin are reeling after learning this morning that the iconic Cadbury factory is to close, with the loss of almost 400 jobs... “The company had reported it was doing well and this has come out of the blue,” says Chas. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news