Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Around 20 million photos are lost in New Zealand every year

21 August 2014

For Immediate Release

Around 20 million photos are lost in New Zealand every year

The unexpected, devastating consequences of mobile phone loss and theft

AUCKLAND; NZ – A survey conducted in 2012 found that 41 percent of Kiwi adults have lost a mobile device or had it stolen.* On losing a cellular device, people claim their biggest concerns were whether a stranger would access their contacts, rack up a large bill, or take and use one’s personal details.

There is one potentially heartbreaking consequence that New Zealanders are overlooking: the disappearance of irreplaceable photos.

While New Zealanders love taking photos on their smartphones, they very rarely think to store them securely or print them out.

FUJIFILM, New Zealand’s leading imaging company, is on a mission to raise awareness of the issue in this country.

Peter Bonisch, Sales and Marketing Manager of FUJIFILM, says that New Zealanders take around 1.2 billion snaps on their smartphones every year.

“On average, we each store around 1,200 photos on our phone,” says Bonisch.

“International trends indicate that smartphones will soon become our primary image storing device, ahead of computers, tablets and digital cameras, yet fewer than 10 percent of those photos are ever printed.”

“We scroll through and reminisce, and share a few photos on social media, but most of them stay on our phone,” says Bonisch.

“So if that disappears, so do our photos.

People are losing precious reminders of significant events, their friends and their family history.”

FUJIFILM estimates that in New Zealand each year, approximately 20 million photos are lost forever.

Bonisch also points out that Snapchat is now the world’s largest photo sharing app – however it does not store images.

"Entire generations of memories are being lost.”

FUJIFILM offers five simple precautions to consumers to keep their mobile phones safe, and protect and preserve their photos.

-- Regularly upload your photos to the Cloud.

-- Save photos from your phone to your computer so there exists a second copy.

-- Print your photos quickly and easily at a FUJIFILM photo kiosk.

Simply download the innovative (and free for iPhones and Androids) FUJIFILM TransPix mobile app, connect wirelessly, select your photos and print.

As well as classic photos, favourite images can be used to create anything from wall art to a unique storybook.

-- Print out your smartphone photos at home, with the new FUJIFILM Instax SHARE.

Wireless printing turns your snaps into retro analogue--style Instax photos.

-- Keep your phone safe at all times FUJIFILM photo kiosks are available at more than 150 stores around New Zealand, including Harvey Norman, Warehouse Stationery, Fujifilm Image Service, and selected Smiths City, Noel Leeming, pharmacy and photographic stores.

The FUJIFILM Instax SHARE is available from JBHiFi, Noel Leeming, Harvey Norman, FUJIFILM Image Service and photo specialty stores, RRP $249.99.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Alex Swney Pleads Guilty To $2.5M Fraud Charge

Alex Swney, former chief executive of the Auckland city centre business association Heart of the City, has pleaded guilty to dishonestly using documents to obtain $2.5 million. More>>

ALSO:

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Scoop Business: NZ Broadcasters Launch Battle Against Global Mode ISPs

New Zealand broadcasters have confirmed they’ve launched legal proceedings against internet service providers who give customers’ access to “global mode”, which allows customers access to offshore online content, claiming it breaches the local content providers’ copyright. More>>

ALSO:

Sanford: Closure Of Christchurch Mussel Processing Plant Confirmed

The decision comes after a period of consultation with the 232 staff employed at the Riccarton site, who were told on 9 April that Sanford was considering the future of mussel processing in Christchurch. Recent weather patterns had impacted on natural spat (offspring) supply... More>>

ALSO:

Price Of Cheese: Dairy Product Prices Fall To The Lowest This Year

Dairy product prices fell in the latest GlobalDairyTrade auction, hitting the lowest level in the 2015 auctions so far, as prices for milk powder and butter slid amid concern about the outlook for commodities. More>>

ALSO:

Houston, We Have An Air Route: Air New Zealand To Fly Direct To The Heart Of Texas

Air New Zealand will fly its completely refitted Boeing 777-200 aircraft between Auckland and Houston up to five times a week opening up the state of Texas as well as popular nearby tourist states such as Louisiana and Florida. More>>

ALSO:

Scoop Business: Reserve Bank’s Spencer Calls On Govt To Rethink Housing Tax

The Reserve Bank has urged the government to take another look at a capital gains tax on investment in housing, allow increased high-density development and cut red tape for planning consents to address an over-heated Auckland property market. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news