Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ's #1 Radio Station is Now NZ’s #1 Music TV Channel

MEDIA RELEASE
FOR IMMEDIATE RELEASE

Thursday 21 August, 2014.


New Zealand’s #1 Radio Station is Now New Zealand’s #1 Music Television Channel

The Edge TV has gone straight to the top of the charts. The first audience numbers for MediaWorks’ newest TV channel show 1.2 million viewers tuned in to The Edge TV in the past month (5+ cume), making it the #1 music television channel in the market, with a 35% margin on its nearest competitor.*

The Edge TV also outperformed MediaWorks’ previous music television channel, C4 attracting 43% more viewers than the 842,300 who tuned into C4 in its final month on air.

The Edge TV is a spin-off of radio brand The Edge; winners of the 2014 Station of the Year, and the #1 radio network in the country, with 454,400 people tuning in each week.# Theedge.co.nz is also NZ’s #1 radio website with 1.2 million average monthly unique browsers.^

Launched on June 27, The Edge TV broadcasts 24/7 on Freeview channel 11 and SKY channel 114. It is also the first local music channel available to watch LIVE on mobile phones, tablets and online at theedge.co.nz.

The Edge Programme Director, Leon Wratt says: “When we announced The Edge TV, we said the channel would give The Edge the potential to reach a million people every week across radio, TV and digital platforms. To reach 1.2 million people in the first month through the TV channel alone is outstanding, and has blown our expectations for launch right out of the water.

“For a radio station to launch a TV channel is a New Zealand first, and a huge project to pull off. There’s no question our competitive advantage is the brilliant team at The Edge. We have the best on-air talent in the business, and an amazing team behind the scenes - from content, programming and channel branding, to sales, marketing and the technical expertise that has ensured the channel is available to viewers on their device of choice.

“Thanks also to our friends at MediaWorks TV, and a special mention to The Edge TV sales team, who achieved 365% of revenue targets for the first month on air.”

Director of Network Sales and The Edge TV, Matt Headland says: “Following on from a successful cross platform launch campaign with Pizza Hut, The Edge TV is continuing to grow its client base. We’re working with existing radio clients to further extend their campaigns and also seeing a lot of new business generated from our ability to create truly bespoke activity for our television audience.”

- ends -


* Nielsen TAM
# TNS New Zealand Commercial National Survey 1/2014, Cumulative Audience (000s), All 10+ Mon-Sun, 12mn-12mn
^ Nielsen Market Intelligence, May 1st – 31st Jul 2014

THE EDGE TV
Freeview channel 11 and SKY channel 114, on mobile phones via The Edge App, tablets via the 3NOW App, and online at theedge.co.nz
TURN IT ON!

Music Television Channels - Audience Reach (5+ cume), July 8-August 5, 2014*

ChannelReach
The Edge TV1,205,800
MTV NZ892,700
MTV Hits516,500
MTV Classic400,800
Juice TV345,300
J2225,900

*Nielsen TAM (The four weeks starting July 8 are the first reported ratings period for The Edge TV)


The Edge by the numbers

• NZ’s #1 Radio Station.
• NZ’s #1 Music Breakfast Show (Jay-Jay, Mike and Dom)
• NZ’s #1 Drive Show (Guy, Sharyn and Clint)
• NZ’s #1 Radio Website
• NZ’s #1 Music Television Channel
• One double platinum boy band (Titanium).
• Two Guinness World Records.
• Nine 2014 NZ Radio Awards including Station of the Year, Broadcaster of the Year, The Blackie, Best Music Breakfast, Best Direct Client Campaign and Best Client Digital Promotion or Campaign.
• Ten successful marriages and six babies born.
• More than 790,228 fans on The Edge Network (and counting).

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news