Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ's #1 Radio Station is Now NZ’s #1 Music TV Channel

MEDIA RELEASE
FOR IMMEDIATE RELEASE

Thursday 21 August, 2014.


New Zealand’s #1 Radio Station is Now New Zealand’s #1 Music Television Channel

The Edge TV has gone straight to the top of the charts. The first audience numbers for MediaWorks’ newest TV channel show 1.2 million viewers tuned in to The Edge TV in the past month (5+ cume), making it the #1 music television channel in the market, with a 35% margin on its nearest competitor.*

The Edge TV also outperformed MediaWorks’ previous music television channel, C4 attracting 43% more viewers than the 842,300 who tuned into C4 in its final month on air.

The Edge TV is a spin-off of radio brand The Edge; winners of the 2014 Station of the Year, and the #1 radio network in the country, with 454,400 people tuning in each week.# Theedge.co.nz is also NZ’s #1 radio website with 1.2 million average monthly unique browsers.^

Launched on June 27, The Edge TV broadcasts 24/7 on Freeview channel 11 and SKY channel 114. It is also the first local music channel available to watch LIVE on mobile phones, tablets and online at theedge.co.nz.

The Edge Programme Director, Leon Wratt says: “When we announced The Edge TV, we said the channel would give The Edge the potential to reach a million people every week across radio, TV and digital platforms. To reach 1.2 million people in the first month through the TV channel alone is outstanding, and has blown our expectations for launch right out of the water.

“For a radio station to launch a TV channel is a New Zealand first, and a huge project to pull off. There’s no question our competitive advantage is the brilliant team at The Edge. We have the best on-air talent in the business, and an amazing team behind the scenes - from content, programming and channel branding, to sales, marketing and the technical expertise that has ensured the channel is available to viewers on their device of choice.

“Thanks also to our friends at MediaWorks TV, and a special mention to The Edge TV sales team, who achieved 365% of revenue targets for the first month on air.”

Director of Network Sales and The Edge TV, Matt Headland says: “Following on from a successful cross platform launch campaign with Pizza Hut, The Edge TV is continuing to grow its client base. We’re working with existing radio clients to further extend their campaigns and also seeing a lot of new business generated from our ability to create truly bespoke activity for our television audience.”

- ends -


* Nielsen TAM
# TNS New Zealand Commercial National Survey 1/2014, Cumulative Audience (000s), All 10+ Mon-Sun, 12mn-12mn
^ Nielsen Market Intelligence, May 1st – 31st Jul 2014

THE EDGE TV
Freeview channel 11 and SKY channel 114, on mobile phones via The Edge App, tablets via the 3NOW App, and online at theedge.co.nz
TURN IT ON!

Music Television Channels - Audience Reach (5+ cume), July 8-August 5, 2014*

ChannelReach
The Edge TV1,205,800
MTV NZ892,700
MTV Hits516,500
MTV Classic400,800
Juice TV345,300
J2225,900

*Nielsen TAM (The four weeks starting July 8 are the first reported ratings period for The Edge TV)


The Edge by the numbers

• NZ’s #1 Radio Station.
• NZ’s #1 Music Breakfast Show (Jay-Jay, Mike and Dom)
• NZ’s #1 Drive Show (Guy, Sharyn and Clint)
• NZ’s #1 Radio Website
• NZ’s #1 Music Television Channel
• One double platinum boy band (Titanium).
• Two Guinness World Records.
• Nine 2014 NZ Radio Awards including Station of the Year, Broadcaster of the Year, The Blackie, Best Music Breakfast, Best Direct Client Campaign and Best Client Digital Promotion or Campaign.
• Ten successful marriages and six babies born.
• More than 790,228 fans on The Edge Network (and counting).

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

What Winter? Temperature Records Set For June 20-22

The days around the winter soltice produced a number of notably warm tempertaures. More>>

Conservation Deal: New Kākāpō Recovery Partnership Welcomed

Conservation Minister Maggie Barry says the new kakapo recovery partnership between DOC and Meridian Energy is great news for efforts to save one of New Zealand’s most beloved birds. More>>

ALSO:

Tech Sector Report: Joyce Warns Asian Tech Investors View NZ As Hobbits And Food

Speaking in Wellington at the launch of a report showcasing the value of the technology sector to the New Zealand economy, Joyce said more had to be done to tell the country's technology stories overseas. More>>

ALSO:

Mediaglommeration: APN Gets OIO Approval For Demerger Plan

APN News & Media has received Overseas Investment Office approval for its plan to split out its NZME unit ahead of a potential merger with rival Fairfax Media's New Zealand operations. More>>

New Paper: Ninety-Day Trial Period Has No Impact On Firms' Hiring

The introduction of a 90-day trial period has had no impact on hiring by New Zealand companies although they are now in widespread use, according to researchers at Motu Economic and Public Policy Research. More>>

ALSO:

Corrections: Serco Exits Equity Stake, Remains As Operator

Serco has sold its equity stake in the company that holds the contract to design, build and run Wiri Prison in South Auckland but continues as sub-contractor to operate the facility. More>>

GDP: NZ Economy Grows Faster-Than-Forecast 0.7%

New Zealand's economy grew at a faster pace than expected in the first quarter of 2016 as construction expanded at the quickest rate in two years. The kiwi dollar jumped after the data was released. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news