Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ's #1 Radio Station is Now NZ’s #1 Music TV Channel

MEDIA RELEASE
FOR IMMEDIATE RELEASE

Thursday 21 August, 2014.


New Zealand’s #1 Radio Station is Now New Zealand’s #1 Music Television Channel

The Edge TV has gone straight to the top of the charts. The first audience numbers for MediaWorks’ newest TV channel show 1.2 million viewers tuned in to The Edge TV in the past month (5+ cume), making it the #1 music television channel in the market, with a 35% margin on its nearest competitor.*

The Edge TV also outperformed MediaWorks’ previous music television channel, C4 attracting 43% more viewers than the 842,300 who tuned into C4 in its final month on air.

The Edge TV is a spin-off of radio brand The Edge; winners of the 2014 Station of the Year, and the #1 radio network in the country, with 454,400 people tuning in each week.# Theedge.co.nz is also NZ’s #1 radio website with 1.2 million average monthly unique browsers.^

Launched on June 27, The Edge TV broadcasts 24/7 on Freeview channel 11 and SKY channel 114. It is also the first local music channel available to watch LIVE on mobile phones, tablets and online at theedge.co.nz.

The Edge Programme Director, Leon Wratt says: “When we announced The Edge TV, we said the channel would give The Edge the potential to reach a million people every week across radio, TV and digital platforms. To reach 1.2 million people in the first month through the TV channel alone is outstanding, and has blown our expectations for launch right out of the water.

“For a radio station to launch a TV channel is a New Zealand first, and a huge project to pull off. There’s no question our competitive advantage is the brilliant team at The Edge. We have the best on-air talent in the business, and an amazing team behind the scenes - from content, programming and channel branding, to sales, marketing and the technical expertise that has ensured the channel is available to viewers on their device of choice.

“Thanks also to our friends at MediaWorks TV, and a special mention to The Edge TV sales team, who achieved 365% of revenue targets for the first month on air.”

Director of Network Sales and The Edge TV, Matt Headland says: “Following on from a successful cross platform launch campaign with Pizza Hut, The Edge TV is continuing to grow its client base. We’re working with existing radio clients to further extend their campaigns and also seeing a lot of new business generated from our ability to create truly bespoke activity for our television audience.”

- ends -


* Nielsen TAM
# TNS New Zealand Commercial National Survey 1/2014, Cumulative Audience (000s), All 10+ Mon-Sun, 12mn-12mn
^ Nielsen Market Intelligence, May 1st – 31st Jul 2014

THE EDGE TV
Freeview channel 11 and SKY channel 114, on mobile phones via The Edge App, tablets via the 3NOW App, and online at theedge.co.nz
TURN IT ON!

Music Television Channels - Audience Reach (5+ cume), July 8-August 5, 2014*

ChannelReach
The Edge TV1,205,800
MTV NZ892,700
MTV Hits516,500
MTV Classic400,800
Juice TV345,300
J2225,900

*Nielsen TAM (The four weeks starting July 8 are the first reported ratings period for The Edge TV)


The Edge by the numbers

• NZ’s #1 Radio Station.
• NZ’s #1 Music Breakfast Show (Jay-Jay, Mike and Dom)
• NZ’s #1 Drive Show (Guy, Sharyn and Clint)
• NZ’s #1 Radio Website
• NZ’s #1 Music Television Channel
• One double platinum boy band (Titanium).
• Two Guinness World Records.
• Nine 2014 NZ Radio Awards including Station of the Year, Broadcaster of the Year, The Blackie, Best Music Breakfast, Best Direct Client Campaign and Best Client Digital Promotion or Campaign.
• Ten successful marriages and six babies born.
• More than 790,228 fans on The Edge Network (and counting).

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Sky City : Auckland Convention Centre Cost Jumps By A Fifth

SkyCity Entertainment Group, the casino and hotel operator, is in talks with the government on how to fund the increased cost of as much as $130 million to build an international convention centre in downtown Auckland, with further gambling concessions ruled out. The Auckland-based company has increased its estimate to build the centre to between $470 million and $530 million as the construction boom across the country drives up building costs and design changes add to the bill.
More>>

ALSO:

RMTU: Mediation Between Lyttelton Port And Union Fails

The Rail and Maritime Union (RMTU) has opted to continue its overtime ban indefinitely after mediation with the Lyttelton Port of Christchurch (LPC) failed to progress collective bargaining. More>>

Earlier:

Science Policy: Callaghan, NSC Funding Knocked In Submissions

Callaghan Innovation, which was last year allocated a budget of $566 million over four years to dish out research and development grants, and the National Science Challenges attracted criticism in submissions on the government’s draft national statement of science investment, with science funding largely seen as too fragmented. More>>

ALSO:

Scoop Business: Spark, Voda And Telstra To Lay New Trans-Tasman Cable

Spark New Zealand and Vodafone, New Zealand’s two dominant telecommunications providers, in partnership with Australian provider Telstra, will spend US$70 million building a trans-Tasman submarine cable to bolster broadband traffic between the neighbouring countries and the rest of the world. More>>

ALSO:

More:

Statistics: Current Account Deficit Widens

New Zealand's annual current account deficit was $6.1 billion (2.6 percent of GDP) for the year ended September 2014. This compares with a deficit of $5.8 billion (2.5 percent of GDP) for the year ended June 2014. More>>

ALSO:

Still In The Red: NZ Govt Shunts Out Surplus To 2016

The New Zealand government has pushed out its targeted return to surplus for a year as falling dairy prices and a low inflation environment has kept a lid on its rising tax take, but is still dangling a possible tax cut in 2017, the next election year and promising to try and achieve the surplus pledge on which it campaigned for election in September. More>>

ALSO:

Job Insecurity: Time For Jobs That Count In The Meat Industry

“Meat Workers face it all”, says Graham Cooke, Meat Workers Union National Secretary. “Seasonal work, dangerous jobs, casual and zero hours contracts, and increasing pressure on workers to join non-union individual agreements. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news