Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


One in Two Kiwi Viewers Share the Night with TVNZ

Thursday 21 August 2014

Cold Nights, Hot TV: One in Two Kiwi Viewers Share the Night with TVNZ

With TVNZ’s news and entertainment line-up firing on all cylinders, half of those watching TV in July spent their nights locked on TV ONE or TV2 – the network’s strongest share result in three years.

TVNZ’s channels were in formidable form between 5:30 to 10:30pm, TV’s most popular and competitive time zone. The network’s combined share was 50.3% for AP5+ in July. In the key trading demos, the double act took a 48.2% cut of TV ONE’s 25-54 target audience and 47.5% in TV2’s 18-49 demo.

Share gives a clear insight into TV viewing preferences and it’s an important measure of success, says Jeff Latch, TVNZ’s Head of Content.

“Share tells us a lot about our audiences’ programme preferences – what they want to see more of at a certain time and what they don’t. As people wind down for the day in these colder winter weeks, one in two viewers will choose to spend time with us – that’s a very strong preference. Both our channels have built strong momentum since the start of the year and it’s tremendous to see audiences respond so positively as we roll out a bumper crop of the hottest shows on TV.”

News and current affairs is the lynchpin of TV ONE’s prime time schedule. ONE News had its best month in two years with 34.5% share in July. Seven Sharp had its biggest month since launch with 30% share among all New Zealanders aged 5+ and 20.3% share among 25-54s.

“TV ONE is the home of New Zealand’s preferred news and current affairs shows. Popular factual shows are doing extremely well, as are much loved local shows with a long history on the channel like Country Calendar and Sunday Theatre.”

Latch says a strong performance at 5.30pm is an important building block for primetime performance. Home and Away has helped TV2 to its strongest share result in eight years against 18-49s. The Aussie hit attracted four times the audience of any other show it came up against (38.9% share). Meanwhile, New Zealand’s favourite soap,Shortland Street, dominates the 7pm timeslot with 41.3% share.

“From 5.30pm, Home and Away sets up TV2 for the night. This flows through to Shortland Street and into shows like My Kitchen Rules, which has been a powerful presence on the channel. Resurrection was the biggest drama launch in New Zealand in a number of years and The Voice and The Voice Kids are hitting all the right notes with our viewers too.”

TVNZ’s online performance has also impressed. July was the second highest ever month for TVNZ Ondemand with 5.67 million streams – a 50% increase on the same time last year.

“We had a stellar month in July. With new shows like My Kitchen Rules New Zealand about to launch on TV ONE and The Amazing Race: Australia v New Zealand hitting its stride on TV2, we are confident we’ll continue this strong run into August and the remainder of the year,” says Latch.

The channel’s commercial demographics are quoted unless otherwise indicated. TV ONE: 25-54; TV2: 18-49.

Source: Nielsen TAM, Consolidated
TVNZ Share – TV One, TV2, TV One Plus1 and TV2+ 1 combined between 1730-2230
TV One shows - Audience share against AP 25-54 based on performance on TV One
TV2 shows – Audience share against AP 18-49 based on performance on TV2
All figures for July 2014

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Must Sell 20 Petrol Stations: Z Cleared To Buy Caltex Assets

Z Energy is allowed to buy the Caltex and Challenge! petrol station chains but must sell 19 of its retail sites and one truck-stop, the Commerce Commission has ruled in a split decision that acknowledges possible retail price coordination between fuel retailers occurs in some regions. More>>

ALSO:

Huntly: Genesis Extends Life Of Coal-Fuelled Power Station To 2022

Genesis Energy will keep its two coal and gas-fired units at Huntly Power Station operating until 2022, having previously said they'd be closed by 2018, after wringing a high price from other electricity generators who wanted to keep them as back-up. More>>

ALSO:

Dammed If You Do: Ruataniwha Irrigation Scheme Hits Farmer Uptake Targets

Enough Hawke's Bay farmers have signed up for water from the proposed Ruataniwha Water Storage Scheme for it to go ahead as long as a cornerstone institutional capital investor can be found to back it, its regional council promoter announced. More>>

ALSO:

Reserve Bank: OCR Stays At 2.25%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2.25 percent, in a decision traders had said could go either way, while predicting inflation will pick up as the slump in oil prices washes out of the data and capacity pressures start to build in the economy. More>>

ALSO:

Export Values Down: NZ Posts Biggest Annual Trade Deficit In 7 Years

New Zealand has recorded its biggest annual trade deficit since April 2009, reflecting weaker prices of agricultural commodities such as dairy products, beef and lamb, and increased imports of vehicles and machinery. More>>

ALSO:

Currency Events: NZ's New $5 Note Wins International Banknote Award

New Zealand’s new Brighter Money $5 note has been named Banknote of the Year in a prestigious international competition. The $5 note was awarded the IBNS Banknote of the Year title at the International Bank Note Society’s annual meeting. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news