Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


One in Two Kiwi Viewers Share the Night with TVNZ

Thursday 21 August 2014

Cold Nights, Hot TV: One in Two Kiwi Viewers Share the Night with TVNZ

With TVNZ’s news and entertainment line-up firing on all cylinders, half of those watching TV in July spent their nights locked on TV ONE or TV2 – the network’s strongest share result in three years.

TVNZ’s channels were in formidable form between 5:30 to 10:30pm, TV’s most popular and competitive time zone. The network’s combined share was 50.3% for AP5+ in July. In the key trading demos, the double act took a 48.2% cut of TV ONE’s 25-54 target audience and 47.5% in TV2’s 18-49 demo.

Share gives a clear insight into TV viewing preferences and it’s an important measure of success, says Jeff Latch, TVNZ’s Head of Content.

“Share tells us a lot about our audiences’ programme preferences – what they want to see more of at a certain time and what they don’t. As people wind down for the day in these colder winter weeks, one in two viewers will choose to spend time with us – that’s a very strong preference. Both our channels have built strong momentum since the start of the year and it’s tremendous to see audiences respond so positively as we roll out a bumper crop of the hottest shows on TV.”

News and current affairs is the lynchpin of TV ONE’s prime time schedule. ONE News had its best month in two years with 34.5% share in July. Seven Sharp had its biggest month since launch with 30% share among all New Zealanders aged 5+ and 20.3% share among 25-54s.

“TV ONE is the home of New Zealand’s preferred news and current affairs shows. Popular factual shows are doing extremely well, as are much loved local shows with a long history on the channel like Country Calendar and Sunday Theatre.”

Latch says a strong performance at 5.30pm is an important building block for primetime performance. Home and Away has helped TV2 to its strongest share result in eight years against 18-49s. The Aussie hit attracted four times the audience of any other show it came up against (38.9% share). Meanwhile, New Zealand’s favourite soap,Shortland Street, dominates the 7pm timeslot with 41.3% share.

“From 5.30pm, Home and Away sets up TV2 for the night. This flows through to Shortland Street and into shows like My Kitchen Rules, which has been a powerful presence on the channel. Resurrection was the biggest drama launch in New Zealand in a number of years and The Voice and The Voice Kids are hitting all the right notes with our viewers too.”

TVNZ’s online performance has also impressed. July was the second highest ever month for TVNZ Ondemand with 5.67 million streams – a 50% increase on the same time last year.

“We had a stellar month in July. With new shows like My Kitchen Rules New Zealand about to launch on TV ONE and The Amazing Race: Australia v New Zealand hitting its stride on TV2, we are confident we’ll continue this strong run into August and the remainder of the year,” says Latch.

The channel’s commercial demographics are quoted unless otherwise indicated. TV ONE: 25-54; TV2: 18-49.

Source: Nielsen TAM, Consolidated
TVNZ Share – TV One, TV2, TV One Plus1 and TV2+ 1 combined between 1730-2230
TV One shows - Audience share against AP 25-54 based on performance on TV One
TV2 shows – Audience share against AP 18-49 based on performance on TV2
All figures for July 2014

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Full: Dairy Payouts Steady, Cash Will Be Tight

Industry body DairyNZ is advising farmers to focus on strong cashflow management as they look ahead to the 2015-16 season following Fonterra's half-year results announcement today. More>>

ALSO:

First Union: Cotton On Plans To Use “Tea Break” Law

“The Prime Minister reassured New Zealanders that ‘post the passing of this law, will you all of a sudden find thousands of workers who are denied having a tea break? The answer is absolutely not’... Cotton On is proposing to remove tea and meal breaks for workers in its safety sensitive distribution centre. How long before other major chains try and follow suit?” More>>

ALSO:

Scoop Business: NZ-Korea FTA Signed Amid Spying, Lost Sovereignty Claims

A long-awaited free trade agreement between New Zealand and South Korea has been signed in Seoul by Prime Minister John Key and the Korean president, Park Geun-hye. More>>

ALSO:

PM Visit: NZ And Viet Nam Agree Ambitious Trade Target

New Zealand and Viet Nam have agreed an ambitious target of doubling two-way goods and service trade to around $2.2 billion by 2020, Prime Minister John Key has announced. More>>

ALSO:

Scoop Business: NZ Economy Grows 0.8% In Fourth Quarter

The New Zealand economy expanded in the fourth quarter as tourists drove growth in retailing and accommodation, and property sales increased demand for real estate services. More>>

ALSO:

Scoop Business: RBNZ’s Wheeler Keeps OCR On Hold, No Rate Hikes Ahead

The Reserve Bank has removed the prospect of future interest rate hikes from its forecast horizon as a strong kiwi dollar and cheap oil hold down inflation, and the central bank ponders whether to lower its assessment of where “neutral” interest rates should be. The kiwi dollar gained. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news