Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


One in Two Kiwi Viewers Share the Night with TVNZ

Thursday 21 August 2014

Cold Nights, Hot TV: One in Two Kiwi Viewers Share the Night with TVNZ

With TVNZ’s news and entertainment line-up firing on all cylinders, half of those watching TV in July spent their nights locked on TV ONE or TV2 – the network’s strongest share result in three years.

TVNZ’s channels were in formidable form between 5:30 to 10:30pm, TV’s most popular and competitive time zone. The network’s combined share was 50.3% for AP5+ in July. In the key trading demos, the double act took a 48.2% cut of TV ONE’s 25-54 target audience and 47.5% in TV2’s 18-49 demo.

Share gives a clear insight into TV viewing preferences and it’s an important measure of success, says Jeff Latch, TVNZ’s Head of Content.

“Share tells us a lot about our audiences’ programme preferences – what they want to see more of at a certain time and what they don’t. As people wind down for the day in these colder winter weeks, one in two viewers will choose to spend time with us – that’s a very strong preference. Both our channels have built strong momentum since the start of the year and it’s tremendous to see audiences respond so positively as we roll out a bumper crop of the hottest shows on TV.”

News and current affairs is the lynchpin of TV ONE’s prime time schedule. ONE News had its best month in two years with 34.5% share in July. Seven Sharp had its biggest month since launch with 30% share among all New Zealanders aged 5+ and 20.3% share among 25-54s.

“TV ONE is the home of New Zealand’s preferred news and current affairs shows. Popular factual shows are doing extremely well, as are much loved local shows with a long history on the channel like Country Calendar and Sunday Theatre.”

Latch says a strong performance at 5.30pm is an important building block for primetime performance. Home and Away has helped TV2 to its strongest share result in eight years against 18-49s. The Aussie hit attracted four times the audience of any other show it came up against (38.9% share). Meanwhile, New Zealand’s favourite soap,Shortland Street, dominates the 7pm timeslot with 41.3% share.

“From 5.30pm, Home and Away sets up TV2 for the night. This flows through to Shortland Street and into shows like My Kitchen Rules, which has been a powerful presence on the channel. Resurrection was the biggest drama launch in New Zealand in a number of years and The Voice and The Voice Kids are hitting all the right notes with our viewers too.”

TVNZ’s online performance has also impressed. July was the second highest ever month for TVNZ Ondemand with 5.67 million streams – a 50% increase on the same time last year.

“We had a stellar month in July. With new shows like My Kitchen Rules New Zealand about to launch on TV ONE and The Amazing Race: Australia v New Zealand hitting its stride on TV2, we are confident we’ll continue this strong run into August and the remainder of the year,” says Latch.

The channel’s commercial demographics are quoted unless otherwise indicated. TV ONE: 25-54; TV2: 18-49.

Source: Nielsen TAM, Consolidated
TVNZ Share – TV One, TV2, TV One Plus1 and TV2+ 1 combined between 1730-2230
TV One shows - Audience share against AP 25-54 based on performance on TV One
TV2 shows – Audience share against AP 18-49 based on performance on TV2
All figures for July 2014

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

What Winter? Temperature Records Set For June 20-22

The days around the winter soltice produced a number of notably warm tempertaures. More>>

Conservation Deal: New Kākāpō Recovery Partnership Welcomed

Conservation Minister Maggie Barry says the new kakapo recovery partnership between DOC and Meridian Energy is great news for efforts to save one of New Zealand’s most beloved birds. More>>

ALSO:

Tech Sector Report: Joyce Warns Asian Tech Investors View NZ As Hobbits And Food

Speaking in Wellington at the launch of a report showcasing the value of the technology sector to the New Zealand economy, Joyce said more had to be done to tell the country's technology stories overseas. More>>

ALSO:

Mediaglommeration: APN Gets OIO Approval For Demerger Plan

APN News & Media has received Overseas Investment Office approval for its plan to split out its NZME unit ahead of a potential merger with rival Fairfax Media's New Zealand operations. More>>

New Paper: Ninety-Day Trial Period Has No Impact On Firms' Hiring

The introduction of a 90-day trial period has had no impact on hiring by New Zealand companies although they are now in widespread use, according to researchers at Motu Economic and Public Policy Research. More>>

ALSO:

Corrections: Serco Exits Equity Stake, Remains As Operator

Serco has sold its equity stake in the company that holds the contract to design, build and run Wiri Prison in South Auckland but continues as sub-contractor to operate the facility. More>>

GDP: NZ Economy Grows Faster-Than-Forecast 0.7%

New Zealand's economy grew at a faster pace than expected in the first quarter of 2016 as construction expanded at the quickest rate in two years. The kiwi dollar jumped after the data was released. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news