Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Holiday park blues turning rosy

Holiday park blues turning rosy


The winter blues are having less of an impact than last year on the holiday park sector’s confidence, new research shows.

The Holiday Parks Business Confidence Monitor for July/August 2014 shows confidence levels are at +64, indicating that 64% of respondents are currently more optimistic than pessimistic. While this is a slight decrease compared to confidence in June/July, it is 25 points ahead of the same period in 2013.

The Holiday Parks Business Confidence Monitor, developed and managed by Angus & Associates*, surveys the Holiday Parks Association New Zealand’s (HAPNZ) 300 members.

Based on last year’s trend, confidence is now expected to begin building towards the peak season, HAPNZ Chief Executive Fergus Brown says.

“Members indicate that weather conditions are currently a lead factor influencing any decrease in demand, suggesting that confidence is likely to rise if the weather improves into spring,” Mr Brown says.

Demand for July/August compared to the same period last year increased seven points from June/July. 42% of HAPNZ members completing the monitor thought demand had increased compared to the same month last year, 22% believed it had decreased and 30% saw no change.

Forecast demand for July/August compared to the same period of 2013 decreased four points from June/July to +18. 27% of survey respondents expected demand to increase, 9% expected it to decrease and 58% expected no change.

Angus & Associates is a premier supplier of marketing, research and strategic planning services. They are focused on delivering informed insights for a range of private and public sector clients, particularly within the tourism and leisure sectors.

Key facts:

• The holiday park sector provides 38% of New Zealand’s commercial accommodation capacity and 20% of actual guest nights

• In the past year holiday parks provided 6,325,431 guest nights

• Guest nights to holiday parks are made up of approximately 32% international visitors and 68% domestic visitors

• While staying at holiday parks guests contribute $733 million in direct expenditure to the local communities

• Approximately $372 million (51%) of the expenditure is contributed by domestic


ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Hager Raid: Westpac Wrong To Release Bank Records To Police

The Privacy Commissioner has censured Westpac Banking Corp for releasing without a court order more than 10 months of bank records belonging to the political activist and journalist Nicky Hager during a police investigation into leaked information published in Hager's 2014 pre-election book, 'Dirty Politics'. More>>

ALSO:

EARLIER:

Crown Accounts: Government Ekes Out Six-Month Surplus Of $9M

The New Zealand government eked out a tiny surplus in the first six months of the fiscal year as growth in domestic consumption lifted the goods and services tax take, while uncertainties over the Kaikoura earthquake costs meant expenses were less than expected. More>>

ALSO:

Almost 400 Jobs: Shock At Cadbury's Dunedin Factory Closure

Workers at Cadbury in Dunedin are reeling after learning this morning that the iconic Cadbury factory is to close, with the loss of almost 400 jobs... “The company had reported it was doing well and this has come out of the blue,” says Chas. More>>

ALSO:

Transport: Boards Of Inquiry For Auckland Roading Projects

Boards of Inquiry have been appointed to decide on two significant Auckland roading projects in a move which will get a decision by the end of the year, Environment Minister Dr Nick Smith and Conservation Minister Maggie Barry announced today. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news