Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


NZ Bakers Busting Bread Myths

For immediate release 25 August 2014

NZ Bakers Busting Bread Myths

While gluten - a protein found in wheat, rye and barley - has often had a bad rap for causing weight gain, health professionals suggest eating bread suited to your lifestyle and dietary needs can actually assist with weight control.

In a bid to discover and then bust common bread myths, Bakers Delight surveyed 1,005 women on their bread eating habits, choices and consumption.

The survey results revealed 58% of women (aged 25-65) believe bread contributes to weight gain. More than half of the women surveyed also revealed finding the healthy food category confusing and overwhelming, but said they would enjoy bread more often if there were healthy bread alternatives.

Nutritionist and health expert, Sharon Natoli, says the survey results are reflective of current nutritional debates which continue to show uncertainty around healthy bread options in New Zealand and Australia.

“It mirrors an increase in food insecurity and a loss of basic nutritional knowledge around healthy bread options. Many women are unaware of the long list of benefits offered by wholemeal & Low GI breads, and often turn to gluten free diets which can be more harmful than good.

“The right bread choice can offer numerous health benefits including digestive health, sustained energy and an all-round healthier heart, mind and body. It’s important that we provide relevant nutritional information to consumers about these benefits to assist healthier choices,” adds Natoli.

In response to the survey findings, Bakers Delight is launching a ‘Healthy Loafstyle’ campaign designed to educate consumers about their healthy bread options in-store and via an interactive online quiz.

Six bread varieties, chosen for their individual health benefits, make up the ‘Healthy Loafstyle’ range and will be available in store from 21 August 2014.

The new ‘Healthy Loafstyle’ range from Bakers Delight includes:

• Hi-Fibre Lo-GI White – for sustained energy
• Chia Omega-3 – for a healthy mind
• Cape Seed – for heart, mind and body
• Wholemeal Country Grain – for weight management
• Wholemeal Chia Block – for a healthy mind
• Chia and fruit – for women’s wellbeing

To help consumer discover healthy bread choices suited to their lifestyle, Bakers Delight’s ‘Healthy Loafstyle’ quiz will be available online for free.

The online quiz will analyse each individuals’ activity, diet and lifestyle choices before recommending a healthy loaf to fit their lifestyle, as well as with meal plans developed in association with expert nutritionists.

Bakers Delight Group Marketing Manager Meagan Reay said: “It has become increasingly important to us to help our customers make the best product choices in our bakeries, for themselves and their families.

“Customers tell us they want to be able to choose the right bread for their lifestyle, and our research has shown they are still unsure which breads are best for them. The ‘Healthy Loafstyle’ range brings together our healthiest breads in store, and with the support of nutritionists, we are able to provide the tools for our customers to match our loaves with their lifestyle.”

Explore the ‘Healthy Loafstyle’ range in-store and online or discover the perfect loaf to match your lifestyle at: www.health.bakersdelight.co.nz


- ENDS –


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news