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Sparkling Cold Brew Coffee Exclusive to NZFW


Getting the energy to enjoy all the excitement at this year’s New Zealand Fashion Week has just got easier, thanks to the result of a collaboration by leading global water filtration company BRITA and specialty coffee roasters Atomic Coffee – the Sparkling Cold Brew.

Sparkling Cold Brew is made with BRITA filtered sparkling water and Cold Brew concentrate brewed from Atomic Coffee Single Origin Yirgacheffe coffee beans. BRITA National Business Manager for New Zealand Stephen Thompson says the drink has been designed to offer a refreshing alternative to hot beverages.

“New Zealand Fashion Week is a full-on, high energy week, so we wanted to create the ultimate pick-me-up. Sparkling filtered water is gaining in popularity in New Zealand as we see more and more restaurants offer a sparkling filtered water table service, and more and more cafés are seeing the benefits of using filtered water in their hot beverages. The Sparkling Cold Brew brings out the best of both worlds, while offering something new, innovative and edgy to a very fashion-forward crowd.”

Cold brew coffee is produced by filtering ice cold water through the coffee creating a truly extraordinary coffee, with impressive body and many complex flavours shining through. “Combined with sparkling water and ice to serve, it’s the perfect accompaniment for a busy week of fashion,” says Mr Thompson.

The Sparkling Cold Brew will be available exclusively at New Zealand Fashion Week from Atomic Coffee for $3.

All coffees made onsite at New Zealand Fashion Week by Atomic Coffee will be made using BRITA filtered water – removing chlorine and impurities, to provide cleaner, better tasting water and superior tasting coffee.

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