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Shark tops the charts in Australia and New Zealand

Shark tops the charts in both Australia and New Zealand leaving big name brands floored


Shark vacuum cleaners have floored their far better known competitors on both sides of the Tasman in an in-depth consumer satisfaction survey by independent brand-rating agency Canstar Blue.

Shark topped the charts for its products in Australia securing across-the-board 5-star out of 5-star ratings for all the categories surveyed: overall satisfaction; value for money; ease of use; noise; effectiveness; and size. Shark is the only vacuum brand to have secured such a faultless score since Dyson in 2011.

Pipped to the post were many better known brands, including Dyson, Hoover, Miele and Electrolux.

“To pick up five-star ratings across all categories is a truly outstanding achievement and a great endorsement of the Shark brand,” says Megan Doyle, Canstar Blue’s business unit leader. “This is an impressive win, especially given the wealth of healthy competition Shark faced. Congratulations to everyone involved, you are clearly keeping your customers very happy.”

Shark has also ranked the highest in customer satisfaction with canister and upright vacuums in a recent study undertaken in the US. The J.D. Power 2014 Vacuum Satisfaction Study, now in its third year, measures customer satisfaction by examining six key factors: performance, ease of use, features, styling and appearance, price and warranty.

Penny Bicknell, Category Marketing Manager, Household, for Brand Developers, which markets Shark’s products in New Zealand and Australia, says she’s thrilled with the double award. “Shark vacuum cleaners are the new kid on the block, it’s a fantastic product range and now we’ve got the research to prove it. An outstanding success for Shark and it makes us very proud to be associated with the product and knowing so many people are happy with their purchases.”
ends

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