Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Shark tops the charts in Australia and New Zealand

Shark tops the charts in both Australia and New Zealand leaving big name brands floored


Shark vacuum cleaners have floored their far better known competitors on both sides of the Tasman in an in-depth consumer satisfaction survey by independent brand-rating agency Canstar Blue.

Shark topped the charts for its products in Australia securing across-the-board 5-star out of 5-star ratings for all the categories surveyed: overall satisfaction; value for money; ease of use; noise; effectiveness; and size. Shark is the only vacuum brand to have secured such a faultless score since Dyson in 2011.

Pipped to the post were many better known brands, including Dyson, Hoover, Miele and Electrolux.

“To pick up five-star ratings across all categories is a truly outstanding achievement and a great endorsement of the Shark brand,” says Megan Doyle, Canstar Blue’s business unit leader. “This is an impressive win, especially given the wealth of healthy competition Shark faced. Congratulations to everyone involved, you are clearly keeping your customers very happy.”

Shark has also ranked the highest in customer satisfaction with canister and upright vacuums in a recent study undertaken in the US. The J.D. Power 2014 Vacuum Satisfaction Study, now in its third year, measures customer satisfaction by examining six key factors: performance, ease of use, features, styling and appearance, price and warranty.

Penny Bicknell, Category Marketing Manager, Household, for Brand Developers, which markets Shark’s products in New Zealand and Australia, says she’s thrilled with the double award. “Shark vacuum cleaners are the new kid on the block, it’s a fantastic product range and now we’ve got the research to prove it. An outstanding success for Shark and it makes us very proud to be associated with the product and knowing so many people are happy with their purchases.”
ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news