Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Shark tops the charts in Australia and New Zealand

Shark tops the charts in both Australia and New Zealand leaving big name brands floored


Shark vacuum cleaners have floored their far better known competitors on both sides of the Tasman in an in-depth consumer satisfaction survey by independent brand-rating agency Canstar Blue.

Shark topped the charts for its products in Australia securing across-the-board 5-star out of 5-star ratings for all the categories surveyed: overall satisfaction; value for money; ease of use; noise; effectiveness; and size. Shark is the only vacuum brand to have secured such a faultless score since Dyson in 2011.

Pipped to the post were many better known brands, including Dyson, Hoover, Miele and Electrolux.

“To pick up five-star ratings across all categories is a truly outstanding achievement and a great endorsement of the Shark brand,” says Megan Doyle, Canstar Blue’s business unit leader. “This is an impressive win, especially given the wealth of healthy competition Shark faced. Congratulations to everyone involved, you are clearly keeping your customers very happy.”

Shark has also ranked the highest in customer satisfaction with canister and upright vacuums in a recent study undertaken in the US. The J.D. Power 2014 Vacuum Satisfaction Study, now in its third year, measures customer satisfaction by examining six key factors: performance, ease of use, features, styling and appearance, price and warranty.

Penny Bicknell, Category Marketing Manager, Household, for Brand Developers, which markets Shark’s products in New Zealand and Australia, says she’s thrilled with the double award. “Shark vacuum cleaners are the new kid on the block, it’s a fantastic product range and now we’ve got the research to prove it. An outstanding success for Shark and it makes us very proud to be associated with the product and knowing so many people are happy with their purchases.”
ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Court Ruling: Kiwifruit NZ Ordered To Consider Collaborative Marketing Proposals

The High Court has told kiwifruit marketer Zespri to reconsider collaborative marketing proposals from Splice Fruit and Seeka Kiwifruit to sell fruit offshore that its board had previously rejected. More>>

ALSO:

Electric Vehicles: No Road User Charges Feature In Govt Package

Drivers of electric vehicles won't have to pay road user charges and will be allowed to drive in bus lanes as part of a new government plan to double EV numbers annually to a target 64,000 by 2021. More>>

ALSO:

Pre-Budget: Computer Emergency Response Team, Assemble!

John Key told the country's first ever Cyber Security Summit in Auckland that the government had earmarked funding set up a national Computer Emergency Response Team to help prevent and act on cyber incidents in partnership with the private sector and other organisations. More>>

ALSO:

Job Cutter Goes: Mark Weldon To Step Down As MediaWorks CEO

“When I joined MediaWorks in August 2014, I had a mandate to lead a significant change programme to bring the business back from receivership into a position where it could once again be a strong competitor in the market, with a sound and sustainable future. It was a big brief, laden with inherent challenges, but I took it in good faith and have dedicated myself fully to the goal since." More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news