Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


SYRP comes to the United States

SYRP Available in the United States

Auckland New Zealand – August 27, 2014 – SYRP Ltd, designers of professional motion control video and photo accessories, announced today the appointment of Inovanti, LLC as their US Sales Management Team. The New Jersey based team from Inovanti is a well-established and highly respected independent consultancy that has been involved in the photography and video industry for over 25 years.

Lorenzo Gasperini formally representing PocketWizard and currently celebrating 15 years of service with Sekonic, Japan will lead the team and introduce the unique Syrp product range into the market. During the appointment of Inovanti, Lorenzo stated “From the first moment I saw the Kickstarter video, I knew it was a winner and we were going to be a part of it”.

Ben Ryan, Director of Syrp said “We couldn’t be happier to be partnering with Inovanti in the United States; their industry experience and knowledge about photography and video will be a great asset to our brand. We are really excited to bring the Genie and other Syrp products into the hands of more and more film-makers and photographers throughout the USA and be able to enhance our service by providing dealers with a direct point of contact in the United States."

Lead by Lorenzo, John Sawyer will assist in sales account management of all potential US dealers. John’s strong cinema background and industry contacts along with Lorenzo’s photography background will be an asset to the brand. Both professionals will visit accounts, demonstrate the products and assist the dealers with their sales and marketing needs, office support will by handled by Dana Barry at their New Jersey base.
The partnership with Inovanti in the US also coincides with the setup of a new Philadelphia based warehouse which will manage fulfilment of Syrp products directly from the US drastically cutting down shipping times and cost to dealers and ultimately end customers.

Since Syrp’s highly successful launch of the Genie - Motion Control device into the market via Kickstarter, the company has released two new products; the Magic Carpet Sllder and Variable ND filter and will continue to develop new innovative technologies focusing on simplicity and usability. Ben Ryan said “In addition to our enhanced US operations we have scaled up to a new 250m2 design studio in Auckland, New Zealand. The facility will allow us to employ additional expertise in software, design and engineering that will handle all R&D of new products as well as marketing and customer service.”

The Syrp Genie and all other Syrp products are available now in the United States and shipping from Syrp’s US based warehouse. For price lists, marketing materials or any other information please contact:

Lorenzo E. Gasperini

USA Sales Director SYRP Ltd
Tel. +1.862.209.1918
Cell. +1.973.970.4364
John L. Sawyer

USA Sales Manager SYRP Ltd
Tel. +1.862.209.1918
Cell. +1.973.723.4465

About Syrp:
New Zealand based company, Syrp, brings the best of the design and film industry together to develop products that unleash the creativity of film-makers. The focus remains on the end user and ensuring their time is well spent on creating amazing images and films rather than dealing with expensive and technically challenging equipment.

About Genie:
Syrp’s flagship product; The Genie is a simple, affordable and extremely easy to use motion control device for Time Lapse Photography and more. Simply attach your camera to the top of the Genie, plug it in using the matching cable for your camera and program it to move and shoot to your desired needs.

About Inovanti, LLC
Inovanti, LLC is a highly specialized businesstobusiness international consulting firm providing integrated sales, marketing and communication solutions for various primary clients in the digital imaging industry specifically photographic and HDCine. Combining a perfect blend of photographic knowledge, seasoned sales & marketing experience, innovative product design solutions and global educational programs, Inovanti offers the total consulting partner solution. At Inovanti, our passion becomes our client’s success.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news