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SYRP comes to the United States

SYRP Available in the United States

Auckland New Zealand – August 27, 2014 – SYRP Ltd, designers of professional motion control video and photo accessories, announced today the appointment of Inovanti, LLC as their US Sales Management Team. The New Jersey based team from Inovanti is a well-established and highly respected independent consultancy that has been involved in the photography and video industry for over 25 years.

Lorenzo Gasperini formally representing PocketWizard and currently celebrating 15 years of service with Sekonic, Japan will lead the team and introduce the unique Syrp product range into the market. During the appointment of Inovanti, Lorenzo stated “From the first moment I saw the Kickstarter video, I knew it was a winner and we were going to be a part of it”.

Ben Ryan, Director of Syrp said “We couldn’t be happier to be partnering with Inovanti in the United States; their industry experience and knowledge about photography and video will be a great asset to our brand. We are really excited to bring the Genie and other Syrp products into the hands of more and more film-makers and photographers throughout the USA and be able to enhance our service by providing dealers with a direct point of contact in the United States."

Lead by Lorenzo, John Sawyer will assist in sales account management of all potential US dealers. John’s strong cinema background and industry contacts along with Lorenzo’s photography background will be an asset to the brand. Both professionals will visit accounts, demonstrate the products and assist the dealers with their sales and marketing needs, office support will by handled by Dana Barry at their New Jersey base.
The partnership with Inovanti in the US also coincides with the setup of a new Philadelphia based warehouse which will manage fulfilment of Syrp products directly from the US drastically cutting down shipping times and cost to dealers and ultimately end customers.

Since Syrp’s highly successful launch of the Genie - Motion Control device into the market via Kickstarter, the company has released two new products; the Magic Carpet Sllder and Variable ND filter and will continue to develop new innovative technologies focusing on simplicity and usability. Ben Ryan said “In addition to our enhanced US operations we have scaled up to a new 250m2 design studio in Auckland, New Zealand. The facility will allow us to employ additional expertise in software, design and engineering that will handle all R&D of new products as well as marketing and customer service.”

The Syrp Genie and all other Syrp products are available now in the United States and shipping from Syrp’s US based warehouse. For price lists, marketing materials or any other information please contact:

Lorenzo E. Gasperini

USA Sales Director SYRP Ltd
Tel. +1.862.209.1918
Cell. +1.973.970.4364
John L. Sawyer

USA Sales Manager SYRP Ltd
Tel. +1.862.209.1918
Cell. +1.973.723.4465

About Syrp:
New Zealand based company, Syrp, brings the best of the design and film industry together to develop products that unleash the creativity of film-makers. The focus remains on the end user and ensuring their time is well spent on creating amazing images and films rather than dealing with expensive and technically challenging equipment.

About Genie:
Syrp’s flagship product; The Genie is a simple, affordable and extremely easy to use motion control device for Time Lapse Photography and more. Simply attach your camera to the top of the Genie, plug it in using the matching cable for your camera and program it to move and shoot to your desired needs.

About Inovanti, LLC
Inovanti, LLC is a highly specialized businesstobusiness international consulting firm providing integrated sales, marketing and communication solutions for various primary clients in the digital imaging industry specifically photographic and HDCine. Combining a perfect blend of photographic knowledge, seasoned sales & marketing experience, innovative product design solutions and global educational programs, Inovanti offers the total consulting partner solution. At Inovanti, our passion becomes our client’s success.


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