Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Iconic 132 year old Australian racing event goes Social.

Iconic 132 year old Australian racing event goes Social.

One of Australia richest and the world’s most remote race meetings have in a world first auctioned off the naming rights for the last race of the day with social media giant Facebook..

Considered by many as one of the Australia’s most iconic and historic sporting events the organizer’s this year have jumped into the 21st century and run a live auction directly in their Facebook page. As a world first world first the auction successfully closed today. The organizers said.

“Thank you to everyone who took part in our Race Naming Rights Auction, it has now SOLD

A fantastic amount has been raised for our Official Charity Partner, the Royal Flying Doctor Service of Australia. We will share the final race name with you soon...”

The app called BuddyBid is currently being used to offer a lyric sheet of Royals” wriiten by pop sensation Lorde who scribed them on the evening she won a Grammy for the same song. Soon after she gifted them to founding Split Enz member Mike Chunn to raise funds for his New Zealand music education trust “Play it Strange”.

“It makes sense given the social following Lorde has – this idea of going to where the fans want to be is the right idea – and the results speak for them selves..we’ve had bids and donations from all over the world.” said Debbie Little, General Manger of the Play it Strange Trust.


The Kiwi start up Buddybid has Australian backing and has recently signed up Grays Online, McDonalds and Thomas Cook Global among others.

Lorde’s auction runs until 10am Monday 1st September, 2014

END.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Half Full: Fonterra Raises Forecast Milk Price

Fonterra Co-operative Group Limited today increased its 2016/17 forecast Farmgate Milk Price by 50 cents to $4.75 per kgMS. When combined with the forecast earnings per share range for the 2017 financial year of 50 to 60 cents, the total payout available to farmers in the current season is forecast to be $5.25 to $5.35 before retentions. More>>

ALSO:

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news