Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Iconic 132 year old Australian racing event goes Social.

Iconic 132 year old Australian racing event goes Social.

One of Australia richest and the world’s most remote race meetings have in a world first auctioned off the naming rights for the last race of the day with social media giant Facebook..

Considered by many as one of the Australia’s most iconic and historic sporting events the organizer’s this year have jumped into the 21st century and run a live auction directly in their Facebook page. As a world first world first the auction successfully closed today. The organizers said.

“Thank you to everyone who took part in our Race Naming Rights Auction, it has now SOLD

A fantastic amount has been raised for our Official Charity Partner, the Royal Flying Doctor Service of Australia. We will share the final race name with you soon...”

The app called BuddyBid is currently being used to offer a lyric sheet of Royals” wriiten by pop sensation Lorde who scribed them on the evening she won a Grammy for the same song. Soon after she gifted them to founding Split Enz member Mike Chunn to raise funds for his New Zealand music education trust “Play it Strange”.

“It makes sense given the social following Lorde has – this idea of going to where the fans want to be is the right idea – and the results speak for them selves..we’ve had bids and donations from all over the world.” said Debbie Little, General Manger of the Play it Strange Trust.


The Kiwi start up Buddybid has Australian backing and has recently signed up Grays Online, McDonalds and Thomas Cook Global among others.

Lorde’s auction runs until 10am Monday 1st September, 2014

END.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news