Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


TNZ and NZ Winegrowers sign MOU

For immediate release
Friday, 29 August 2014

TNZ and NZ Winegrowers sign MOU

Tourism New Zealand and New Zealand Winegrowers have today announced a Memorandum of Understanding (MOU) to jointly promote New Zealand as a visitor destination and premium wine producer internationally.

The two-year MOU will see the organisations formalise their activity to enhance both brands, ultimately driving more visitors to New Zealand and increasing the sales of New Zealand wine in key markets.

The MOU was jointly signed by Tourism New Zealand Chief Executive Kevin Bowler and Phillip Gregan Chief Executive Officer for New Zealand Winegrowers, at the wine organisation’s annual conference in Blenheim.

Tourism New Zealand Chief Executive Kevin Bowler says that the MOU will see both parties work together to leverage and enhance each other’s international profiles.

"There is no doubt that wine is a natural fit within New Zealand’s offering for international visitors so it is great that we’ve been able to secure a partnership with New Zealand Winegrowers to maximise our activity offshore.

Phillip Gregan, Chief Executive of New Zealand Winegrowers says visitors that have a winery experience while in New Zealand spend more than $814 million annually, exploring the diverse regions and enjoying the world class wine New Zealand offers.

"This partnership with Tourism New Zealand will allow us to jointly reach important customers in our key markets to increase wine exports and tourism to New Zealand."

The MOU aligns with Tourism New Zealand’s work to market special interests – with wine tourism having been identified as a growth sector which the organisation will increase efforts and focus, driving effective and relevant promotion within its key markets offshore.

Kevin says, “Wine tourists are typically higher value travellers taking part in premium leisure and wine and food activities whilst on a holiday. As their awareness of New Zealand wine increases, their preference for visiting New Zealand’s wine regions and wish to source New Zealand wine in their home country will too.

The activity is focussed in the markets of North America, Australia, United Kingdom and China. It will be aligned with Tourism New Zealand’s sectors of premium travel, business events and special interests, including offshore trade and consumer events, Tourism New Zealand’s international media programme, social and PR content and trade and marketing collateral.

Earlier in the year New Zealand Winegrowers and Air New Zealand signed a MOU to work together to actively promote New Zealand as a destination for wine tourism.

“Air New Zealand is a key partner for both organisations and that MOU work will only be enhanced with the increased focus resulting from this agreement,” says Kevin.

ENDS


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Keep Digging: Seabed Ironsands Miner TransTasman Tries Again

The first company to attempt to gain a resource consent to mine ironsands from the ocean floor in New Zealand's Exclusive Economic Zone has lodged a new application containing fresh scientific and other evidence it hopes will persuade regulators after their initial application was turned down in 2014. More>>

Wool Pulled: Duvets Sold As ‘Premium Alpaca’ Mostly Sheep’s Wool

Rotorua business Budge Collection Limited (Budge) and sole director, Sun Dong Kim, were convicted and fined a total of $71,250 in Auckland District Court after each pleading guilty to four charges of misrepresenting how much alpaca fibre was in their duvets. More>>

Reserve Bank: Labour Calls For Monetary Policy To Expand Goals

Labour's comments follow a speech today by RBNZ governor Graeme Wheeler in which Wheeler sought to answer critics who variously say he should stop lowering interest rates, lower them faster, or that inflation-targeting should no longer be the primary goal of the central bank's activities. More>>

ALSO:

BSA Extension And Sunday Morning Ads: Digital Convergence Bill Captures Online Content

Broadcasting Minister Amy Adams has today announced the Government’s plans to update the Broadcasting Act to better reflect today’s converged market... The Government considered four areas as part of its review into content regulation: classification requirements, advertising restrictions, election programming and contestable funding. More>>

ALSO:

March 2017: Commerce Commission Delays Decision On Fairfax-NZME

The Commerce Commission has delayed its decision on the proposed merger between NZME and Fairfax Media's New Zealand assets, saying the deal is complex and it needs more time to assess the impact on both news content and the advertising market. More>>

ALSO:

Plan Plan: Permanent Independent Hearings Panel Proposed For Planning

The Productivity Commission recommends creating a permanent independent hearings panel like the one that cut through local politics to settle Auckland’s Unitary Plan, for the whole country. More>>

ALSO:

Statistics: NZ Jobless Rate Falls To 5.1% Under New Methodology

New Zealand's unemployment rate fell more than expected in the second quarter as Statistics New Zealand adopted a new way of measuring the labour market to bring the country in line with international practices, and while a growing economy continued to support jobs growth. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news