Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Holden celebrates 60 Years in NZ with campaign by Isobar

Friday 29th August, 2014

MEDIA RELEASE

Holden celebrates 60 Years in NZ with campaign by Isobar

When it comes to cars in New Zealand, there aren’t many more iconic than Holden, and the brand is celebrating 60 years of loyal customers via a series of vignettes housed on a dedicated section within Holden.co.nz, developed by digital creative agency Isobar.

The ’60 Years Loyal’ campaign features a series of videos telling stories of people with their cars over the years, starring Holden lovers from the decades the brand has been in New Zealand.

The videos were shot all over New Zealand. Isobar worked with Dentsu Aegis Network sister agency Haystac to source characters and stories of interest, then partnered with directors Tim Pierce and Toby Crawford of Two Bearded Men to capture the content.

The launch of the videos coincides with a below-the-line campaign that will offer one Holden lover the opportunity to win a fully restored 1969 Holden Monaro HT GTS.

Marnie Jane Samphier, General Manager Marketing, Holden, said, “Isobar understood the importance of paying homage to our brand and have perfectly captured its essence in this series. Their talent in production and really getting to the heart of these stories really comes through in the vignettes and we have really enjoyed the process of working with them.”

“Holden is considered a prestigious and aspirational brand here in New Zealand and we are very proud to be celebrating this milestone. I couldn’t think of a better nod to Holden’s heritage in this country than this series of stories from the people who make the brand what it is.”

Grant Henderson, General Manager of Isobar New Zealand said, “Holden have been a much loved car for generations of New Zealanders and we uncovered some fantastic stories from throughout the ages. We are really proud to have produced such a unique collection of content and hope to be working with Holden to add another one in ten years’ time!”

Isobar launched in Auckland in February 2014 and has enjoyed great success to date, winning new clients including Accor Hotels, Sovereign Insurance, BIC, Fishing Camping Outdoors and Tourism Victoria. Adding a digital creative string to the bow of the Dentsu Aegis Network in Auckland complements the great work being done by Carat, Vizeum, Haystac, ApolloNation and Synergy.

You can view the videos at holden.co.nz/60yearsloyal

Credits:

Grant Henderson, GM Isobar New Zealand

Bobby Hollingsworth, Group Account Director

Nick Hardie-Grant, Account Manager

Tony Day, Senior Project Manager

Dave Budge, Creative Director

Ty Johnson, Art Director

Brianna Elder, Agency Director, Haystac

Tim Piece and Toby Crawford, Two Bearded Men

About Isobar

Isobar is a global full service digital marketing agency, driven by the purpose to deliver borderless ideas enabled through technology, to transform businesses and brands. We have over 3,000 digital pioneers in 67 offices, across 40 markets worldwide. In 2013 Isobar won over 170 awards, including 18 Agency of the Year titles and we have won two consecutive, Asia-Pacific Agency Network of the Year Awards. Key clients include adidas, Coca-Cola, Disney, General Motors, Google, HBO, Kellogg’s and P&G. Isobar is part of the Dentsu Aegis Network, a wholly owned subsidiary of Dentsu Inc. www.isobar.com

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Drones: First Certificate Issued Under New UAV Rules

Transport Minister Simon Bridges and Associate Transport Minister Craig Foss say the first certified flight of an unmanned helicopter under new aviation rules is a great example of how they can enable commercial use. More>>

ALSO:

GE Swedes And Cow Deaths: Plant Analysis Backs Up Earlier Advice

The industry body is recommending that farmers do not feed Herbicide Tolerant (HT) swedes to cows in spring when the animals are in late pregnancy or early lactation. DairyNZ is also advising caution if farmers are considering other leafy varieties. More>>

ALSO:

Statistics: Dairy And Travel Still Our Largest Export Earners

New Zealand earned $2.3 billion more from exports than we spent on imports during the year ended June 2015... total exports of goods and services were $67.5 billion, while total imports were $65.1 billion. More>>

ALSO:

Approval: Air New Zealand And Air China Launch New Alliance Route

Air New Zealand and Air China have today launched joint sales for a new daily direct service between Auckland and Beijing after receiving approval from New Zealand Minister of Transport Hon Simon Bridges to form a strategic alliance. More>>

ALSO:

Money Trading: FX Trader Jin Yuan Finance Warned Over Lack Of Monitoring

Jin Yuan Finance, an Auckland-based foreign exchange trader, has been warned over its lack of anti-money laundering processes in place in the first public notification by the Department of Internal Affairs. More>>

ALSO:

Auckland Surge, Possible Peak: House Values Accelerate At Fastest Annual Pace In 8 Years

New Zealand residential property values rose at their fastest annual pace in eight years in August, pushed higher by overflowing demand in Auckland, which is showing signs speculators think it has reached its peak, according to Quotable Value. More>>

ALSO:

Cash Money: Reserve Bank Launches New $5 And $10 Banknotes

The $5 and $10 final banknotes were revealed at an event at the Bank in Wellington, and will start to be released from mid-October 2015. More>>

ALSO:

Truck Sales Booted: Commerce Commission Files Charges Against Mobile Trader

The Commerce Commission has filed charges against a mobile trader, or truck shop operator, claiming he obtained money from customers by deception and never intended to supply them with the goods they paid for. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news