Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Influenza immunisation campaign wins top marketing award

Influenza immunisation campaign wins top marketing award

The National Influenza Immunisation Campaign, which saw a record number of New Zealanders immunised against influenza in 2013, won a 2014 TVNZ Marketing Award in Auckland last night (Thursday). The campaign took out top prize in the healthcare category.

The National Influenza Specialist Group (NISG) campaign broke the previous year’s record by around 31 percent. More than 1.25 million doses of influenza vaccine reached an estimated 30 percent of the New Zealand population.

The NISG campaign, which included TV and radio advertising, the Influenza Kit for Health Professionals, posters, outdoor advertising, social media and public relations, is funded by the Ministry of Health to increase public awareness of influenza, its seriousness and the importance of immunisation to prevent the disease.

The award judge said, “The campaign took a sophisticated approach to media channels to achieve the significant challenge of moving an apathetic market. It was a well-executed programme, resulting in success well beyond the target.”

NISG is a group of expert doctors and nurses and health promoters who work under a contract from the Ministry to the Immunisation Advisory Centre based at The University of Auckland.

NISG works with ad agency, Insight New Zealand and PR consultants Trio Communications to deliver the campaign. Many New Zealanders would be familiar with the TV ads and posters showing people as falling dominoes.

NISG chair Michelle Kapinga said she was pleased to accept the award on behalf of the many people across the health sector who contributed to the success of the campaign.

“Everyone really pulled together in 2013 to make it such a success. On behalf of NISG I would like to thank everyone involved for their contribution.”


© Scoop Media

Business Headlines | Sci-Tech Headlines


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Scouring: Cavalier Merger Would Extract 'Monopoly Rents' - Godfrey Hirst

A merger of Cavalier Wool Holdings and New Zealand Wool Services International's two wool scouring operations would create a monopoly, says carpet maker Godfrey Hirst. The Commerce Commission on Friday released its second draft determination on the merger, maintaining its view that the public benefits would outweigh the loss of competition. More>>


Scoop Review Of Books: She Means Business

As Foreman says in her conclusion, this is a business book. It opens with a brief biographical section followed by a collection of interesting tips for entrepreneurs... More>>


Hourly Wage Gap Grows: Gender Pay Gap Still Fixed At Fourteen Percent

“The totally unchanged pay gap is a slap in the face for women, families and the economy,” says Coalition spokesperson, Angela McLeod. Even worse, Māori and Pacific women face an outrageous pay gap of 28% and 33% when compared with the pay packets of Pākehā men. More>>


Housing: English On Housing Affordability And The Economy

"Long lead times in the planning process tend to drive prices higher in the upswing of the housing cycle. And those lead times increase the risk that eight years later, when additional supply arrives, the demand shock that spurred the additional supply has reversed. The resulting excess supply could produce a price crash..." More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news