Auckland tourism campaign wins at TVNZ Marketing Awards
Auckland tourism campaign wins at TVNZ New Zealand Marketing Awards
Auckland proved that the show never stops at last night’s TVNZ New Zealand Marketing Awards winning the title for best Lifestyle, Travel and Leisure campaign.
The winning campaign – AKL: The Show Never Stops – was launched by Auckland Tourism, Events and Economic Development and Auckland’s city centre business association Heart of the City.
ATEED Chief Executive Brett O’Riley says it is great to be recognised for the strategy behind Auckland’s first comprehensive domestic tourism campaign.
“Being acknowledged by our marketing peers in the industry makes this award very special. The campaign celebrates the diverse show that Auckland puts on every day, and is cementing itself within the minds of Aucklanders and people from across New Zealand,” says Mr O’Riley.
The campaign was launched in late 2014 within Auckland and then came to life over the summer months with a TV commercial aimed at a domestic audience in the key visitor markets of Wellington, Christchurch, Waikato, Northland and Bay of Plenty.
Heart of the City Marketing Manager, Kate Cleaver, says the campaign is a reflection of a growing belief in our city and some incredibly strong data that confirms this resurgence.
“As proud as we are of this award all the research we have received is that it is Aucklanders who are feeling that much more proud of the city they live in and our campaign seems to capture this,” she says.
The campaign was created by Colenso BBDO with support from Ogilvy Media, OMD and The Research Agency.
The awards, held at the Langham Hotel in Auckland last night, are the only awards programme in the country which focuses solely on the business benefits of strong marketing strategies.
Other finalists in the Lifestyle, Travel and Leisure campaign category were Air New Zealand, Jetstar Airways and Hobsonville Land Company.
The domestic tourism campaign is part of the work being done to grow the visitor economy in line with the targets in the 10-year Auckland Visitor Plan. ATEED – on behalf of Auckland Council – aims to double the contribution from the visitor economy, growing it from a 4.8 billion industry in 2012 to a $7.2 billion annually in 2021.