Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Fur makes runway come back


Perino garment - Maree MacLean

Fur makes runway come back
New Zealand’s possum fur trade got a lift last week as big-name fashion labels featured Perino in their latest collections.

It’s fur but not as we know it. The luxury blend of possum fur and cashmere or merino yarn was a sensation on the runway with both Zambesi and The Noble Savage designers using the knitted product in dresses, cardigans, hats, socks and home-ware.

Perino has been big in the tourist market for a number of years but its move into high fashion this season is exciting for the manufacturer Woolyarns NZ who sees excellent future returns.

“High-end fashion designers are asking for more from their suppliers. Products need to meet high standards in regards to quality and sustainability. Perino fits all these criteria,” says Woolyarns marketing manager Jimad Khan.

“Perino is a unique blend of yarn using sustainably sourced Brushtail possum fur, cashmere or fine merino wool. Perino yarns are lightweight, low-pilling, breathable, and anti-odour.

“The benefits for designers and brands when working with the Perino yarn is that the knitted or woven fabric is 55 percent warmer than merino weight for weight and 35 percent warmer than cashmere weight for weight.”

Next year Woolyarns plan to exhibit their Perino yarn collection at Pitti Immagine Filati in Florence, Italy.


Pitti Immagine Filati is the main international event for the knitting yarn industry.

The event attracts the world’s finest knitting manufacturers, fashion designers, and brands as they all look for the latest innovations and trends.

“Presenting Perino to the international market is an important next step for Woolyarns as it expands into high fashion,” says Khan.

Woolyarns aim is to increase sales of Perino by 25 percent through export sales over the next two years.

Woolyarns New Zealand is Australasia’s leading yarn engineer and spinner of high quality yarn.

New Zealand's possum fur industry is worth $130 million to the NZ economy annually.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Statistics: Dairy And Travel Still Our Largest Export Earners

New Zealand earned $2.3 billion more from exports than we spent on imports during the year ended June 2015... total exports of goods and services were $67.5 billion, while total imports were $65.1 billion. More>>

ALSO:

Approval: Air New Zealand And Air China Launch New Alliance Route

Air New Zealand and Air China have today launched joint sales for a new daily direct service between Auckland and Beijing after receiving approval from New Zealand Minister of Transport Hon Simon Bridges to form a strategic alliance. More>>

ALSO:

Money Trading: FX Trader Jin Yuan Finance Warned Over Lack Of Monitoring

Jin Yuan Finance, an Auckland-based foreign exchange trader, has been warned over its lack of anti-money laundering processes in place in the first public notification by the Department of Internal Affairs. More>>

ALSO:

Auckland Surge, Possible Peak: House Values Accelerate At Fastest Annual Pace In 8 Years

New Zealand residential property values rose at their fastest annual pace in eight years in August, pushed higher by overflowing demand in Auckland, which is showing signs speculators think it has reached its peak, according to Quotable Value. More>>

ALSO:

Cash Money: Reserve Bank Launches New $5 And $10 Banknotes

The $5 and $10 final banknotes were revealed at an event at the Bank in Wellington, and will start to be released from mid-October 2015. More>>

ALSO:

Truck Sales Booted: Commerce Commission Files Charges Against Mobile Trader

The Commerce Commission has filed charges against a mobile trader, or truck shop operator, claiming he obtained money from customers by deception and never intended to supply them with the goods they paid for. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news