Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Fur makes runway come back

Perino garment - Maree MacLean

Fur makes runway come back
New Zealand’s possum fur trade got a lift last week as big-name fashion labels featured Perino in their latest collections.

It’s fur but not as we know it. The luxury blend of possum fur and cashmere or merino yarn was a sensation on the runway with both Zambesi and The Noble Savage designers using the knitted product in dresses, cardigans, hats, socks and home-ware.

Perino has been big in the tourist market for a number of years but its move into high fashion this season is exciting for the manufacturer Woolyarns NZ who sees excellent future returns.

“High-end fashion designers are asking for more from their suppliers. Products need to meet high standards in regards to quality and sustainability. Perino fits all these criteria,” says Woolyarns marketing manager Jimad Khan.

“Perino is a unique blend of yarn using sustainably sourced Brushtail possum fur, cashmere or fine merino wool. Perino yarns are lightweight, low-pilling, breathable, and anti-odour.

“The benefits for designers and brands when working with the Perino yarn is that the knitted or woven fabric is 55 percent warmer than merino weight for weight and 35 percent warmer than cashmere weight for weight.”

Next year Woolyarns plan to exhibit their Perino yarn collection at Pitti Immagine Filati in Florence, Italy.

Pitti Immagine Filati is the main international event for the knitting yarn industry.

The event attracts the world’s finest knitting manufacturers, fashion designers, and brands as they all look for the latest innovations and trends.

“Presenting Perino to the international market is an important next step for Woolyarns as it expands into high fashion,” says Khan.

Woolyarns aim is to increase sales of Perino by 25 percent through export sales over the next two years.

Woolyarns New Zealand is Australasia’s leading yarn engineer and spinner of high quality yarn.

New Zealand's possum fur industry is worth $130 million to the NZ economy annually.

© Scoop Media

Business Headlines | Sci-Tech Headlines


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Health: New Zealand's First ‘No Sugary Drinks’ Logo Unveiled

New Zealand’s first “no sugary drinks logo” has been unveiled at an event in Wellington... It will empower communities around New Zealand to lift their health and wellbeing and send a clear message about the damage caused by too much sugar in our diets. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news