Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Fur makes runway come back


Perino garment - Maree MacLean

Fur makes runway come back
New Zealand’s possum fur trade got a lift last week as big-name fashion labels featured Perino in their latest collections.

It’s fur but not as we know it. The luxury blend of possum fur and cashmere or merino yarn was a sensation on the runway with both Zambesi and The Noble Savage designers using the knitted product in dresses, cardigans, hats, socks and home-ware.

Perino has been big in the tourist market for a number of years but its move into high fashion this season is exciting for the manufacturer Woolyarns NZ who sees excellent future returns.

“High-end fashion designers are asking for more from their suppliers. Products need to meet high standards in regards to quality and sustainability. Perino fits all these criteria,” says Woolyarns marketing manager Jimad Khan.

“Perino is a unique blend of yarn using sustainably sourced Brushtail possum fur, cashmere or fine merino wool. Perino yarns are lightweight, low-pilling, breathable, and anti-odour.

“The benefits for designers and brands when working with the Perino yarn is that the knitted or woven fabric is 55 percent warmer than merino weight for weight and 35 percent warmer than cashmere weight for weight.”

Next year Woolyarns plan to exhibit their Perino yarn collection at Pitti Immagine Filati in Florence, Italy.


Pitti Immagine Filati is the main international event for the knitting yarn industry.

The event attracts the world’s finest knitting manufacturers, fashion designers, and brands as they all look for the latest innovations and trends.

“Presenting Perino to the international market is an important next step for Woolyarns as it expands into high fashion,” says Khan.

Woolyarns aim is to increase sales of Perino by 25 percent through export sales over the next two years.

Woolyarns New Zealand is Australasia’s leading yarn engineer and spinner of high quality yarn.

New Zealand's possum fur industry is worth $130 million to the NZ economy annually.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>

BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>


BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Housing: More House Price Gains Expected

House price expectations remain high, with a net 56% of respondents expecting house prices will increase. Fears of higher interest rates are fading, consistent with the RBNZ’s signals this year. Affordability and a lack of houses for ... More>>

TDDA: State-Of-The-Art Drug Testing Laboratory To Open In Auckland

World leading drug testing agencies, The Drug Detection Agency (TDDA) and Omega Laboratories, open New Zealand laboratory More>>

Network: Bigpipe Launches Ultra-Fast Broadband Into Wellington

Bigpipe Launches Ultra-Fast Broadband into Wellington Naked broadband provider Bigpipe has extended its national reach, announcing today, the launch of its unlimited UFB offering into Wellington. The Spark Venture business is giving Wellingtonians the ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news