Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Furniture Providers Online and Kiwi Shopping Behaviour

Furniture Providers Online and Kiwi Shopping Behaviour – NZ Industry Report and Survey

FIRST, a New Zealand based leading digital marketing agency has just released a new industry report showing how visible New Zealand’s furniture providers are within Google’s Search Engine. Additionally, a consumer survey was carried out, discovering that 23.17% of Kiwis surveyed have already purchased furniture online. And what do you think would encourage the other respondents to buy online?

By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that Freedom Furniture leads the RBR for the analysed search terms – followed by Big Save Furniture and Target Furniture.

The furniture market is highly competitive and bigger players are capturing big proportion of the demand thanks to prominent organic and paid search presence. In contrast, smaller players will need sustained focus on different channels such as search, display, social and email campaigns and might think of refining their digital strategy also.

According to a report from retail.org.nz, sales for furniture have been increasing by 4% in the furniture retailing industry in the period from 2012/2013 (+$33.6m). As Google Trends show an increase in demand for furniture related search terms it is likely that sales will further increase. To combat being left behind, retail stores should improve their website rankings position to capture more of the growing online demand as companies can significantly increase their sales.

Moreover, FIRST discovered what respondents considered as the main reasons to buy furniture online. Mainly, they mentioned that this would save time and would be cheaper than in a retail store. Furthermore, the respondents perceived it as very important to buy furniture with a good product quality. Interestingly, this was even more important than the price of the product.

If you want to read the full SEO industry report and consumer survey, please download it for free from FIRST and also take a look at our A B Testing Services.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Julian Wilcox Leaves Māori TV

Māori Television has confirmed the resignation of Head of News and Production Julian Wilcox. Mr Maxwell acknowledged Mr Wilcox’s significant contribution to Māori Television since joining the organisation in 2004. More>>

ALSO:

Genetics: New Heat Tolerant Cow Developed

Hamilton, New Zealand-based Dairy Solutionz Ltd has led an expert genetics team to develop a new dairy cow breed conditioned to thrive in lower elevation tropical climates and achieve high milk production under heat stress. More>>

Fractals: Thousands More Business Cards Needed To Build Giant Sponge

New Zealand is taking part in a global event this weekend to build a Menger Sponge using 15 million business cards but local organisers say they are thousands of business cards short. More>>

Scoop Business: NZ Net Migration Rises To Annual Record In September

New Zealand’s annual net migration rose to a record in September, beating government forecasts, as the inflow was spurred by student arrivals from India and Kiwis returning home from Australia. More>>

ALSO:

Scoop Business: Fletcher To Close Its Christchurch Insulation Plant, Cut 29 Jobs

Fletcher Building, New Zealand’s largest listed company, will close its Christchurch insulation factory, as it consolidates its Tasman Insulations operations in a “highly competitive market”. More>>

ALSO:

Scoop Business: Novartis Adds Nine New Treatments Under Pharmac Deal

Novartis New Zealand, the local unit of the global pharmaceuticals firm, has added nine new treatments in a far-ranging agreement with government drug buying agency, Pharmac. More>>

ALSO:

Crown Accounts: English Wary On Tax Take, Could Threaten Surplus

Finance Minister Bill English is warning the tax take may come in below forecast in the current financial year, as figures released today confirm it was short by nearly $1 billion in the year to June 30 and English warned of the potential impact of slumping receipts from agricultural exports. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news