Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Harcourts Focus On Building Client Relationships

Harcourts Real Estate Focus On Building Client Relationships with New Campaign


Real estate group, Harcourts International, recently launched its latest international marketing campaign ‘Clients for Life’, with a focus on building strong client relationships for life.

Aimee Williams, International Brand Manager for Harcourts International said the purpose of the campaign is to let past, current and future Harcourts clients know that they are the most important part of the business. “The aim is for our team members to reconnect with past and current clients to thank them, and to reiterate their importance. We’re asking them to get in touch with thank you cards, video messages, and interact with their clients via social media whilst utilising the hashtag #ClientsForLife.”

‘Clients for Life’ includes a cross-media mix of material designed to communicate the message to the varying demographics within Harcourts’ individual marketplaces.

The campaign products include print flyers, cards, posters, banners and advertisements. As well as digital elements such as email footers, website banners and Facebook covers.

“As an international group, operating in eight countries; we have the strength and power to drive this message across all channels in every country Harcourts operates in,” said Katie McAleese, Head of Marketing for Harcourts International.

“The idea behind the campaign is ultimately to focus on our clients first, and in doing so, we will establish lifelong relationships with clients who will continue to sell and buy through the Harcourts group.”

“The first Harcourts value is ‘People First’ and we aim to remind people of this with the new campaign,” Ms McAleese added.

‘Clients for Life’ is a global campaign that will be utilised in each country Harcourts operates in including Australia, New Zealand, the USA, South Africa, Indonesia, Fiji, China and Hong Kong.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Statistics: Dairy And Travel Still Our Largest Export Earners

New Zealand earned $2.3 billion more from exports than we spent on imports during the year ended June 2015... total exports of goods and services were $67.5 billion, while total imports were $65.1 billion. More>>

ALSO:

Approval: Air New Zealand And Air China Launch New Alliance Route

Air New Zealand and Air China have today launched joint sales for a new daily direct service between Auckland and Beijing after receiving approval from New Zealand Minister of Transport Hon Simon Bridges to form a strategic alliance. More>>

ALSO:

Money Trading: FX Trader Jin Yuan Finance Warned Over Lack Of Monitoring

Jin Yuan Finance, an Auckland-based foreign exchange trader, has been warned over its lack of anti-money laundering processes in place in the first public notification by the Department of Internal Affairs. More>>

ALSO:

Auckland Surge, Possible Peak: House Values Accelerate At Fastest Annual Pace In 8 Years

New Zealand residential property values rose at their fastest annual pace in eight years in August, pushed higher by overflowing demand in Auckland, which is showing signs speculators think it has reached its peak, according to Quotable Value. More>>

ALSO:

Cash Money: Reserve Bank Launches New $5 And $10 Banknotes

The $5 and $10 final banknotes were revealed at an event at the Bank in Wellington, and will start to be released from mid-October 2015. More>>

ALSO:

Truck Sales Booted: Commerce Commission Files Charges Against Mobile Trader

The Commerce Commission has filed charges against a mobile trader, or truck shop operator, claiming he obtained money from customers by deception and never intended to supply them with the goods they paid for. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news