Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Campaign invites Aussies to road trip the South Island

Campaign invites Aussies to road trip the South Island


The South Island tourism industry has a new message for its Australian neighbours: from the West Coast to Wanaka, Marlborough to Queenstown and Southland and everything in between – nothing beats a South Island Road Trip.

Christchurch Airport and Tourism New Zealand are partnering with all regions of the South Island in a campaign to remind Aussies of all the amazing experiences on offer just a short flight away.

The three year campaign will see the parties directly invest three million dollars over three years into luring our neighbours over for a road trip around the South Island. In addition, to the direct spend there will be a wide range of media and travel agent development activity, which will see the value delivered by the campaign reach as much as $4 to 6 million.

Christchurch Airport Chief Executive Malcolm Johns says as the gateway to the South Island, Christchurch Airport is excited to be working in partnership with Tourism New Zealand to increase visitors to all regions of the South Island.

“With increased capacity into Christchurch from Australia this summer, we’re confident this campaign will remind Australians of why the South Island’s such a great place. Australians are our largest visitor market and attracting more of them back to the South Island is critical to the recovery and growth plans of not just the airport, but the city, the South Island and the country,” he says.

Tourism New Zealand Chief Executive Kevin Bowler says TNZ is excited to see one of its largest campaigns return to the South Island next year.

"We know from past campaigns that the self-drive offer encourages travellers to explore further afield while they are here - increasing length of stay and the number of regions visited, both key goals of all our activity in Australia. We have seen great success from our wider campaign activity in the South Island over the past few years and look forward to working with Christchurch Airport and tourism partners to tell a fresh and compelling story to bring more Australians to South Island roads over the next three years,” he says.

Chief Executive of Tourism West Coast Jim Little says the West Coast is keen to welcome more Australians. “Australian visitors are an important market for the West Coast. They travel at different times of the year and provide regular guest nights for West Coast accommodation”.

CEO of Christchurch and Canterbury Tourism Tim Hunter agrees Australians are vitally important for the South Island and they love to explore it. “Our friends across the ditch have been a core part of South Island tourism and we are working hard to restore their love of our part of the world and all the experiences it offers – from mountains and lakes to glaciers and beaches, all easily accessible by road. Tourism operators around the whole island are keen to roll out the welcome mat.”

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Cosmetics & Pollution: Proposal To Ban Microbeads

Cosmetic products containing microbeads will be banned under a proposal announced by the Minister for the Environment today. Marine scientists have been advocating for a ban on the microplastics, which have been found to quickly enter waterways and harm marine life. More>>

ALSO:

NIWA: 2016 New Zealand’s Warmest Year On Record

Annual temperatures were above average (0.51°C to 1.20°C above the annual average) throughout the country, with very few locations observing near average temperatures (within 0.5°C of the annual average) or lower. The year 2016 was the warmest on record for New Zealand, based on NIWA’s seven-station series which begins in 1909. More>>

ALSO:

Farewell 2016: NZ Economy Flies Through 2016's Political Curveballs

Dec. 23 (BusinessDesk) - New Zealand's economy batted away some curly political curveballs of 2016 to end the year on a high note, with its twin planks of a booming construction sector and rampant tourism soon to be joined by a resurgent dairy industry. More>>

ALSO:


NZ Economy: More Growth Than Expected In 3rd Qtr

Dec. 22 (BusinessDesk) - New Zealand's economy grew at a faster pace than expected in the September quarter as a booming construction sector continued to underpin activity, spilling over into related building services, and was bolstered by tourism and transport ... More>>

  • NZ Govt - Solid growth for NZ despite fragile world economy
  • NZ Council of Trade Unions - Government needs to ensure economy raises living standards
  • KiwiRail Goes Deisel: Cans electric trains on partially electrified North Island trunkline

    Dec. 21 (BusinessDesk) – KiwiRail, the state-owned rail and freight operator, said a small fleet of electric trains on New Zealand’s North Island would be phased out over the next two years and replaced with diesel locomotives. More>>

  • KiwiRail - KiwiRail announces fleet decision on North Island line
  • Greens - Ditching electric trains massive step backwards
  • Labour - Bill English turns ‘Think Big’ into ‘Think Backwards’
  • First Union - Train drivers condemn KiwiRail’s return to “dirty diesel”
  • NZ First - KiwiRail Going Backwards for Xmas
  • NIWA: The Year's Top Science Findings

    Since 1972 NIWA has operated a Clean Air Monitoring Station at Baring Head, near Wellington... In June, Baring Head’s carbon dioxide readings officially passed 400 parts per million (ppm), a level last reached more than three million years ago. More>>

    ALSO:

    Get More From Scoop

     
     
     
     
     
     
     
     
    Business
    Search Scoop  
     
     
    Powered by Vodafone
    NZ independent news