Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Campaign invites Aussies to road trip the South Island

Campaign invites Aussies to road trip the South Island


The South Island tourism industry has a new message for its Australian neighbours: from the West Coast to Wanaka, Marlborough to Queenstown and Southland and everything in between – nothing beats a South Island Road Trip.

Christchurch Airport and Tourism New Zealand are partnering with all regions of the South Island in a campaign to remind Aussies of all the amazing experiences on offer just a short flight away.

The three year campaign will see the parties directly invest three million dollars over three years into luring our neighbours over for a road trip around the South Island. In addition, to the direct spend there will be a wide range of media and travel agent development activity, which will see the value delivered by the campaign reach as much as $4 to 6 million.

Christchurch Airport Chief Executive Malcolm Johns says as the gateway to the South Island, Christchurch Airport is excited to be working in partnership with Tourism New Zealand to increase visitors to all regions of the South Island.

“With increased capacity into Christchurch from Australia this summer, we’re confident this campaign will remind Australians of why the South Island’s such a great place. Australians are our largest visitor market and attracting more of them back to the South Island is critical to the recovery and growth plans of not just the airport, but the city, the South Island and the country,” he says.

Tourism New Zealand Chief Executive Kevin Bowler says TNZ is excited to see one of its largest campaigns return to the South Island next year.

"We know from past campaigns that the self-drive offer encourages travellers to explore further afield while they are here - increasing length of stay and the number of regions visited, both key goals of all our activity in Australia. We have seen great success from our wider campaign activity in the South Island over the past few years and look forward to working with Christchurch Airport and tourism partners to tell a fresh and compelling story to bring more Australians to South Island roads over the next three years,” he says.

Chief Executive of Tourism West Coast Jim Little says the West Coast is keen to welcome more Australians. “Australian visitors are an important market for the West Coast. They travel at different times of the year and provide regular guest nights for West Coast accommodation”.

CEO of Christchurch and Canterbury Tourism Tim Hunter agrees Australians are vitally important for the South Island and they love to explore it. “Our friends across the ditch have been a core part of South Island tourism and we are working hard to restore their love of our part of the world and all the experiences it offers – from mountains and lakes to glaciers and beaches, all easily accessible by road. Tourism operators around the whole island are keen to roll out the welcome mat.”

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Air NZ Wine Awards: Victory For Villa Maria As Pinot Noir Thrills

It was a night to remember as Villa Maria Estate picked up one of the highest accolades of the evening, the O-I New Zealand Reserve Wine of the Show Trophy, at the 28th Air New Zealand Wine Awards. The Villa Maria Single Vineyard Southern Clays Marlborough ... More>>

ALSO:

/S00218/rbnz-releases-brighter-money-designs.htm">Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Gordon Campbell: On The Australians Scoring Trade Points Against Us With The Chinese

It hasn’t been a great year for Trade Minister Tim Groser... To top it off, Australia has just signed a FTA with China that has far better provisions on dairy exports than what New Zealand currently enjoys in our own FTA with China. More>>

ALSO:

Iwi & Local Consultation: Oil And Gas Block Offer 2015 Begins

Energy and Resources Minister Simon Bridges today announced the start of the Block Offer 2015 process for awarding oil and gas exploration permits. More>>

Industrial Action: Stats NZ Throwing Public Money Away Duplicating Data

The Public Service Association (PSA) says Statistics NZ are throwing money away by collecting the same data twice for official statistics such as the Consumer Price Index... As part of the ongoing industrial action, field interviewers who are PSA members are continuing to collect data, but are not sending it through to Statistics NZ. More>>

ALSO:

Other Stats:

Space: Rosetta's 'Philae' Makes Historic First Landing On A Comet

After more than a decade traveling through space, a robotic lander built by the European Space Agency has made the first-ever soft landing of a spacecraft on a comet. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news