Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


AA SMARTFUEL wins second gong at NZ Marketing Awards

AA SMARTFUEL wins second consecutive gong at NZ Marketing Awards

Rocketing from obscurity to 1.7 million cardholders in a remarkably short time frame, there’s little doubt AA Smartfuel is one of New Zealand’s most exciting loyalty programme success stories – and this success was recognised at the recent TVNZ NZ Marketing Awards.

AA Smartfuel was named winner of the Consumer Products & Services category at the prestigious awards; an accolade Ian Sutcliffe, General Manager of AA Smartfuel says recognises the support of retailers and customers.

“We’re thrilled to be named as a winner. Our retailers and customers have made us one of the leading loyalty programmes in New Zealand – and we’re proud to deliver a compelling and meaningful rewards offering that empowers both the consumer and retailer.”

Established in late 2011, AA Smartfuel is a fuel discount loyalty programme which now has 1.7 million cardholders nationwide. An industry first, the model allows customers to accrue fuel savings for redemption on up to 50 litres of fuel. It is currently the only coalition loyalty programme in New Zealand that offers real-time rewards to its customers in a meaningful currency – real money off fuel.

The judges said AA Smartfuel’s campaign stood out.

“AA Smartfuel delivered real benefits to both consumers and partners. And the continued use of in-depth research has seen the initiative grow strongly,” the judges said.

The programme, supported by marketing partners including Face Limited and the NZ Automobile Association, set the standard high. The judges highlighted that comprehensive research learnings were incorporated into the overall proposition; ensuring that both consumers and partners’ requirements were met. An accurate digital media channel, highly personalised and sophisticated consumer marketing communications and detailed business reporting were also key contributing factors into the AA Smartfuel technology platform delivering all-round remarkable results for the business.

Next steps for the AA Smartfuel team are to continue to grow the existing stable of retailers and further increase cardholder numbers.

“There are currently more than 1.1 million Kiwi households with an AA Smartfuel card – that’s a lot of customers we’re engaging with regularly,” says Mr Sutcliffe.

“We’re looking forward to building on that, attracting more retailers, and continuing to offer our customers excellent retail deals and fuel savings.”

For more information about AA Smartfuel, visit AAsmartfuel.co.nz

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news