Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


AA SMARTFUEL wins second gong at NZ Marketing Awards

AA SMARTFUEL wins second consecutive gong at NZ Marketing Awards

Rocketing from obscurity to 1.7 million cardholders in a remarkably short time frame, there’s little doubt AA Smartfuel is one of New Zealand’s most exciting loyalty programme success stories – and this success was recognised at the recent TVNZ NZ Marketing Awards.

AA Smartfuel was named winner of the Consumer Products & Services category at the prestigious awards; an accolade Ian Sutcliffe, General Manager of AA Smartfuel says recognises the support of retailers and customers.

“We’re thrilled to be named as a winner. Our retailers and customers have made us one of the leading loyalty programmes in New Zealand – and we’re proud to deliver a compelling and meaningful rewards offering that empowers both the consumer and retailer.”

Established in late 2011, AA Smartfuel is a fuel discount loyalty programme which now has 1.7 million cardholders nationwide. An industry first, the model allows customers to accrue fuel savings for redemption on up to 50 litres of fuel. It is currently the only coalition loyalty programme in New Zealand that offers real-time rewards to its customers in a meaningful currency – real money off fuel.

The judges said AA Smartfuel’s campaign stood out.

“AA Smartfuel delivered real benefits to both consumers and partners. And the continued use of in-depth research has seen the initiative grow strongly,” the judges said.

The programme, supported by marketing partners including Face Limited and the NZ Automobile Association, set the standard high. The judges highlighted that comprehensive research learnings were incorporated into the overall proposition; ensuring that both consumers and partners’ requirements were met. An accurate digital media channel, highly personalised and sophisticated consumer marketing communications and detailed business reporting were also key contributing factors into the AA Smartfuel technology platform delivering all-round remarkable results for the business.

Next steps for the AA Smartfuel team are to continue to grow the existing stable of retailers and further increase cardholder numbers.

“There are currently more than 1.1 million Kiwi households with an AA Smartfuel card – that’s a lot of customers we’re engaging with regularly,” says Mr Sutcliffe.

“We’re looking forward to building on that, attracting more retailers, and continuing to offer our customers excellent retail deals and fuel savings.”

For more information about AA Smartfuel, visit AAsmartfuel.co.nz

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Scoop Business: NZ Broadcasters Launch Battle Against Global Mode ISPs

New Zealand broadcasters have confirmed they’ve launched legal proceedings against internet service providers who give customers’ access to “global mode”, which allows customers access to offshore online content, claiming it breaches the local content providers’ copyright. More>>

ALSO:

Sanford: Closure Of Christchurch Mussel Processing Plant Confirmed

The decision comes after a period of consultation with the 232 staff employed at the Riccarton site, who were told on 9 April that Sanford was considering the future of mussel processing in Christchurch. Recent weather patterns had impacted on natural spat (offspring) supply... More>>

ALSO:

Price Of Cheese: Dairy Product Prices Fall To The Lowest This Year

Dairy product prices fell in the latest GlobalDairyTrade auction, hitting the lowest level in the 2015 auctions so far, as prices for milk powder and butter slid amid concern about the outlook for commodities. More>>

ALSO:

Houston, We Have An Air Route: Air New Zealand To Fly Direct To The Heart Of Texas

Air New Zealand will fly its completely refitted Boeing 777-200 aircraft between Auckland and Houston up to five times a week opening up the state of Texas as well as popular nearby tourist states such as Louisiana and Florida. More>>

ALSO:

Scoop Business: Reserve Bank’s Spencer Calls On Govt To Rethink Housing Tax

The Reserve Bank has urged the government to take another look at a capital gains tax on investment in housing, allow increased high-density development and cut red tape for planning consents to address an over-heated Auckland property market. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news