Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Certainty for customers a prime advantage

Media Release Certainty for customers a prime advantage

Hong Kong, September 3rd - New Zealand company BBC Technologies will be consolidating business operations in Asia this week as the company matches its world-leading capability in solutions for the horticulture industry with spiralling demand in the fast growing region.

BBC, the world’s leading supplier of blueberry sorting and packing machinery, is demonstrating its commitment to the Asian region by, for the first time, joining the New Zealand country pavilion at Asia Fruit Logistica 2014. The family-owned business has previously been an observer at the show, which will be held in Hong Kong from 3 – 5 September.

Asia Fruit Logistica is Asia’s leading trade show for the fresh produce trade, attracting more than 460 exhibitors from 38 countries. The sell-out show features innovative new varieties, the latest technologies and commentary on market trends from international experts and influencers.

As well as exhibiting its cutting-edge sorting and packing solutions, BBC will leverage off the momentum generated at Asia Fruit Logistica, by bringing together, in Hong Kong, a selection of key partners and current and new customers from different parts of the world.

The initiative, says CEO Geoff Furniss, illustrates BBC’s approach, which is “customer-centric, keen to draw lessons from a wide range of range of associates and markets and strong on continuous learning”.

BBC is on a growth curve in Asia. It sold its first blueberry sorting machine five years ago to a company which is now part of Joyvio Group, the largest end-to-end fruit company of its kind in China. Joyvio and the New Zealand company have forged a strong working relationship with BBC continuing to supply processing equipment to support Joyvioi’s blueberry operation.

BBC gained a second customer in 2010 and several more in the last year as testimonials about the company are passed through word-of-mouth. These customers are in China and Korea.

Furniss says BBC’s reputation for innovation and its “consistent and significant” investment in research and development are key strengths in Asia. “Our track record for working closely with customers and continually evolving and adapting our offering, in response to what customers tell us they want, gives BBC a point of difference in a highly competitive marketplace.

“This goes for blueberry processing technology, of course, but also for other small fruit we specialise in such as cherries and small tomatoes.

“Our focus is on giving customers certainty,” says Furniss. “They need to know they have robust packaging and processing, the best possible fruit quality, extended shelf life and lower costs so they, in turn, can give consumers a high quality eating experience.”

Visitors to the New Zealand pavilion will have the opportunity to learn about BBC’s full range of equipment and its ability to develop turnkey solutions that are specifically designed to meet the needs of individual customers.

This includes BBC’s Fresh Tracker traceability software which can track individual products from harvesting and processing through to packaging and point of sale. This is a particular advantage in China, says Furniss, where safety and integrity of the food chain is of paramount importance.

Blueberries have been the first focus for the company in Asia but BBC also sees opportunities to provide its equipment to producers of cherries and cherry tomatoes.

BBC will have a team of senior executives on its stand at Asia Fruit Logistic—including International Sales and Marketing Manager Jason Walker, the company’s European Sales Manager, Fred Douven, and Stanley Lim, BBC’s Sales and Service Manager for China and other parts of Asia.

“We are strongly committed to the market in Asia,” says Jason Walker. “We are investing in training and preparing a larger team of people to be on the ground, to provide our renowned level of superior service to companies using our equipment.”

BBC has deep roots in the horticulture sector, both as a grower of blueberries and a developer of innovative processing solutions. It has been selling its technology in the United States for 13 years and also has established markets in Europe, South America and Australasia.

Fruit Logistica takes place from 3 – 5 September. Find out more at: http://www.asiafruitlogistica.com/en/

The New Zealand Pavilion is located in Hall 3.

About BBC Technologies

BBC Technologies are specialists in the manufacturing and development of Advanced Processing Technology. The New Zealand-based company has a track record of investing in research and development to provide innovative solutions to the horticulture industry globally. Its equipment is sold and serviced throughout North America, South America, Europe, Australia and New Zealand. BBC Technologies has a strong commitment to service and all its products are backed by industry-leading support. Find out more at: www.bbctechnologies.com


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Comerce Commission Investigation: Prosecutions Over Steel Mesh Labelling

Steel & Tube Holdings, along with two other companies, will be prosecuted by the Commerce Commission following the regulator's investigation into seismic steel mesh, while Fletcher Building's steel division has been given a warning. More>>

ALSO:

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Women's Affairs: Government Accepts Recommendations On Pay Equity

The Government will update the Equal Pay Act and amend the Employment Relations Act to implement recommendations of the Joint Working Group on Pay Equity. More>>

ALSO:

Immigration: Increase In Seasonal Workers For RSE

The current cap will be increased by 1,000 from 9,500 to 10,500 RSE workers for the 2016-17 season. Mr Woodhouse says the horticulture and viticulture industry is New Zealand’s fourth largest export industry, producing almost $5 billion in exports. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news