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Nescafé® Dolce Gusto® Capsules Now Given a Second Life

Nescafé® Dolce Gusto® Capsules Now Given a Second Life


3 September 2014 - The NESCAFÉ® Dolce Gusto® Team has joined with global recycling and upcycling pioneers TerraCycle® on a programme to recycle used coffee capsules.

TerraCycle is the world leader in developing solutions for recycling “un-recyclable” items and has kept more than 2.6 billion pieces of waste from landfills around the world.

NESCAFÉ® Dolce Gusto® plastic ‘smart capsules’ will now be given a second life through TerraCycle’s innovative recycling programme called “Brigades® ”. New Zealanders can now send their used NESCAFÉ® Dolce Gusto® coffee, tea and milk capsules to TerraCycle to be recycled into new products and materials.

“The commitment of the NESCAFÉ® Dolce Gusto® team to providing quality coffee goes hand in hand with our commitment to sustainability. We are pleased to partner with TerraCycle to provide consumers with a free recycling scheme for our single-serve capsules. NESCAFÉ® Dolce Gusto® is the first NESCAFÉ® brand to partner with innovative company TerraCycle in New Zealand” said Nestlé Australia, Head of NESCAFÉ® Dolce Gusto® Australia and New Zealand, Tracy Hardwick.

“The NESCAFÉ® Dolce Gusto® Capsule Brigade will salvage single-use capsules otherwise destined for landfill. Brigade participants can send their capsules to TerraCycle to be recycled via New Zealand Post by simply downloading a free shipping label from the TerraCycle website. Participants also have the opportunity to generate two cents per capsule collected to donate to a charity of their choice,” said TerraCycle New Zealand, General Manager, Anna Minns.

“NESCAFÉ® Dolce Gusto® capsules don’t have to be discarded after one use at your morning coffee break but can be recycled at no cost to the consumer. TerraCycle’s Brigade programs like the NESCAFÉ® Dolce Gusto® Capsule Brigade also aim to engage the community around sustainability and to re-think where our consumer waste and packaging ends up.”

TerraCycle will collect used NESCAFÉ® Dolce Gusto® capsules sent in from the NESCAFÉ® Dolce Gusto® Capsules Brigade then recycle them into two streams. As part of the recycling process, organic material such as residual coffee grounds will be separated and sent to an industrial composting facility. The plastic capsules will be melted down and made into new products.

TerraCycle New Zealand is also tackling other difficult to recycle waste streams including a new programme to recycle oral care waste such as used toothbrushes, toothpaste tubes and floss containers.

For more information about the NESCAFÉ® Dolce Gusto® Capsule Brigade visit www.terracycle.co.nz

-ENDS-

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