Nescafe Dolce Gusto Capsules Now Given a Second Life
Nescafe(R) Dolce Gusto(R) Capsules Now Given a Second Life
3 September 2014 – The NESCAFE(R) Dolce Gusto(R) Team has joined with global recycling and upcycling pioneers TerraCycle(R) on a programme to recycle used coffee capsules.
TerraCycle is the world leader in developing solutions for recycling "unrecyclable" items and has kept more than 2.6 billion pieces of waste from landfills around the world.
NESCAFE(R) Dolce Gusto(R) plastic 'smart capsules' will now be given a second life through TerraCycle’s innovative recycling programme called "Brigades(R)".
New Zealanders can now send their used NESCAFE(R) Dolce Gusto(R) coffee, tea and milk capsules to TerraCycle to be recycled into new products and materials.
"The commitment of the NESCAFE(R) Dolce Gusto(R) team to providing quality coffee goes hand in hand with our commitment to sustainability.
We are pleased to partner with TerraCycle to provide consumers with a fr ee recycling scheme for our single-serve capsules.
NESCAFE(R) Dolce Gusto(R) is the first NESCAFE(R) brand to partner with innovative company TerraCycle in New Zealand" said Nestle Australia, Head of NESCAFE(R) Dolce Gusto(R) Australia and New Zealand, Tracy Hardwick.
"The NESCAFE(R) Dolce Gusto(R) Capsule Brigade will salvage single-use capsules otherwise destined for landfill. Brigade participants can send their capsules to TerraCycle to be recycled via New Zealand Post by simply downloading a free shipping label from the TerraCycle website.
Participants also have the opportunity to generate two cents per capsule collected to donate to a charity of their choice," said TerraCycle New Zealand, General Manager, Anna Minns.
"NESCAFE(R) Dolce Gusto(R) capsules don't have to be discarded after one use at your morning coffee break but can be recycled at no cost to the consumer. Terr aCycle's Brigade programs like the NESCAFE(R) Dolce Gusto(R) Capsule Brigade also aim to engage the community around sustainability and to re-think where our consumer waste and packaging ends up."
TerraCycle will collect used NESCAFE(R) Dolce Gusto(R) capsules sent in from the NESCAFE(R) Dolce Gusto(R) Capsules Brigade then recycle them into two streams. As part of the recycling process, organic material such as residual coffee grounds will be separated and sent to an industrial composting facility.
The plastic capsules will be melted down and made into new products. TerraCycle New Zealand is also tackling other difficult to recycle waste streams including a new programme to be introduced to recycle oral care waste such as used toothbrushes, toothpaste tubes and floss containers.
For more information about the NESCAFE(R) Dolce Gusto(R) Capsule Brigade visit www.terracycle.co.nz
How does it work?
It's easy and free to participate in the NESCAFE(R) Dolce Gusto(R) Capsules Brigade. Interested individuals and groups can visit www.terracycle.co.nz to sign up and obtain further information on the brigade.
Consumers can send in their NESCAFE(R) Dolce Gusto(R) capsules for free by placing them in a sealed plastic bag, then into any box; affix a free shipping label downloadable from the TerraCycle New Zealand website onto the box then send it to TerraCycl e via NZ Post.
For every capsule collected, participants pocket two cents to donate to a charity or not for profit of their choice. TerraCycle has already kept more than two billion pieces of food and beverage packaging and other waste from going to the landfill, and with its partners, donated over $9 million to charity and schools through its various Brigade(R) programs. TerraCycle is currently creating solutions for other difficult to recycle, but widely discarded, waste streams such as disposable nappies and used chewing gum.
Nestle Oceania is a wholly owned subsidiary of the Swiss-based global food and beverage company, Nestle S.A. The company began operating nearly 150 years ago and the first Australian office was open in Sydney in 1905. Nestle Australia and New Zealand now employs more than 5,600 people and operates 13 factories across Oceania, producing iconic product s such as KIT KAT(R), MAGGI(R), MILO(R) and UNCLE TOBYS(R).
Nestle has a broad range of environmental initiatives and commitments aimed at reducing the amount of packaging we use in our products and the waste we generate. In 2013 we redesigned the packaging of six of our products, reducing the amount of materials by 732 tonnes a year.
TerraCycle, Inc. is an international upcycling and recycling company that takes difficult-to-recycle packaging and turns it into sustainable, innovative products. Founded in 2001, TerraCycle is the world leader in the collection and reuse of non-recyclable post-consumer waste. The waste is collected through TerraCycle's Brigade programs and TerraCycle donates to individuals and groups for every piece of waste they collect and return.