Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Designertech marks 20 years of technological innovation

Designertech marks 20 years of technological innovation

One of Auckland’s longest established IT companies, Designer Technology Ltd (Designertech), next week celebrates 20 years of innovation in serving some of New Zealand’s most iconic brands.

The company, which first won its reputation for innovation with the development of the MailMarshal and WebMarshal Internet security products, has evolved and thrived through turbulent and striking changes in the digital landscape.

Chief Executive of the New Zealand IT consulting and software development company, Ray Delany, said that in many ways the company’s unique approach has been forged by 20 years of rapid technological development.

“We have worked with the massive expansion of information technology in New Zealand and witnessed first-hand the changes affecting the small to medium business sector, including the move online by Kiwi businesses.”

Founded in 1994, the company experienced strong growth in the early years – even then taking a people centric approach to IT – and as a result the MailMarshal (2002) product grew out of the company's work with Mainfreight and others.

“The services we were providing to clients at that time, gave us the foundation for more sophisticated discussions around product, and we were able to go on and refine it with existing customers.”

Under current CEO Ray Delany the company has used the expertise and experience gained from these successes to refocus on a new vision for Designertech.

“It’s a vision based on product development and strong people focused service. This gave us new insights into customer needs and how we might be more creative in developing solutions specific to their unique problems and goals.”

The electronic visitor assistant – recently commissioned by another iconic international Kiwi brand for its unique ability to communicate in multiple Asian languages – and more bespoke product development, such as a sophisticated geo-mapping system for New Zealand’s largest catalogue distribution company, have since characterised the company’s successes.

Reachmedia uses the bespoke software to control distribution runs, including planning, graphic display and profiling the delivery routes and people on the ground that are responsible for those deliveries.

“Our recently launched Frank Consulting product is another evolution for the company, because it switches Designertech’s focus from a technology and people way of thinking to one of that is more business outcomes orientated.

“Frank is our ‘information management consulting division’, which was created to help companies identify the best strategic solutions for their business, in an age of complex technology and multiple solutions,” said Ray.

Designertech will celebrate its 20th anniversary at a function for the technology industry at the Q Theatre on Thursday 11 September this year.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Trade: NZ Trade Deficit Widens To A Record In September

Oct. 27 (BusinessDesk) - New Zealand's monthly trade deficit widened to a record in September as meat exports dropped to their lowest level in more than three years. More>>


Animal Welfare: Cruel Practices Condemned By DairyNZ Chief

DairyNZ chief executive Tim Mackle says cruel and illegal practices are not in any way condoned or accepted by the industry as part of dairy farming.

Tim says the video released today by Farmwatch shows some footage of transport companies and their workers, as well as some unacceptable behaviour by farmers of dragging calves. More>>


Postnatal Depression: 'The Thief That Steals Motherhood' - Alison McCulloch

Post-natal depression is a sly and cruel illness, described by one expert as ‘the thief that steals motherhood’, it creeps up on its victims, hiding behind the stress and exhaustion of being a new parent, catching many women unaware and unprepared. More>>


DIY: Kiwi Ingenuity And Masking Tape Saves Chick

Kiwi ingenuity and masking tape has saved a Kiwi chick after its egg was badly damaged endangering the chick's life. The egg was delivered to Kiwi Encounter at Rainbow Springs in Rotorua 14 days ago by a DOC worker with a large hole in its shell and against all odds has just successfully hatched. More>>


International Trade: Key To Lead Mission To India; ASEAN FTA Review Announced

Prime Minister John Key will lead a trade delegation to India next week, saying the pursuit of a free trade agreement with the protectionist giant is "the primary reason we're going" but playing down the likelihood of early progress. More>>



MYOB: Digital Signatures Go Live

From today, Inland Revenue will begin accepting “digital signatures”, saving businesses and their accountants a huge amount of administration time and further reducing the need for pen and paper in the workplace. More>>

Oil Searches: Norway's Statoil Quits Reinga Basin

Statoil, the Norwegian state-owned oil company, has given up oil and gas exploration in Northland's Reinga Basin, saying the probably of a find was 'too low'. More>>


Modern Living: Auckland Development Blowouts Reminiscent Of Run Up To GFC

The collapse of property developments in Auckland is "almost groundhog day" to the run-up of the global financial crisis in 2007/2008 as banks refuse to fund projects due to blowouts in construction and labour costs, says John Kensington, the author of KPMG's Financial Institutions Performance Survey. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news