Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Yahoo New Zealand launches personalised homepage

Yahoo New Zealand launches personalised homepage


Auckland, New Zealand: September 4, 2014 – Yahoo New Zealand has today launched an innovative new homepage that will deliver personalised content from across the Yahoo network; optimised for desktop, mobile and tablet screens.

A sophisticated algorithm delivers the most relevant content for each user through a personalised stream, based on their preferences and most-viewed interest areas.

Louis Niven, Yahoo New Zealand General Manager Sales, said, “Every month around 1.6 million Kiwis visit Yahoo New Zealand on desktop, mobile and tablet, with more than 982,000 tuning in via mobile alone, and the new homepage plays to the strengths of these different devices.”

“Along with sophisticated personalisation functionality, the new homepage delivers an enhanced mobile and tablet experience which has been proven in other Yahoo markets to drive greater user engagement with people spending longer and coming more often to the new homepage,” Louis said.

The new homepage follows the successful global Yahoo homepage rollout at the end of 2013. The new homepage was built by Yahoo’s global engineers and adapted to suit New Zealand audiences by the local Yahoo team.

”Our vision is to enrich the daily lives of our audiences and ensure they remain informed, entertained and inspired – the new homepage not only delivers on this vision but it leverages the best technology in market from Yahoo, delivering more effective and engaging products for our advertisers.”

For advertisers, the new homepage will offer more opportunities to engage with audiences, with a clean, uncluttered display. Additionally the new homepage allows for a simplified ad-buy process with ads automatically optimised across device. The new homepage will also support the IAB SafeFrame technology. For further information about SafeFrames: http://www.youtube.com/watch?v=u72pnZlWntE.

Advertising opportunities for the new homepage are available now.

– ENDS –
About Yahoo New Zealand

Yahoo New Zealand is the country’s largest media site, serving up news, views and entertainment from New Zealand and around the world. It is the go-to place for informing and connecting Kiwis with friends, family and the community. Yahoo New Zealand’s platform, combined with its unique approach of Science + Art + Scale, connects advertisers to the consumers who build their businesses. Yahoo employs more than 40 dedicated editorial, creative and media specialists in New Zealand. Yahoo! is the trademark and / or registered trademark of Yahoo Inc.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Empty: Fonterra's 2017 Opening Forecast Below Expectations

Fonterra Cooperative Group raised its forecast farmgate milk payout for next season by less than expected as the world's largest dairy exporter predicts lower prices will crimp production and supply will pick up. The New Zealand dollar fell. More>>

ALSO:

Pest Control: Mouse Blitz Team Leaves For Antipodes

The Million Dollar Mouse project to rid Antipodes Island of mice is underway with the departure of a rodent eradication team to the remote nature reserve and World Heritage Area. More>>

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news