Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Yahoo New Zealand launches personalised homepage

Yahoo New Zealand launches personalised homepage


Auckland, New Zealand: September 4, 2014 – Yahoo New Zealand has today launched an innovative new homepage that will deliver personalised content from across the Yahoo network; optimised for desktop, mobile and tablet screens.

A sophisticated algorithm delivers the most relevant content for each user through a personalised stream, based on their preferences and most-viewed interest areas.

Louis Niven, Yahoo New Zealand General Manager Sales, said, “Every month around 1.6 million Kiwis visit Yahoo New Zealand on desktop, mobile and tablet, with more than 982,000 tuning in via mobile alone, and the new homepage plays to the strengths of these different devices.”

“Along with sophisticated personalisation functionality, the new homepage delivers an enhanced mobile and tablet experience which has been proven in other Yahoo markets to drive greater user engagement with people spending longer and coming more often to the new homepage,” Louis said.

The new homepage follows the successful global Yahoo homepage rollout at the end of 2013. The new homepage was built by Yahoo’s global engineers and adapted to suit New Zealand audiences by the local Yahoo team.

”Our vision is to enrich the daily lives of our audiences and ensure they remain informed, entertained and inspired – the new homepage not only delivers on this vision but it leverages the best technology in market from Yahoo, delivering more effective and engaging products for our advertisers.”

For advertisers, the new homepage will offer more opportunities to engage with audiences, with a clean, uncluttered display. Additionally the new homepage allows for a simplified ad-buy process with ads automatically optimised across device. The new homepage will also support the IAB SafeFrame technology. For further information about SafeFrames: http://www.youtube.com/watch?v=u72pnZlWntE.

Advertising opportunities for the new homepage are available now.

– ENDS –
About Yahoo New Zealand

Yahoo New Zealand is the country’s largest media site, serving up news, views and entertainment from New Zealand and around the world. It is the go-to place for informing and connecting Kiwis with friends, family and the community. Yahoo New Zealand’s platform, combined with its unique approach of Science + Art + Scale, connects advertisers to the consumers who build their businesses. Yahoo employs more than 40 dedicated editorial, creative and media specialists in New Zealand. Yahoo! is the trademark and / or registered trademark of Yahoo Inc.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Lower Levy For Safer Cars: ACC Backtracks On Safety Assessments

Dog and Lemon: “The ACC has based the entire levy system on a set of badly flawed data from Monash University. This Monash data is riddled with errors and false assumptions; that’s the real reason for the multiple mistakes in setting ACC levies.” More>>

ALSO:

Fast Track: TPP Negotiations Set To Accelerate, Groser Says

Negotiations for the Trans-Pacific Partnership will accelerate in July, with New Zealand officials working to stitch up a deal by the month's end, according to Trade Minister Tim Groser. More>>

ALSO:

Floods: Initial Assessment Of Economic Impact

Authorities around the region have compiled an initial impact assessment for the Ministry of Civil Defence, putting the estimated cost of flood recovery at around $120 million... this early estimate includes social, built, and economic costs to business, but doesn’t include costs to the rural sector. More>>

ALSO:

Food: Govt Obesity Plan - No Tax Or Legislation

Speaking to Q+A’s Corin Dann this morning, health minister Jonathan Coleman said tackling obesity was at the top of the Government’s priority list, but there was “no evidence” a sugar tax worked, and further regulation was unnecessary. More>>

ALSO:

Treasury Docs On LVR Policy: Government Inaction Leads To Blurring Of Roles

The Treasury wouldn’t have had to warn the Reserve Bank to stick to its core functions if the Government had taken prompt and substantial measures to rein in skyrocketing Auckland house prices, Labour’s Finance spokesperson Grant Robertson says. More>>

ALSO:

Final EPA Decision: Tough Bar Set For Ruataniwha Dam

Today’s final decision by the Tukituki Catchment Board of Inquiry is good news for the river and the environment, says Labour’s Water spokesperson Meka Whaitiri. “Setting a strict level of dissolved nitrogen in the catchment’s waters will ensure that the dam has far less of an impact on the Tukituki river." More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news