New Commercial Registrations Strongest on Record
5 September 2014
Registrations of New Commercial Vehicles Year to Date the Strongest on Record
David Crawford, Chief Executive Officer of the Motor Industry Association says “registrations of 3,106 new commercial vehicles for the month of August reflects continued strong demand, being the strongest August sales since 1981 when the MIA began collecting records for commercial registrations. Year to date sales of new commercial vehicles are at an unprecedented level at 21% (4,148 units) above 2013. If this trend continues it is possible total commercial vehicle sales for 2014 could exceed a staggering 36,000 units, some 5,000 units above 2013 and 13,000 units above 2012”.
August sales of 10,189 new passenger and commercial vehicles was up 8% on August 2013 and 13% year to date (9,353 units) on this time last year. It is the strong August total new vehicles sales since August 1984.
The Ford Ranger was the top selling new vehicle model in August with 548 new registrations, followed by the Toyota Corolla with 469, the Toyota Hilux in 3rd with 413, with the Holden Commodore in 4th with 314 registrations and the Honda Jaz in 5th place with 265 registrations.
There were 7,083 new passenger vehicles sold during August, up 255 Units (3.7%) on August 2013. Year to date registrations of passenger vehicles are 5,108 units (9.6%) ahead of 2013. Commercial vehicle registrations of 3,106 were up 504 units (19%) on August 2013.
Toyota was the overall market leader for the month of August with 18% market share (1,857 units) with Ford second on 11% (1,130 units) and Holden a close third also with 11% (1,110 units).
Toyota remains the passenger car market leader for the month of August with 17% share (1,169 units), with Holden second on 12% (837 units) and Hyundai third with 8% (599 units). Toyota was also the commercial vehicle market leader with 22% share (688 units) followed by Ford at 20% (636 units) and Holden third at 9% (273 units).
The Toyota Corolla was once again the top selling passenger model with 7% market share (468 units), followed by the Holden Commodore on 4% (280 units) and the Honda Jazz also on 4% (265 units).
The Ford Ranger retained its position as the monthly top selling commercial model for August with 548 units sold (18% market share). The Toyota Hilux was the second best seller with 13% market share (413 units). This was followed by the Toyota Hiace at 8% (254 units). Year to date the Ford Ranger has regained the lead as the top selling commercial model with 16% market share (3,842 units) closely followed by the Toyota Hilux, with 15% market share (3,739 units).
The sale of sports utility vehicles continues to be the strongest selling segment with 30% of all vehicles sales in August, followed by pick-ups/chassis-cabs with 19% and small passenger cars at 16%.
“The strong New Zealand dollar and healthy economic confidence combined with competitive pricing is fuelling the strong demand for new vehicles, returning sales to above pre-financial levels”, says Mr Crawford.
Sheet 1: Detailed figures for top 15 distributors, full year 2013, month of August 2014 and year to date 2014, total vehicles, new cars and new commercials.
Sheet 2: Detailed figures for top 15 selling models - passenger cars and commercials- full year 2013, August 2014 and year to date 2014.
Sheet 3: MIA segmentation full year 2013, August 2014 and year to date 2014.