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ESPN signed to new Snakk division called Represent Media

News release:

ESPN signed to new Snakk division called Represent Media

Advertisers can now access premium publisher titles for mobile ad campaigns via new Snakk subsidiary

AUCKLAND, New Zealand, 15 September 2014 - Today Snakk Media (NZAX: SNK) has launched Represent Media, a new wholly-owned subsidiary which sells advertising space for premium publisher titles appearing on mobile apps and websites. Represent Media has signed ESPN in its first exclusive mobile advertising collaboration in the Australian market.

Represent Media will now sell the premium Australian mobile ad inventory available on ESPN’s leading mobile applications and websites. These include well-known titles, ESPNcricinfo, ESPNScrum, ESPNF1, ESPNFC and ESPNfootytips.

“Setting up a new division and securing a premium brand like ESPN is another exciting moment in Snakk’s relatively short history,” says Snakk Group CEO Mark Ryan.

“We are proud to work with ESPN. I’m confident the Represent Media team will grow the business to include agreements with other premium publisher brands. We’ll be expanding the sales team within Australia, New Zealand and quickly into Asia as demand is clearly strong in all these markets.”

Represent Media will use the creative talent and best-of-breed smart screen advertising technologies powered by Snakk Media, particularly those that focus on sophisticated targeting to reach the right audience.

Jamie Hollebone will lead the subsidiary, which is based at Snakk’s new Surry Hills office space in Sydney. Mr Hollebone joins Represent Media as its General Manager from Parramatta National Rugby League Club where he was head of the company’s brand and corporate sales. Before this he spent more than a dozen years in online and traditional advertising with companies including News Corp, MCN and Pacific Magazines.

ESPN Australia/NZ Director of Digital Products & Partnerships Lance Peatey says the collaboration with Represent Media goes beyond solely generating advertising revenue from its sizable and fast-growing mobile audience: “We want to offer users of our mobile apps and websites an engaging way to interact with the brands who advertise with us. Snakk shares our focus on rich media and creative sponsorship solutions that will generate stronger engagement and response rates for top-tier brands that advertise with our industry-leading mobile properties.”

Mr Ryan explains the decision to set up Represent Media as a wholly-owned subsidiary of Snakk:
“It became clear that there hadn’t been a new market entrant representing premium publisher titles for several years, which is an eternity in our industry. It’s a different yet highly complementary business to Snakk. There was an obvious demand for a fresh approach in market, and by leveraging the existing expertise and skills within Snakk we felt we could offer something new and different very cost-effectively.”

How is Represent Media different from Snakk?
Snakk sells what’s known in the ad industry as ‘audience aggregation’ products, which means its ads are focussed on getting in front of the right audience at the right place and time without favouring a particular mobile app or websites nominated by the advertisers. Snakk ads appear across large and diverse networks of mobile websites, apps and games as opposed to just appearing on one specific publisher’s mobile channels.

However, when a brand marketer wants to also advertise specifically within a premium publisher, Represent Media can assist. By establishing exclusive agreements to represent premium publishers, the newly formed division can match an advertiser’s request to a specific publisher’s supply of available ad space.

Both Snakk Media and Represent generate revenue from the advertiser paying to use the ad space and the publishers serving the ad to its audiences.


About ESPN
ESPN, Inc. is the leading multinational, multimedia sports entertainment company featuring the broadest portfolio of multimedia sports assets with over 50 business entities. Based in Bristol, Conn., with 4,000 employees (7,000 worldwide).The company is 80 percent owned by ABC, Inc., an indirect subsidiary of The Walt Disney Company.

About Represent Media
Represent Media is a wholly-owned subsidiary of Snakk Media Ltd offering advertisers highly-targeted and engaging mobile ad campaigns that run exclusively across the mobile apps and websites produced by well-known publishing brands with large audience followings. The company matches a brand’s desire to appear on these specific “big name” mobile apps and websites with the publisher’s supply of ad space.

About Snakk Media Ltd
NZAX-listed Snakk Media helps brands find and reach consumers using apps, games and social media on their smartphones, tablets and other smart screens. The company generates revenue every time it successfully targets and delivers an ad across its networks of mobile websites, apps and games. The ads are targeted to ensure the right audiences see them at the right time and place.

Snakk is one of the first public companies in the world that has met the rigorous social and environmental performance standards required to become a certified B Corporation.

© Scoop Media

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