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Mallowpuffs voted best biscuit in nationwide poll

Media Release
Tuesday, September 23

Mallowpuffs voted best biscuit in nationwide poll

New Zealanders have taken to the polls in their thousands and voted Mallowpuffs Original their favourite biscuit in an annual nationwide biscuit election.

Close to 5,000 votes were cast by sweet-toothed Kiwis who exercised their democratic right to vote for their favourite Griffin’s bikkie in New Zealand’s 2014 ‘Bikkielections’.

This is the first time in the poll’s four-year history that Mallowpuffs Original has featured in the top three biscuits in a landslide victory that saw it beat 57 other contenders.

For the first time ever, New Zealanders were united in their bikkie preferences, with family favourite Mallowpuffs Original topping the popularity contest in every region in the country with the exception of Tasman where Cookie Bear Hundreds and Thousands came out on top.

Hokey Pokey Squiggles narrowly beat last year’s winner, ToffeePops Original, in a hard-fought race for second and third.

Kiwi women were once again more passionate about pledging their support, contributing 94 percent of the votes nationwide.

“Our biscuits have been campaigning hard to win votes and we are sure that Mallowpuffs’ promise to go soft on families is what got them over the line in the end,” says Griffin’s spokesperson James Clark.

“This year’s poll marks the fourth consecutive year that Griffin’s has asked Kiwis to vote for their favourite biscuit. And with people casting votes in their thousands we believe Kiwis are as passionate about their Griffin’s biscuits as they are about politics!”

The 2014 Bikkielections poll was conducted via an application on Griffin’s Facebook page from September 9 – 21 following weeks of campaigning via billboards, radio promotions, polling booths and street sampling. The poll has a margin of error of plus or minus zero percent.


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